Sports Illustrated breaks the mold with curvy and older models in 2016 Swimsuit Edition

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"Sports Illustrated" Model Ashley Graham Lands New Ad

Sports Illustrated is about to break down some serious stereotypes.

The magazine's 2016 Swimsuit Edition will feature some fresh faces and some new body types, proving that the mag is about more than just super skinny models in tiny swimsuits.

Ashley Graham was named SI's Rookie of the Year and she's one of the first ever plus-size models to grace the issue. Last year, Robyn Lawley, a size 12, broke the SI swimsuit edition's mold for beauty. This year, Graham, 28, who hails from Nebraska, was featured twice this week in two different shots. Graham is a size 16. In one shot, Graham is rocking a purple bikini and she's stretched out on the beach. In another, she's clad in a gold bikini as part of the magazine's #swimsuitsforall advertising campaign and she's featured alongside the magazine's oldest model to date, Nicola Griffin, and model Philomena Kwao -- another curvy siren.

Graham shared both shots on her Instagram and in one snap she made a shout out to all of her girls with curves. "It's official - I'm a@si_swimsuit model!! This is a dream come true. Thank you to everyone who stood up for curves- our voices were heard and together we can help me win Rookie of the Year. Stay tuned for voting instructions #beautybeyondsize #siswim."

She's good as gold. #SwimSexy @theashleygraham

A photo posted by swimsuitsforall (@swimsuitsforall) on

The #swimsuitsforall campaign is definitely making industry waves. Griffin, who is 56 years old, showed off her curves and her sleek, silver hair in the advertising spread. Philomena is one of the magazine's first curvy models of color and looks equally stunning the in liquid gold swimsuit.

The issue is definitely a departure from what we're used to seeing and the magazine told AdWeek that they're looking to empower "a shift in the traditional notions of a bikini body."

That's not to say that the magazine won't still be chock full of SI favorites. Gigi Hadid and Irina Shayk are both topless in this year's issue. Hadid's spread shows her wearing nothing but a lei and a set of bikini bottoms. Fighter Ronda Rousey will be scantily clad in a painted on bikini and Victoria's Secret model Barbara Palvin (another SI Rookie!) was photographed in a bright orange bikini.

The SI Swimsuit Edition hits stands on Feb. 16 and it is safe to say that fans will have plenty to feast their eyes on.

Sports Illustrated Swimsuits Edition 2016
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Sports Illustrated breaks the mold with curvy and older models in 2016 Swimsuit Edition
We know how to cure your Monday blues... More 2016 #SISwim photos and videos in our bio πŸ’‹ Shot by @yutsai88 swimsuit by @nastygal
"Morning stretch and flex!" #Regram from @emilydidonato 😝 More gorgeous 2016 photos in our bio. Photo by @jamesmacari in Turks & Caicos. Swimsuit by @kovey.
The wait is over! The first #SISwim Rookie of 2016 is... @realbarbarapalvin! Click the link in our bio to get to know Barbara! πŸ‘™πŸŒ΄
There’s only one name you need to know…Bo. Meet #SISwim’s newest brunette bombshell @bokicaboba! She’s Rookie No. 3 in the 2016 lineup. Click the link in our bio to find out more about this Serbian beauty.
Without further ado, introducing Rookie No. 2 - @theashleygraham! πŸ‘™πŸ”₯ Click the link in our bio to find out all about Ashley! #SISwim
Have you heard? "Sports Illustrated Swimsuit 2016 Revealed" is airing on February 13th at 10:30 p.m (ET)/ 7:30 p.m (PT) on @tntdrama #siswim (πŸ“Έ : @yutsai88)
Want to win a date with @si_swimsuit model @samanthahoopes_ ? Click the link in our bio to find out how! #siswim #SchickMagnet
Swoon @hanni_davis ❀️ (πŸ“Έ : @wattsupphoto) #siswim
Is it February yet? Click the link in our bio to find out all the scoop on the 2016 issue! 🎨 #siswim #bodypaint
Ronda's back for another round of body paint! πŸ‘™πŸŒ΄ #SISwim
The 2016 #SISwim Issue comes out today!!! πŸŽ‰πŸ‘™πŸŒ΄
We're here to make your Friday a little bit better with the last #SISwim Rookie of 2016, @mit_tanya! Click the link in our bio to learn more about our new Russian beauty! 😘
Cover 1️⃣ #SISwim
Cover 2️⃣ #SISwim
Cover 3️⃣ #SISwim
An advocate for women empowerment, @philomenakwao has a heart of gold. #SwimSexy
She's good as gold. #SwimSexy @theashleygraham
Congrats @theashleygraham on becoming an official @SI_Swimsuit model! She SLAYS in our #SwimSexy The Globetrotter Bikini. Link in bio to purchase! #CurvesInBikinis
Silver is the new sexy. @nicolajgriffin #SwimSexy @SI_Swimsuit (link in bio to see the whole campaign) ✨

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