Gwen Stefani will create a live music video during this year's GRAMMYs
LOS ANGELES, CA - FEBRUARY 07: Singer Gwen Stefani performs in concert at the Orpheum Theatre on February 7, 2015 in Los Angeles, California. (Photo by Paul Archuleta/FilmMagic)
WEST HOLLYWOOD, CA - SEPTEMBER 24: Singer Gwen Stefani attends a party hosted by Chasing Fireflies to introduce her Harajuku Lovers children's collection at Duff's Cakemix on September 24, 2015 in West Hollywood, California. (Photo by Frazer Harrison/Getty Images for Chasing Fireflies)
CHICAGO, IL - SEPTEMBER 11: Gwen Stefani of No Doubt performs during Riot Fest Chicago 2015 at Douglas Park on September 11, 2015 in Chicago, Illinois. (Photo by Daniel Boczarski/Redferns)
DEL MAR, CA - SEPTEMBER 18: Gwen Stefani of No Doubt performs during 2015 KAABOO Del Mar at the Del Mar Fairgrounds on September 18, 2015 in Del Mar, California. (Photo by Christopher Victorio/WireImage for KAABOO Del Mar via imageSPACE)
THE VOICE -- 'Season 9 Press Junket' -- Pictured: (l-r) Pharrell Williams, Adam Levine, Carson Daly, Gwen Stefani, Blake Shelton -- (Photo by: Trae Patton/NBC/NBCU Photo Bank via Getty Images)
LOS ANGELES, CA - JULY 10: Singer Gwen Stefani attends Harajuku Lovers #PopElectric High Tea at The Ebell Club of Los Angeles on July 10, 2015 in Los Angeles, California. (Photo by Stefanie Keenan/Getty Images for BeautyCon)
THE VOICE -- 'Blind Auditions' -- Pictured: Gwen Stefani -- (Photo by: Trae Patton/NBC/NBCU Photo Bank via Getty Images)
NAPA, CA - MAY 31: Gwen Stefani of No Doubt performs during the Bottle Rock Napa Valley Music Festival at Napa Valley Expo on May 31, 2015 in Napa, California. (Photo by Tim Mosenfelder/Getty Images)
LOS ANGELES, CA - MAY 16: Musicians Gwen Stefani and Tony Kanal of No Doubt perform at An Evening with Women benefiting the Los Angeles LGBT Center at the Hollywood Palladium on May 16, 2015 in Los Angeles, California. (Photo by Jonathan Leibson/Getty Images for LOS ANGELES LGBT CENTER)
LAS VEGAS, NV - MAY 08: Singer Gwen Stefani of No Doubt performs during Rock in Rio USA at the MGM Resorts Festival Grounds on May 8, 2015 in Las Vegas, Nevada. (Photo by Gabe Ginsberg/WireImage)
NEW ORLEANS, UNITED STATES - MAY 01: Gwen Stefani of No Doubt performs on stage during day 5 of the New Orleans Jazz and Heritage Festival on May 1, 2015 in New Orleans, United States. (Photo by Edu Hawkins/Redferns via Getty Images)
WEST HOLLYWOOD, CA - MARCH 12: Singer/songwriter Gwen Stefani (L) and actress Demi Moore attend VH1's 'Barely Famous' premiere screening and party at The London Hotel on March 12, 2015 in West Hollywood, California. (Photo by Jeff Kravitz/FilmMagic for VH1)
LOS ANGELES, CA - FEBRUARY 08: Singer Gwen Stefani arrives at the 57th GRAMMY Awards at Staples Center on February 8, 2015 in Los Angeles, California. (Photo by Jon Kopaloff/FilmMagic)
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Gwen Stefani has always been a trendsetter and now, the singer is making musical history, collaborating with Target to produce the first-ever music video created on live television.
Stefani will shoot the video for her new single, "Make Me Like You," live as part of a four-minute commercial break during the GRAMMY Awards on Monday, Feb. 15. The "unprecedented live music experience" will mark the national TV debut of the song, which will be released on Friday.
"Target has an incredible legacy of creating unexpected moments in music, and I'm thrilled to be partnering with them to create my new music video on live television next Monday," Stefani said in a press release.
The video, which will feature multiple sets and costume changes in real time, in addition to "special surprises for fans," will be directed by GRAMMY winner Sophie Muller, who has recently helmed videos for One Direction's "Perfect" and Selena Gomez's "Good for You," as well as Stefani's music video for "Used to Love You." Fans will also be able to watch a live second-view experience via Periscope, Snapchat, and Facebook Live.
"Gwen is both a music and style icon, and someone Target has had the fortune to work with on a number of occasions over the years," said Target EVP & Chief Marketing Officer Jeff Jones . "Last year, Target created one of the most talked about moments of the night by offering Grammy viewers a surprise live concert. This year, we're dialing up the theatrics and taking live to an entirely new level, giving fans even more ways to experience this must-see music performance as they watch it on TV and view the action unfold on social media."
Stefani hasn't shared any details about her upcoming solo album, This Is What the Truth Feels Like, other than the title and tracklist, but her fellow Voice coach and longtime musical collaborator Pharrell recently told ET that the singer is "in the most free place that I feel like she's ever been since I've known her as a human being. ... Not just creatively, but just as a human being. She's floating right now."