Wendy's unleashed a competitor to McDonald's and Burger King — and now the business is on fire

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Wendy's sales are soaring.

The burger chain's same-store sales increased 4.8% in the fourth quarter, marking the best same-store sales gains in four years, the company reported Tuesday.

One of the main drivers behind Wendy's momentum has been its new "4 for $4" promotion, according to Nomura analyst Mark Kalinowski.

The promotion, which launched nationwide in October, includes a Jr. Bacon Cheeseburger, chicken nuggets, fries, and a drink for $4.

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Wendy's unleashed a competitor to McDonald's and Burger King — and now the business is on fire
"Mc10:35" from McDonald's 
"Apple Pie McFlurry" from McDonald's

“Animal Style” Burger/Fries from In-N-Out

Starbucks' "Butterbeer Frappuccino"

Burger King's "Rodeo Burger"

A triple-layered drink from Starbucks

McDonald's' "McGangBang Sandwich"
Starbucks' "Nutella Frappuccino"
Chipotle's "Quesarito"
"Green Tea and Cotton Candy Frappés" from Starbucks
Dairy Queen's "Arctic Rush Float"
“Grand Slam" from Wendy's
"Neapolitan Milkshake" from McDonald's

"Thin Mint Frappuccino" from Starbucks

Subway's "Pizza Sub"
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Several major fast-food chains started offering bundled meal promotions in recent months, including McDonald's "McPick 2 for $2" and Burger King's "5 for $4."

But Wendy's was one of the first chains to offer the bundled promotion nationwide.

Burger King "management says that it may have attained a sort of first-mover advantage by being the first national burger chain to start promoting a bundled meal at this $4 price point nationally," Kalinowski wrote in a recent note.

Kalinwski's restaurant checks validated the company's theory.

"Indeed, our [restaurant] checks indicate that subsequent offerings, such as Burger King's "5 for $4" bundled meal and Hardee's/Carl's Jr.'s "$4 Real Deal" did not adversely affect Wendy's business at all, at least during January," Kalinowski writes.

NOW WATCH: We tried the new value menus at McDonald's, Burger King, and Wendy's — and the winner is clear

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RELATED:A fresh-cut ranking of fast food's best french fries​

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