Beyonce sends Red Lobster's sales soaring 33 percent

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Red Lobster Sales Jump Following a Beyoncé Mention

Red Lobster's sales soared 33 percent on Sunday, one day after Beyoncé released a new song featuring the seafood chain.

"We're calling it the Beyoncé bounce," Red Lobster spokeswoman Erica Ettori told Business Insider.

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People are boycotting Beyoncé after her Super Bowl song sent a harsh message to police

In the song, called Formation, Beyoncé refers to Red Lobster as a reward for sex.

She released the song on Saturday and then performed it during the the Super Bowl halftime show on Sunday.

See photos of the Super Bowl 50 halftime show:

35 PHOTOS
Halftime Show Super Bowl 50: Coldplay, Beyonce, Bruno Mars
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Beyonce sends Red Lobster's sales soaring 33 percent
Chris Martin of Coldplay performs during Super Bowl 50 between the Carolina Panthers and the Denver Broncos at Levi's Stadium in Santa Clara, California February 7, 2016. / AFP / TIMOTHY A. CLARY (Photo credit should read TIMOTHY A. CLARY/AFP/Getty Images)
SANTA CLARA, CA - FEBRUARY 07: Bruno Mars performs during the Pepsi Super Bowl 50 Halftime Show at Levi's Stadium on February 7, 2016 in Santa Clara, California. (Photo by Ronald Martinez/Getty Images)
SANTA CLARA, CA - FEBRUARY 07: Beyonce (L) and Chris Martin of Coldplay perform onstage during the Pepsi Super Bowl 50 Halftime Show at Levi's Stadium on February 7, 2016 in Santa Clara, California. (Photo by Jeff Kravitz/FilmMagic)
SANTA CLARA, CA - FEBRUARY 07: Beyonce performs during the Pepsi Super Bowl 50 Halftime Show at Levi's Stadium on February 7, 2016 in Santa Clara, California. (Photo by Ezra Shaw/Getty Images)
SANTA CLARA, CA - FEBRUARY 07: Bruno Mars performs onstage during the Pepsi Super Bowl 50 Halftime Show at Levi's Stadium on February 7, 2016 in Santa Clara, California. (Photo by Christopher Polk/Getty Images)
Chris Martin of Coldplay performs during Super Bowl 50 between the Carolina Panthers and the Denver Broncos at Levi's Stadium in Santa Clara, California February 7, 2016. / AFP / TIMOTHY A. CLARY (Photo credit should read TIMOTHY A. CLARY/AFP/Getty Images)
SANTA CLARA, CA - FEBRUARY 07: Beyonce, Guy Berryman of Coldplay, Chris Martin of Coldplay, Mark Ronson and Bruno Mars perform during the Pepsi Super Bowl 50 Halftime Show at Levi's Stadium on February 7, 2016 in Santa Clara, California. (Photo by Ezra Shaw/Getty Images)
SANTA CLARA, CA - FEBRUARY 07: (Center and R) Beyonce and Bruno Mars perform during the Pepsi Super Bowl 50 Halftime Show at Levi's Stadium on February 7, 2016 in Santa Clara, California. (Photo by Andy Lyons/Getty Images)
Chris Martin of Coldplay performs during Super Bowl 50 between the Carolina Panthers and the Denver Broncos at Levi's Stadium in Santa Clara, California February 7, 2016. / AFP / TIMOTHY A. CLARY (Photo credit should read TIMOTHY A. CLARY/AFP/Getty Images)
Beyoncé, Coldplay singer Chris Martin, and Bruno Mars perform during halftime of the NFL Super Bowl 50 football game Sunday, Feb. 7, 2016, in Santa Clara, Calif. (AP Photo/Charlie Riedel)
SANTA CLARA, CA - FEBRUARY 07: Beyonce, Chris Martin of Coldplay and Bruno Mars perform during the Pepsi Super Bowl 50 Halftime Show at Levi's Stadium on February 7, 2016 in Santa Clara, California. (Photo by Ezra Shaw/Getty Images)
SANTA CLARA, CA - FEBRUARY 07: Bruno Mars peforms during the Pepsi Super Bowl 50 Halftime Show at Levi's Stadium on February 7, 2016 in Santa Clara, California. (Photo by Al Bello/Getty Images)
SANTA CLARA, CA - FEBRUARY 07: (L-R) Beyonce and Bruno Mars perform during the Pepsi Super Bowl 50 Halftime Show at Levi's Stadium on February 7, 2016 in Santa Clara, California. (Photo by Andy Lyons/Getty Images)
SANTA CLARA, CA - FEBRUARY 07: Chris Martin of Coldplay performs during the Pepsi Super Bowl 50 Halftime Show at Levi's Stadium on February 7, 2016 in Santa Clara, California. (Photo by Ezra Shaw/Getty Images)
SANTA CLARA, CA - FEBRUARY 07: (R) Beyonce performs during the Pepsi Super Bowl 50 Halftime Show at Levi's Stadium on February 7, 2016 in Santa Clara, California. (Photo by Thearon W. Henderson/Getty Images)
SANTA CLARA, CA - FEBRUARY 07: Bruno Mars performs during the Pepsi Super Bowl 50 Halftime Show at Levi's Stadium on February 7, 2016 in Santa Clara, California. (Photo by Andy Lyons/Getty Images)
SANTA CLARA, CA - FEBRUARY 07: (L-R) Beyonce hugs Chris Martin of Coldplay while Bruno Mars hugs fans following the Pepsi Super Bowl 50 Halftime Show at Levi's Stadium on February 7, 2016 in Santa Clara, California. (Photo by Streeter Lecka/Getty Images)
SANTA CLARA, CA - FEBRUARY 07: (Center) Bruno Mars performs during the Pepsi Super Bowl 50 Halftime Show at Levi's Stadium on February 7, 2016 in Santa Clara, California. (Photo by Andy Lyons/Getty Images)
SANTA CLARA, CA - FEBRUARY 07: Chris Martin of Coldplay performs during the Pepsi Super Bowl 50 Halftime Show at Levi's Stadium on February 7, 2016 in Santa Clara, California. (Photo by Patrick Smith/Getty Images)
SANTA CLARA, CA - FEBRUARY 07: (L-R) Beyonce, Chris Martin of Coldplay and Bruno Mars perform onstage during the Pepsi Super Bowl 50 Halftime Show at Levi's Stadium on February 7, 2016 in Santa Clara, California. (Photo by Jeff Kravitz/FilmMagic)
SANTA CLARA, CA - FEBRUARY 07: Chris Martin of Coldplay performs during the Pepsi Super Bowl 50 Halftime Show at Levi's Stadium on February 7, 2016 in Santa Clara, California. (Photo by Patrick Smith/Getty Images)
SANTA CLARA, CA - FEBRUARY 07: Chris Martin of Coldplay performs during the Pepsi Super Bowl 50 Halftime Show at Levi's Stadium on February 7, 2016 in Santa Clara, California. (Photo by Maddie Meyer/Getty Images)
SANTA CLARA, CA - FEBRUARY 07: Chris Martin of Coldplay performs during the Pepsi Super Bowl 50 Halftime Show at Levi's Stadium on February 7, 2016 in Santa Clara, California. (Photo by Maddie Meyer/Getty Images)
SANTA CLARA, CA - FEBRUARY 07: (L-R) Chris Martin and Guy Berryman of Coldplay perform during the Pepsi Super Bowl 50 Halftime Show at Levi's Stadium on February 7, 2016 in Santa Clara, California. (Photo by Thearon W. Henderson/Getty Images)
SANTA CLARA, CA - FEBRUARY 07: Chris Martin of Coldplay performs during the Pepsi Super Bowl 50 Halftime Show at Levi's Stadium on February 7, 2016 in Santa Clara, California. (Photo by Sean M. Haffey/Getty Images)
SANTA CLARA, CA - FEBRUARY 07: Coldplay, Beyonce and Bruno Mars performs during the Pepsi Super Bowl 50 Halftime Show at Levi's Stadium on February 7, 2016 in Santa Clara, California. (Photo by Ezra Shaw/Getty Images)
SANTA CLARA, CA - FEBRUARY 07: (L-R) Jonny Buckland of Coldplay, Beyonce, Chris Martin of Coldplay, Bruno Mars and Mark Ronson perform onstage during the Pepsi Super Bowl 50 Halftime Show at Levi's Stadium on February 7, 2016 in Santa Clara, California. (Photo by Christopher Polk/Getty Images)
SANTA CLARA, CA - FEBRUARY 07: Beyonce performs during the Pepsi Super Bowl 50 Halftime Show at Levi's Stadium on February 7, 2016 in Santa Clara, California. (Photo by Ezra Shaw/Getty Images)
SANTA CLARA, CA - FEBRUARY 07: Coldplay, Beyonce and Bruno Mars performs during the Pepsi Super Bowl 50 Halftime Show at Levi's Stadium on February 7, 2016 in Santa Clara, California. (Photo by Ezra Shaw/Getty Images)
Beyoncé, Coldplay singer Chris Martin and Bruno Mars perform during halftime of the NFL Super Bowl 50 football game Sunday, Feb. 7, 2016, in Santa Clara, Calif. (AP Photo/David J. Phillip)
Bruno Mars, far left, performs during halftime of the NFL Super Bowl 50 football game Sunday, Feb. 7, 2016, in Santa Clara, Calif. (AP Photo/Julie Jacobson)
SANTA CLARA, CA - FEBRUARY 07: Coldplay, Beyonce and Bruno Mars performs during the Pepsi Super Bowl 50 Halftime Show at Levi's Stadium on February 7, 2016 in Santa Clara, California. (Photo by Ezra Shaw/Getty Images)
SANTA CLARA, CA - FEBRUARY 07: Bruno Mars performs during the Pepsi Super Bowl 50 Halftime Show at Levi's Stadium on February 7, 2016 in Santa Clara, California. (Photo by Ronald Martinez/Getty Images)
SANTA CLARA, CA - FEBRUARY 07: (L-R) Beyonce, Chris Martin of Coldplay and Bruno Mars perform onstage during the Pepsi Super Bowl 50 Halftime Show at Levi's Stadium on February 7, 2016 in Santa Clara, California. (Photo by Christopher Polk/Getty Images)
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Red Lobster says it trended on Twitter for the first time in history following the song's release. The brand was mentioned on Twitter about 300,000 times over the weekend, including 42,000 times in a single hour, according to the company.

Some restaurants have been offering special Beyoncé-themed drinks, such as a "Bey Breeze," to celebrate.

NOW WATCH: Beyoncé once rejected a Coldplay song by telling Chris Martin it was 'awful'

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