Subway's most iconic deal just got a dollar more expensive.
The sandwich chain announced on Tuesday that it would be offering a $6 deal on all classic footlong subs. Unfortunately for Subway, the chain's "$5 footlong" campaign with the super-catchy jingle is still fresh in customers' minds.
Subway responded to annoyed customers on Twitter, saying the move to $6 from $5 was necessary because of cost increases.
The sandwich chain launched the $5 footlong in 2007. The footlong deal has traditionally taken place in February, though over the years there have been other periods in which pricing on select footlongs has been lowered to $5.
Times have been tough at Subway in recent years. In 2015, former spokesman Jared Fogle was sentenced to nearly 16 years in prison for child pornography and sex charges. Subway's sales dropped 3 percent in 2014 to $11.9 billion, according to QSR magazine.
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Subway has killed the $5 footlong
Subway pitchman Jared Fogle shows off his old pants to students at Mary E. Bryant Elementary School in Tampa, Fla., Friday, Oct. 31, 2003. Fogle is better known as "Jared the Subway Guy," famous because he lost 245 pounds a few years ago by eating Subway subs and not much else. Fogle spoke to the students nutrition. (AP Photo/David Kadlubowski)
In this photograph taken by AP Images for SUBWAY - Celebrity chef Robert Irvine, left, challenges "The Subway Guy" Jared Fogle to build the most flavorful breakfast sandwich during the SUBWAY "Better Breakfast Battle," Thursday, May 26, 2011, in New York. (Diane Bondareff/AP Images for SUBWAY)
In this photo taken by AP Images for SUBWAY, Houston football star Arian Foster, right, and Jared Fogle, "the SUBWAY guy," are seen eating SUBWAY sandwiches at the SUBWAY All-Star BBQ on Wednesday, July 13, 2011, in Los Angeles. The event marked the launch of the sandwich chain's BBQ Pulled Pork sub and helped raise funds for victims of recent disasters in western Alabama, one of the original homes of BBQ. (Casey Rodgers/AP Images for SUBWAY)
In this photo taken by AP Images for SUBWAY Restaurants, former Alabama football star Tyrone Protho, right, and Jared Fogle, left, "the SUBWAY guy" present a $10,000 donation to Henry Lipsey of the West Alabama Food Bank at the SUBWAY restaurant in Tuscaloosa, AL, on Wednesday, Aug. 10, 2011. The chain recently introduced a new BBQ Pulled Pork sub, and the funds will help feed victims of tornadoes in the region, one of the original homes of BBQ. (Gary Tramontina/ AP Images for SUBWAY Restaurants)
Jared "the SUBWAY guy" coach the National Little League Appreciation Game for the Challenger Division as they launch the national "Buddy Badge" program on Wednesday, June 27, 2012 in Los Angeles, Calif. (Photo by Joe Kohen/Invision for Subway/AP Images)
Jared "The SUBWAY Guy" Fogle makes sandwiches at a SUBWAY cafe at the Navy Exchange, Saturday, Nov. 10, 2012 in Bethesda, Md. (Photo by Nick Wass/Invision for SUBWAY/AP Images)
Denise Austin, left, and Jared "The SUBWAY Guy" Fogle, right, flex for the camera at the Navy Exchange, Saturday, Nov. 10, 2012 in Bethesda, Md. (Photo by Nick Wass/Invision for SUBWAY/AP Images)
Puerto Rico and Chicago White Sox outfielder Alex Rios teams up with Jared the SUBWAY Guy to surprise customers with free SUBWAY sandwiches prior to the World Baseball Classic final, on Tuesday, March 19, 2013 in San Francisco. (Photo by George Nikitin/Invision for Subway/AP Images)
In this May 28, 2014 photo, Subway restaurant spokesman Jared Fogle arrives at the world premiere of "Maleficent" at the El Capitan Theatre in Los Angeles. FBI agents and Indiana State Police raided Fogle's Zionsville, Ind. home on Tuesday, July 7, 2015, removing electronics from the property and searching the house with a police dog. (Photo by Matt Sayles/Invision/AP)
Mel B, right, "America's Got Talent" judge and former Spice Girl, poses with Jared Fogle "The SUBWAY Guy"backstage at the "Project SUBWAY" fashion show during New York Fashion Week, Wednesday, Sept. 11, 2013, as part of SUBWAY Restaurants' SUBtember celebration. (Photo by Diane Bondareff/Invision for Subway Restaurants/AP Images)
A sandwich artist poses for a photo with Jared 'The Subway Guy' Fogle during SUBWAY March Madness, on Saturday, April 4, 2014 in Dallas. (Photo by Matt Strasen/Invision for SUBWAY/AP Images)
Former New England Patriots Running Back Kevin Faulk and Jared "The SUBWAY Guy" take a selfie with a football fan at a SUBWAY pre-game tailgate featuring sandwiches the new premium cut, all white meat Grilled Chicken Strips, outside Gillette Stadium prior to the Conference Championship in Foxborough, MA on Sunday, January 18, 2015, prior to the Conference Championship game. (Photo by Marc Andrew Deley/Invision for SUBWAY Restaurants/AP Images)
Jared "The SUBWAY Guy" Fogle, right, and a fan pose with #WhereSuperHeroesEat 3D street art in celebration of SUBWAY Restaurants partnership with the upcoming Marvel movie "Avengers: Age of Ultron" on Monday, April 13, 2015 in Los Angeles. (Photo by Matt Sayles/Invision for SUBWAY Restaurants/AP Images)
Olympic gold medalist swimmer Michael Phelps NFL player Michael Crabtree, spokesman for Subway Jared Fogle and NBA player Blake Griffin arrive at the 2009 ESPY Awards held at Nokia Theatre LA Live on July 15, 2009 in Los Angeles, California. The 17th annual ESPYs will air on Sunday, July 19 at 9PM ET on ESPN. (Photo by Kevork Djansezian/Getty Images for ESPY)
Jared 'The SUBWAY Guy' Fogle attends Go Red For Women The Heart Truth Red Dress Collection fashion show during Mercedes-Benz Fashion Week at The Theatre at Lincoln Center on February 6, 2014 in New York City. (Photo by Astrid Stawiarz/Getty Images)