Uber just changed its logo -- and people are already calling it ugly

Before you go, we thought you'd like these...
Before you go close icon
Taken for a Ride? NYC Uber Drivers Aren't Happy About Fare Cuts

Uber unveiled a new logo on Tuesday.

The new look debuted alongside the latest Uber app update, version 2.118.8.

Uber's new logo is already causing quite a stir on Twitter, with many quick to declare the logo ugly. Of course, that's not uncommon when a hugely popular app significantly changes its look — just look at the uproar that sprang up when Spotify changed the specific shade of green it used in its app.

New Uber logoAside from the new app icon, the only major change immediately noticeable in the update was a new splash screen that comes up when you first open the app. The splash screen shows off the new logo and icon, and we also get a brief glimpse of what the new icon looks like on a stark black background (which does make it somewhat resemble the Death Star from "Star Wars").

Uber has also announced the visual re-branding in a blog post, which also details how the app's icons will change depending on regional colors and patterns.

Click through to learn how much Uber drivers make in different cities:

How much Uber drivers make in different cities
See Gallery
Uber just changed its logo -- and people are already calling it ugly

1) New York City: $29.34 per ride

(Patrick Batchelder / Alamy)

2) Pittsburgh: $14.84 per ride

(Getty Images/Brand X)

3) San Francisco: $14.65 per ride

(Shutterstock / Stefanie Schoenebein)

4) Phoenix: $14.36 per ride


5) Miami: $14.38 per ride


6) Salt Lake City: $13.86 per ride

(Getty Images)

7) Austin: $13.67 per ride

(Getty Images)

8) Seattle: $13.17 per ride

(Shutterstock / Jeffrey T. Kreulen)

9) Cleveland: $13.02 per ride

(Henryk Sadura)

10) Atlanta: $12.93 per ride

(Getty Images)

11) Boston: $12.80 per ride

(Getty Images)

12) San Diego: $12.60 per ride

(Getty Images/Imagebroker)

13) Baltimore: $12.21 per ride

(Getty Images)

14) Washington: $12.17 per ride

(Getty Images)

15) Denver: $11.70 per ride

(Chris Rogers)


Uber says that the "heart" of its new logo is something it's calling "The bit," or the central square in the new logo. While that bit will remain the same throughout Uber's apps and website, the background and even the shape surrounding that tiny square will change to reflect a specific region or design theme.

"One of the big changes over the years is that Uber no longer moves just people; we're now moving food, goods, and soon maybe much more," Uber CEO Travis Kalanick writes in the blog post. "With the potential for many apps with many app icons, we needed one approach that connected them all. So we came back to our story of bits and atoms. You'll see that both rider and driver icons have the bit at the center, and then the local colors and patterns in the background. This is a framework that will also make it easy to develop different icons for new products over time."

New Uber logo driver app logo


The color theme for China:

New Uber theme


The color theme for Ireland:

New Uber theme Ireland


More from Business Insider:

Read Full Story

People are Reading