Hallmark's brand-new Valentine's Day ad features gay, lesbian, and straight couples

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Hallmark's New Valentine's Day Ads Feature LGBT Couples

With Valentine's Day rapidly approaching, Hallmark's marketing department is going into overdrive -- and making sure no couples feel left out.

"For me, what's happened between Jason and I is more than love. It feels like we've connected as family," a man in a Hallmark commercial said.

SEE ALSO: Sorry, Cupid: This elementary school is banning Valentine's Day

For their "One Card, Many Backstories" campaign, Hallmark had six couples exchange cards and share their stories of finding love.

Among those couples were Robin and Jason, a gay couple raising a daughter, as well as lesbian couple LaParis and Karisia.

Hallmark has been working to improve the diversity of its romantic cards; their Spectrum card line caters to same-sex couples, and last year's slew of Hallmark commercials also featured a lesbian couple.

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