Bethenny Frankel debuts crazy bright red hairdo

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Bethenny Frankel Debuts Bright Red Hair at Candy Launch - See Her New 'Do!

BIG news! There's now SkinnyGirl Candy to go along with your SkinnyGirl Cocktails!

Oh, Bethenny Frankel also debuted a drastic new look at the launch party at Dylan's Candy Bar in New York City: The Real Housewives of New York star hit the red carpet with bright red hair!

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So, what do we all think of Frankel's new 'do? It's certainly quite the change...

If you somehow forget what the reality star and low-calorie cocktail entrepreneur looked like before she went redhead, here is the before and after.

WATCH: Bethenny Frankel in Legal Battle With Sonja Morgan Over Skinnygirl Cocktail Line

Now, whether the scarlet locks are a permanent look is unconfirmed. In a behind-the-scenes photo with her glam team, it appears that Frankel is getting clip-ins:

Soon to come... @kristoferbuckle @tokyostylez

A photo posted by Bethenny Frankel (@bethennyfrankel) on

Her hair stylist, Tokyo Stylez, wrote on Isntagram, "She said red so I gave her RED!!"

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