OnlyOnAOL: Drew Barrymore has some serious 'Flower' power

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Drew Barrymore on Writing "Wildflower"

BY MOLLY WINDING

Drew Barrymore, the award-winning actress, producer, director, author and founder of Flower cosmetics is a force to be reckoned with. Having conquered the film and television industry, the star decided to try her hand in the beauty industry in 2012. Since then, Flower products have rocketed to success, named in Allure's Best of Beauty Awards and Redbook's Most Valuable Products. We sat down with her at the Financo CEO Forum on Monday evening to talk all things beauty.

'Miss You Already' Gala Premiere - ArrivalsThe collection, which is sold exclusively at Walmart, is custom-formulated with the same ingredients used in higher end, luxury makeup. Rather than pay for advertising, all marketing dollars are put into the formula, Barrymore said, which makes the line significantly more affordable and available to a larger demographic of women.

"I've always been about an all-ages party, and I really think that goes for economics as well," the reigning beauty queen said when we sat down with her. "Women deserve to get the same quality makeup at a mass retailer that they do at a department store, and we as a company figured out a way to do that, so that's our brand promise. And it is really challenging, but it feels really right," she said.

Instead of paying for print advertisements and commercials, the beauty brand's sole promotion comes from Barrymore herself and real people who actually love Flower products.

"I have the luxury and ability and privilege of getting to do lots of magazines...which really helps," the actress said. "And, you know, you can go on shows, but really the social thing for me I find most challenging."

Social media plays an enormous role in Flower's marketing strategy. While many companies will buy product endorsements from bloggers and vloggers, Barrymore's philosophy rests on authentic promotion. "In the social world," she said, "Authenticity is the name of the game."



Financo CEO Forum 2016Despite Barrymore's obvious success as a female leader in the beauty industry, she's way too modest. "The beauty industry is just like my ego," she laughed. "It will not allow me to think I'm a leader in anything. It makes me feel like I've got to get up every day and work really hard."

The business is certainly humbling, "but I'm okay with that," she said. "I like humble pie a lot -- I eat it all the time anyway so it's good. It's a good business for me."

The actress and businesswoman's attitude is inspiring, and has clearly proven rewarding. After a phenomenal year in 2015, the brand has a lot in store for 2016. One of the many new products rolling out in the coming months is a revolutionary lip cream. "It's like a new innovation in matte," Barrymore said of the cream, which she was wearing when we chatted. "It's actually a creamy matte and it is so pigmented and has such amazing staying power that doesn't fray into the cracks of your lips."

She was actually wearing two Flower products when we spoke -- the foundation and lip cream -- and she couldn't have looked more natural or flawless. There's no doubt that when it comes to Drew Barrymore, nothing is off limits. A total powerhouse, she possesses business savvy, genuine enthusiasm for her work and a vested interest in bringing great products to as many women as possible. It's safe to say that here at AOL, we're big fans of Drew.

Shop all Flower beauty products online here. (Our favorites are the Lip Suede Velvet Lip Chuuby in the Berry-More shade and the Double Take Eye Marker & Creme Shadow in the Steel a Kiss shade.)

See photos below of Drew Barrymore through the years:
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OnlyOnAOL: Drew Barrymore has some serious 'Flower' power
HOLLYWOOD, CA - MAY 21: Actress Drew Barrymore (L) and husband Will Kopelman arrive at the Los Angeles Premiere 'Blended' on May 21, 2014 at TCL Chinese Theatre in Hollywood, California. (Photo by Barry King/FilmMagic)
WEST HOLLYWOOD, CA - APRIL 05: Actress Drew Barrymore arrives at Safe Kids Day at The Lot on April 5, 2014 in West Hollywood, California. (Photo by Axelle/Bauer-Griffin/FilmMagic)
LAS VEGAS, NV - MARCH 27: Female Star of the Year award winner Drew Barrymore attends The CinemaCon Big Screen Achievement Awards brought to you by The Coca-Cola Company during CinemaCon, the official convention of the National Association of Theatre Owners, at The Colosseum at Caesars Palace on March 27, 2014 in Las Vegas, Nevada. (Photo by Michael Buckner/Getty Images for CinemaCon)
LAS VEGAS, NV - MARCH 27: (L-R) Actors Drew Barrymore, Adam Sandler and director Frank Coraci onstage during Warner Bros. Pictures' “The Big Picture”, an Exclusive Presentation Highlighting the Summer of 2014 and Beyond during CinemaCon, the official convention of the National Association of Theatre Owners, at The Colosseum at Caesars Palace on March 27, 2014 in Las Vegas, Nevada. (Photo by Alberto E. Rodriguez/Getty Images for CinemaCon)
HOLLYWOOD, CA - MAY 21: Actors Adam Sandler (L) and Drew Barrymore attend the Los Angeles premiere of 'Blended' at the TCL Chinese Theatre on May 21, 2014 in Hollywood, California. (Photo by David Livingston/Getty Images)
BERLIN, GERMANY - MAY 19: Drew Barrymore attends the 'Blended' Berlin Premiere on May 19, 2014 in Berlin, Germany. (Photo by Franziska Krug/Getty Images)
Drew Barrymore, a cast member in "Grey Gardens," arrives at the Los Angeles premiere of the HBO film, Thursday, April 16, 2009. (AP Photo/Chris Pizzello)
NEW YORK, NY - MAY 16: Drew Barrymore visits 'The Tonight Show Starring Jimmy Fallon' at Rockefeller Center on May 16, 2014 in New York City. (Photo by Theo Wargo/NBC/Getty Images for 'The Tonight Show Starring Jimmy Fallon')
Drew Barrymore, a cast member in "Going the Distance," arrives at the premiere of the film, Monday, Aug. 23, 2010, in Los Angeles. (AP Photo/Chris Pizzello)
LAS VEGAS, NV - MARCH 27: Female Star of the Year award winner, actress Drew Barrymore (L) and Male Star of the Year award winner, actor Adam Sandler arrive at The CinemaCon Big Screen Achievement Awards during CinemaCon, the official convention of the National Association of Theatre Owners, at The Colosseum at Caesars Palace on March 27, 2014 in Las Vegas, Nevada. (Photo by Gabe Ginsberg/WireImage)
TORONTO, ON - SEPTEMBER 13: Director/ actress Drew Barrymore speaks at the spotlight on 'Whip It' event during the 2009 Toronto International Film Festival held at the Yonge Dundas Square on September 13, 2009 in Toronto, Canada. (Photo by Malcolm Taylor/Getty Images)
LAS VEGAS, NV - MARCH 27: Female Star of the Year award winner Drew Barrymore speaks onstage at The CinemaCon Big Screen Achievement Awards brought to you by The Coca-Cola Company during CinemaCon, the official convention of the National Association of Theatre Owners, at The Colosseum at Caesars Palace on March 27, 2014 in Las Vegas, Nevada. (Photo by Ethan Miller/Getty Images for CinemaCon)
HOLLYWOOD, CA - MAY 21: Actress Drew Barrymore arrives at the Los Angeles premiere of 'Blended' at TCL Chinese Theatre on May 21, 2014 in Hollywood, California. (Photo by Axelle/Bauer-Griffin/FilmMagic)
THE TONIGHT SHOW STARRING JIMMY FALLON -- Episode 0008 -- Pictured: (l-r) Actor Adam Sandler and Actress Drew Barrymore on Wednesday, February 26, 2014 -- (Photo by: Lloyd Bishop/NBC/NBCU Photo Bank via Getty Images)
LOS ANGELES, CA - JANUARY 15: Actress Drew Barrymore signs copies of her new book 'Find It In Everything' at Barnes & Noble bookstore at The Grove on January 15, 2014 in Los Angeles, California. (Photo by Jason LaVeris/FilmMagic)
NEW YORK, NY - MAY 22: Drew Barrrymore at The Daily Show With Jon Stewart promoting her new film, Blended on May 22, 2014 in New York City. Credit: RW/MediaPunch/IPX
Actress Drew Barrymore arrives for the world premiere of "Lucky You" at the Borough of Manhattan Community College's Tribeca Performing Arts Center during the Tribeca Film Festival Tuesday, May 1, 2007 in New York. (AP Photo/Jason DeCrow)
WEST HOLLYWOOD, CA - JANUARY 05: Actress Drew Barrymore arrives at COVERGIRL 50th Anniversary Celebration at BOA Steakhouse on January 5, 2011 in West Hollywood, California. (Photo by Jeff Vespa/Getty Images For COVERGIRL)
Drew Barrymore at Lucky Magazine's Fashion and Beauty Blogger Conference Opening Cocktail Party at the SLS Hotel on Thursday, April 4, 2013 in Los Angeles. (Photo by Alexandra Wyman/Invision/AP)
Drew Barrymore arrives at BVLGARI's event celebrating Elizabeth Taylor and her magnificent BVLGARI jewel collection at BVLGARI Beverly Hills on Tuesday, Feb. 19, 2013 in Beverly Hills, Calif. (Photo by John Shearer/Invision/AP)
Actress Drew Barrymore sits with Will Kopelman as they watch the Los Angeles Lakers play the Los Angeles Clippers in their NBA basketball game, Friday, March 25, 2011, in Los Angeles. (AP Photo/Mark J. Terrill)
Drew Barrymore arrives at the 61st Primetime Emmy Awards on Sunday, Sept. 20, 2009, in Los Angeles. (AP Photo/Matt Sayles)
LOS ANGELES, CA - NOVEMBER 03: Actress Drew Barrymore arrives at the AFI FEST 2009 screening of Miramax' 'Everybody's Fine' at the Chinese Theater on November 3, 2009 in Los Angeles, California. (Photo by Kevin Winter/Getty Images for AFI)
Drew Barrymore, a cast member in "Going the Distance," poses at the premiere of the film, Monday, Aug. 23, 2010, in Los Angeles. (AP Photo/Chris Pizzello)
BERLIN, GERMANY - MAY 19: Drew Barrymore and Adam Sandler attend the premiere of the film 'Blended' (German title: 'Urlaubsreif') at CineStar on May 19, 2014 in Berlin, Germany. (Photo by Target Presse Agentur Gmbh/Getty Images)
Actress Drew Barrymore poses backstage with the award for actress in a telefilm or miniseries at the 16th Annual Screen Actors Guild Awards on Saturday, Jan. 23, 2010, in Los Angeles. (AP Photo/Reed Saxon)
NEW YORK, NY - MAY 22: Actress Drew Barrymore is seen on May 22, 2014 in New York City. (Photo by Demis Maryannakis/Star Max/GC Images)
Drew Barrymore arrives at the 67th Annual Golden Globe Awards on Sunday, Jan. 17, 2010, in Beverly Hills, Calif. (AP Photo/Chris Pizzello)
TORONTO, ON - SEPTEMBER 13: Director/Actress Drew Barrymore, Actress Ellen Page, and Actor Danny Mooney attend the Spotlight - 'Whip It' event held at the Yonge Dundas Square during the 2009 Toronto International Film Festival on September 13, 2009 in Toronto, Canada. (Photo by Chelsea Lauren/WireImage)
WEST HOLLYWOOD, CA - APRIL 05: Actress Drew Barrymore attends the Safe Kids Day at The Lot on April 5, 2014 in West Hollywood, California. (Photo by Jason Merritt/Getty Images)
Actress Drew Barrymore attends the HBO Films premiere of 'Grey Gardens' at the Ziegfeld Theater, Tuesday, April 14, 2009 in New York. (AP Photo/Evan Agostini)
Drew Barrymore arrives at the 66th Annual Golden Globe Awards on Sunday, Jan. 11, 2009, in Beverly Hills, Calif. (AP Photo/Chris Pizzello)
Actress Drew Barrymore poses during a news conference announcing Barrymore as CoverGirl's newest model and spokeswoman Wednesday, April 11, 2007, in Beverly Hills, Calif. (AP Photo/Damian Dovarganes)
Drew Barrymore arrives for the 64th Annual Golden Globe Awards on Monday, Jan. 15, 2007, in Beverly Hills, Calif. (AP Photo/Mark J. Terrill)
Drew Barrymore, in Versace Couture, arrives for the 77th Academy Awards Sunday, Feb. 27, 2005, in Los Angeles. (AP Photo/Chris Pizzello)
LOS ANGELES, CA - FEBRUARY 26: Actress Drew Barrymore and Will Kopelman arrive at the Chanel & Charles Finch Pre-Oscar Dinner Celebrating Fashion & Film at Madeo Restaurant on February 26, 2011 in Los Angeles, California. (Photo by Scott Kirkland/Getty Images)
LOS ANGELES, CA - AUGUST 23: Actress Drew Barrymore arrives at the premiere of Warner Bros. 'Going The Distance' held at Grauman's Chinese Theatre on August 23, 2010 in Los Angeles, California. (Photo by Jason Merritt/Getty Images)
LONDON, UNITED KINGDOM - AUGUST 19: Drew Barrymore attends the World premiere of 'Going The Distance' at The Vue on August 19, 2010 in London, England. (Photo by Eamonn McCormack/WireImage)
WEST HOLLYWOOD, CA - AUGUST 10: Actress Drew Barrymore attends the Nylon + Express August Denim Issue party at The London Hotel on August 10, 2010 in West Hollywood, California. (Photo by Jason LaVeris/FilmMagic)
LOS ANGELES, CA - JANUARY 23: Actress Drew Barrymore attends the 16th Annual Screen Actors Guild Awards at The Shrine Auditorium on January 23, 2010 in Los Angeles, California. (Photo by Steve Granitz/WireImage)
Dress detail on actress Drew Barrymore as she poses with her Best Performance by an Actress in a Mini-Series or a Motion Picture Made for Television award for 'Grey Gardens' in the photo room at the 67th Annual Golden Globe Awards at the Beverly Hilton Hotel in Beverly Hills, California, January 17, 2010. AFP PHOTO / Valerie Macon (Photo credit should read VALERIE MACON/AFP/Getty Images)
NEW YORK - DECEMBER 03: Actress Drew Barrymore attends Tribeca Film Institute's benefit screening of 'Everybody's Fine' at AMC Lincoln Square on December 3, 2009 in New York City. (Photo by Jim Spellman/WireImage)
HOLLYWOOD - SEPTEMBER 29: Actress Drew Barrymore arrives at the Los Angeles premiere of 'Whip It' at the Grauman's Chinese Theatre on September 29, 2009 in Hollywood, California. (Photo by Jeffrey Mayer/WireImage)
LOS ANGELES, CA - SEPTEMBER 20: Actress Drew Barrymore arrives at the 61st Primetime Emmy Awards held at the Nokia Theatre on September 20, 2009 in Los Angeles, California. (Photo by Frazer Harrison/Getty Images)
TORONTO, ON - SEPTEMBER 15: Director Drew Barrymore speaks onstage at the 'Whip It' press conference held at the Four Seasons Hotel on September 15, 2009 in Toronto, Canada. (Photo by Jason Merritt/Getty Images)
NORTH HOLLYWOOD, CA - APRIL 17: Actress Drew Barrymore attends 'Inside Grey Gardens' at the Academy of Television Arts & Sciences on April 17, 2009 in North Hollywood, California. (Photo by Jason LaVeris/FilmMagic)
HOLLYWOOD - APRIL 16: Actress Drew Barrymore arrives at the Los Angeles premiere of 'Grey Gardens' at Grauman's Chinese Theater on April 16, 2009 in Hollywood, California. (Photo by Jeffrey Mayer/WireImage)
NEW YORK - APRIL 15: Drew Barrymore visits 'Late Show with David Letterman' at the Ed Sullivan Theater on April 15, 2009 in New York City, New York. (Photo by James Devaney/WireImage)
NEW YORK - APRIL 14: Drew Barrymore attends the premiere of 'Grey Gardens' at the Ziegfeld Theater on April 14, 2009 in New York City, New York. (Photo by James Devaney/WireImage)
LOS ANGELES, CA - FEBRUARY 02: Actress Drew Barrymore arrives at the premiere of Warner Bros. 'He's Just Not That Into You' held at Grauman's Chinese Theatre on February 2, 2009 in Los Angeles, California. (Photo by Kevin Winter/Getty Images)
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