Look at all these ridiculous terms the chains now use for 'fast food'

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Could This Be the Future of Fast Food?

Aware of the p.c. times, restaurant chains that prepare food rapidly, and serve it to clientele also in a rush, have decided they've about had it with society's offensive use of that slur "fast food," a lowly class of grub with a rap for being cheap, greasy, and generally very bad for you. So to enlighten everyone, here's a rundown (that's no doubt missing a few) of the preferred terms chains wish people would use instead. Get those memory neurons firing, because this is quite a list:

McDonald's: A "modern, progressive burger company."

Chipotle, Panera Bread, Five Guys: "Fast casual."

Del Taco: "QSR-plus." (In reference to an industrial acronym for "quick-service restaurant.")

Dairy Queen: "Fan food."

Shake Shack: "Fine casual." (An entirely new "restaurant category" Shake Shack actually invented for its SEC filing: "Fine casual couples the ease, value and convenience of fast casual concepts," it reads, "with the high standards of excellence in thoughtful ingredient sourcing, preparation, hospitality and quality grounded in fine dining.")

In-N-Out Burger: "Quality you can taste."

Arby's: "Fast crafted."

In an explanation to the AP, an Arby's rep says "fast crafted" was the result of a meeting where employees were told to put all of the different chains in order from most "fast food"-y to most "fast casual"-y. Arby's ended up "somewhere in the middle," which the chain interpreted as sort of a Goldilocks sweet spot, the halfway point between the "convenience of fast food" and the "made-for-you care" that most people can't help but associate with Arby's line of meat sandwiches.


PHOTOS: Fast food from around the world
Fast food from around the world
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Look at all these ridiculous terms the chains now use for 'fast food'
McDonald's Japan serves rice cheese balls! A crispy outside with a warm, gooey inside -- YUM.
McDonald's India features the McAloo wrap. Aloo is a type of potato curry and McDonald's put its own spin on it by wrapping a flour tortilla around an aloo patty garnished with lettuce, onions, vegetables, and sauce.
Pizza Hut Russia serves an Oktoberfest seasonal pizza with Bavarian sausage, pepperoni, vegetables, sauce, and mustard. You like?
At Burger King Argentina you can order a Churrasquito. It's grilled over hot coals and served with cheese, lettuce, tomato, and mayo.
At select Wendy's locations in Australia, you can order a Brekky dog -- a breakfast style hot dog. GOOD MORNING to that!
Taco Bell Japan serves a shrimp and avocado burrito. This exclusive item has only been on the menu since April 2015!
Known as 'Maccas' in New Zealand, McDonald's menu there includes 3 savory pies. This one is the Mince 'N' Cheese pie stuffed with ground beef and cheese. 
At Pizza Hut in Saudi Arabia you can order a seafood pizza, including shrimp, calamari, crab, and vegetables on a thin crust.
McDonald's serves porridge in Thailand! 
You can order chili cheese nuggets from Burger King in Hungary. Bits of jalapeño peppers and a spicy kick.
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