New face wash makes the Internet's 'dream cleanser' a reality

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Glossier Milky Jelly CleanserWhat's your dream face wash?

That's the question that Into the Gloss founder and CEO Emily Weiss asked users in a post on the site back in January 2015. But the question was more than a test of reader engagement; the brand actually used reader responses in developing the product.

In October, Weiss explained the elements of reader feedback they hoped to integrate into the product. She wrote:
  • removes makeup
  • stronger than Cetaphil but non-stripping
  • balm-like texture but no oily residue ("because that really defeats the purpose of cleansing")
  • pH-balanced
  • soothing, conditioning natural ingredients ("more Tata Harper, less Neutrogena")
  • travel-friendly pump
  • no added fragrance
  • no mineral oil, parabens, alcohol, silicone, nut oil, tea tree oil, or soap (whew)
Nearly 400 comments and one year later, the result is available for purchase on Glossier. The Milky Jelly Cleanser, which debuted January 11, works two ways:
  • In the mornings, use it on wet skin as a traditional face wash.
  • In the evenings, use it on dry skin as a makeup remover.
So that's one less product to take with you every time you travel. Other highlights?
  • A quarter of the water content has been replaced with rosewater, so you can expect it to have a great scent.
  • The product features some of the same properties as a contact lens solution, so it'll be very easy on your eyes.
  • The cleanser is crazy gentle: It's hypoallergenic, dermatologist tested, soap free, paraben free, sulfate free, fragrance free and not tested on animals.
Glossier Milky Jelly Cleanser
Try it for yourself for $18 on Glossier. Even better, grab Glossier's Phase 1 Set with features the Milky Jelly Cleanser, plus Priming Moisturizer, cult-favorite Balm Dotcom and Perfecting Skin Tint.

See the Milky Jelly Cleanser in action below!
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New face wash makes the Internet's 'dream cleanser' a reality

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