Microsoft's latest operating system running on 200M devices

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Microsoft Windows 10 Devices Event Recap

SAN FRANCISCO (Reuters) -- Microsoft Corp's latest operating system, Windows 10, is running on 200 million devices in what the company said was the fastest adoption rate of any of its operating systems.

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Windows 10, which the company released as a free download in July, powers both personal computers and devices like phones. It replaced Windows 8, the heavily criticized system dating from 2012.

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Microsoft's latest operating system running on 200M devices
10 Reasons to Upgrade to #Windows10: WINDOWS STORE - Do more of what you love with the best apps, games, and more. https://t.co/0zot5uxXjE
10 Reasons to Upgrade to #Windows10: CONTINUUM - Touch when you want, type when you need, for every activity. https://t.co/fmOOx1iBqA
10 Reasons to Upgrade to #Windows10: MUSIC AND MORE - Great built-in apps like Photos and Music work across devices. https://t.co/KTwwghCVX6
10 Reasons to Upgrade to #Windows10: WINDOWS HELLO - Experience a more secure way to log in. You are the password. https://t.co/ZBaDe7SkTE
10 Reasons to Upgrade to #Windows10: SECURITY - Built-in protections keep you safe from viruses, phishing & malware. https://t.co/kck7Mwnb96
10 Reasons to Upgrade to #Windows10: MULTI-DOING - New features remove the obstacles between you and 'Done.' https://t.co/SXwo0b0ht4
10 Reasons to Upgrade to #Windows10: XBOX – See gaming at its best. Join the community and stream to a PC or tablet https://t.co/Hd5lO9N2vp
10 Reasons to Upgrade to #Windows10: MICROSOFT EDGE - Meet the innovative new browser that works the way you do. https://t.co/kfq8rDqofF
10 Reasons to Upgrade to #Windows10: CORTANA - See how your truly personal digital assistant can help you do. https://t.co/CfS7FI4oMd
10 Reasons to Upgrade to #Windows10: IT’S FAMILIAR - See the best of the Windows you know + great new features. https://t.co/zFAHN30Lwc
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Just over two months ago, Chief Executive Officer Satya Nadella said 110 million devices were running Windows 10, meaning the system is now on almost double the number of phones and PCs compared to before the holiday season.

"I would characterize this as white hot adoption out of the gate," said Daniel Ives, an analyst at FBR Capital Markets, who has an "outperform" rating on the stock.

Much of the growth comes from retail consumers, with devices such as Microsoft's Xbox gaming console helping drive adoption of Windows 10, the company said. Xbox's busiest day ever was Dec. 28, it added.

But the ultimate success of Windows 10 will be judged by the take-up rate among businesses. About three-quarters of Microsoft's enterprise customers are testing Windows 10, the company said.

Microsoft also needs more mobile developers to build apps for Windows 10 to help catch up with players like Apple and its popular iPhone and iPad devices. It reported some progress in that area Monday, citing more visits to its Windows Store for apps such as video service Netflix and music service Pandora.

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