NBA stars Stephen Curry and Chris Paul are calling for an end to gun violence in a Christmas Day ad

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The NBA has lent its weight to an anti-gun violence commercial set to air during TV coverage of basketball games on Christmas Day, The New York Times reports.

The ads are for Everytown for Gun Safety, a nonprofit organization founded by former New York City Mayor Michael Bloomberg to match the National Rifle Association in terms of political influence, which lobbies for tighter gun laws.

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They will feature some of the NBA's biggest stars and will air on ABC and ESPN, with the league donating the airtime.

Golden State Warriors star Stephen Curry opens the first spot — entitled "End Gun Violence" — saying:



The rest of the ad focuses on the victims of gun violence, including survivors of shootings and those who have lost children.

Chris Paul of the Los Angeles Clippers also features. He says: "My parents used to say: 'A bullet doesn't have a name on it.'"

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NBA stars Stephen Curry and Chris Paul are calling for an end to gun violence in a Christmas Day ad
A referee watches as Boston Celtics Kelly Olynyk (41) swings from the basket after dunking during the second half of a regular-season NBA basketball game in Mexico City, Thursday, Dec. 3, 2015. (AP Photo/Rebecca Blackwell)
ATLANTA, GA - MAY 03: John Wall #2 and Kevin Seraphin #13 of the Washington Wizards defend as Al Horford #15 of the Atlanta Hawks attempts a shot during Game One of the Eastern Conference Semifinals of the 2015 NBA Playoffs at Philips Arena on May 3, 2015 in Atlanta, Georgia. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this photograph, user is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Kevin C. Cox/Getty Images)
HOUSTON, TX - APRIL 18: James Harden #13 of the Houston Rockets reacts to a three-point shot against the Dallas Mavericks during Game One in the Western Conference Quarterfinals of the 2015 NBA Playoffs on April 18, 2015 at the Toyota Center in Houston, Texas. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this photograph, user is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Scott Halleran/Getty Images)
CLEVELAND, OH - JUNE 11: Harrison Barnes #40 of the Golden State Warriors goes up against LeBron James #23 of the Cleveland Cavaliers in the first half during Game Four of the 2015 NBA Finals at Quicken Loans Arena on June 11, 2015 in Cleveland, Ohio. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, user is consenting to the terms and conditions of Getty Images License Agreement. (Photo by Ronald Martinez/Getty Images)
DALLAS, TX - APRIL 26: Dwight Howard #12 of the Houston Rockets grabs a rebound against Al-Farouq Aminu #7 of the Dallas Mavericks during Game Four of the Western Conference quarterfinals of the 2015 NBA Playoffs at American Airlines Center on April 26, 2015 in Dallas, Texas. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Ronald Martinez/Getty Images)
CHICAGO, IL - FEBRUARY 12: LeBron James #23 of the Cleveland Cavaliers fouls Joakim Noah #13 of the Chicago Bulls at the United Center on February 12, 2015 in Chicago, Illinois. The Bulls defeated the Cavaliers 113-98. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Jonathan Daniel/Getty Images)
WASHINGTON, DC - OCTOBER 09: Langston Galloway #2 of the New York Knicks has sweat drip from his eye as he sits on the bench during a timeout against the Washington Wizards in the first half at Verizon Center on October 9, 2015 in Washington, DC. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Patrick Smith/Getty Images)
LOS ANGELES, CA - JANUARY 26: Glen Davis #0 of the Los Angeles Clippers controls a loose ball against Danilo Gallinari #8 of the Denver Nuggets at Staples Center on January 26, 2015 in Los Angeles, California. The Clippers won 102-98. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Stephen Dunn/Getty Images)
NEW YORK, NY - OCTOBER 14: R.J. Hunter #28 of the Boston Celtics dribbles against the Brooklyn Nets during their Preseason game at Barclays Center on October 14, 2015 in New York City. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Al Bello/Getty Images)
Washington Wizards' Marcin Gortat, center, of Poland, and Drew Gooden, left, battle for a rebound against Philadelphia 76ers' JaVale McGee during the second half of an NBA basketball game, Friday, Feb. 27, 2015, in Philadelphia. Philadelphia won 89-81. (AP Photo/Matt Slocum)
ATLANTA, GA - MAY 22: Tristan Thompson #13 of the Cleveland Cavaliers dunks against the Atlanta Hawks in the third quarter during Game Two of the Eastern Conference Finals of the 2015 NBA Playoffs at Philips Arena on May 22, 2015 in Atlanta, Georgia. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this Photograph, user is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Kevin C. Cox/Getty Images)
Oklahoma City Thunder guard Russell Westbrook hangs from the rim after dunking in front of Utah Jazz guard Elijah Millsap (13) during the fourth quarter of an NBA basketball game in Oklahoma City, Friday, Jan. 9, 2015. Oklahoma City won 99-94. (AP Photo/Sue Ogrocki)
Toronto Raptors guard Cory Joseph, left, celebrates with forward Luis Scola, center, from Argentina, and center Bismack Biyombo after an NBA basketball game, Saturday, Nov. 28, 2015, in Washington. The Raptors won 84-82. (AP Photo/Alex Brandon)
Los Angeles Clippers forward Matt Barnes soars over a row of fans while going after a loose ball during the second half of Game 3 in a second-round NBA basketball playoff series against the Houston Rockets, Friday, May 8, 2015, in Los Angeles. (AP Photo/Jae C. Hong)
Washington Wizards' John Wall, top, fouls Philadelphia 76ers' Thomas Robinson during the second half of an NBA basketball game, Friday, Feb. 27, 2015, in Philadelphia. Philadelphia won 89-81. (AP Photo/Matt Slocum)
Phoenix Suns' Eric Bledsoe lunges for a loose ball during the second half of an NBA basketball game against the Toronto Raptors, Sunday, Jan. 4, 2015, in Phoenix. (AP Photo/Matt York)
Orlando Magic's Keith Appling aims from the free throw line during a preseason basketball game against Brazil's Flamengo as part of the NBA Global Games Rio 2015 at the HSBC Arena in Rio de Janeiro, Brazil, Saturday, Oct. 17, 2015. Magic topped Flamengo, 90-73. (AP Photo/Felipe Dana)
Utah Jazz's Trey Burke, center, shoots under pressure by Los Angeles Lakers' Ed Davis during the first half of an NBA basketball game, Thursday, March 19, 2015, in Los Angeles. (AP Photo/Jae C. Hong)
Philadelphia 76ers' Robert Covington watches his shot fall into the basket during the second half of an NBA basketball game against the Denver Nuggets, Tuesday, Feb. 3, 2015, in Philadelphia. Philadelphia won 105-98. (AP Photo/Matt Slocum)
The crowd cheers after Golden State Warriors guard Stephen Curry (30) scored during the first half of Game 2 in a second-round NBA playoff basketball series against the Memphis Grizzlies, Tuesday, May 5, 2015, in Oakland, Calif. (AP Photo/Ben Margot)
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The New York Times suggests that the NBA's partnership with Bloomberg's organization could prove controversial, particularly amongst fans that disagree with his politics and views on guns.

However, the NBA's president of social responsibility and player programs Kathleen Behrens said: "We're not worried about any political implications."

The New York Times says the partnership was brokered by movie director Spike Lee, who first proposed the idea for the ads to ESPN president John Skipper, who took it to NBA commissioner Adam Silver. Lee also recently collaborated with Everytown on an anti-gun violence protest march in New York following the release of his film "Chi-Raq," which tackles gun violence issues.

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