Adele talks record sales and making Beyonce a 'priority' in 'Time' cover story

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Adele Won't Buy an Artist's Music If She Thinks They're 'a Bastard'


After closing out 2015 with record-shattering numbers for her album 25, Adele is now rounding the bases with year-end reflections on what this kind of unprecedented success has meant for her and her family.

She spoke to Time for their "The Year Ahead" issue (whose cover she graces) about why Americans bought her album in such droves; why the notion of artist-as-brand does not go over well with her; and why the idea that she would turn down the chance to duet with Beyoncé couldn't be more implausible.

Below are five highlights from the interview which was conducted, in cool Adele fashion, sitting on the floor of her New York hotel room:

Adele's theory on why Americans bought her record in unprecedented numbers is both self-deprecating and endearingly snarky.

"Maybe they think I'm related to the Queen," she quips about how she was able to sell 5.98 million copies in the U.S. in four week. "Americans are obsessed with the royal family."

Her best guess at the album's appeal is summed up in that old adage, "misery loves company."

"Everyone falls apart, I think. A lot of people try to be brave and not shed a tear. Sometimes when you know someone else feels as s— as you do, or approaches things in a certain way just like you do, it makes you feel better about yourself. Even though my music is melancholy, there's also joy in that."

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Do not talk to Adele about her "brand." She is not a bag of potato chips.

"I don't like that word," she says about the notion of "brand" itself. "It makes me sound like a fabric softener, or a packet of crisps. I'm not that."

She's going to be one of those really cool open-minded moms...

Of her 3 year-old son Angelo, she declares, "I can't wait to know who his best friends are going to be, who his girlfriend or his boyfriend is going to be or what movies he likes...Whatever my kid wants to do or be I will always support him no matter what."

...but she will never be a pushover.

Her son can be whoever he wants - as long as he does his own laundry. "I'm very self-conscious that I have a kid, and I don't want him being one of those dickheads, who grows up being, like, 'Driver, driver!'" she says. "'I have no clean clothes!' 'Well, have you washed them?' I really don't want him growing up like that. I'm very conscious of it."

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And for the biggest reveal of all: The greatest love of Adele's life (besides her son) is Beyoncé.

Regarding the rumor that Adele was offered the chance to sing a duet with Beyonce on 25 but turned it down is apparently ludicrous, for the most endearing reason. "Whoever started that rumor must have been having a laugh," she declares, "because anyone who knows me knows that my main priority in life outside of my child is Beyoncé."

See more from Adele in the gallery below!

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Adele through the years
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Adele talks record sales and making Beyonce a 'priority' in 'Time' cover story
COLOGNE, GERMANY - DECEMBER 06: Adele attends the television show 2015! Menschen, Bilder, Emotionen - RTL Jahresrueckblick on December 6, 2015 in Cologne, Germany. (Photo by Sascha Steinbach/Getty Images)
MAIDSTONE, UNITED KINGDOM - MAY 11: Adele performs on the Main Stage on the second day of the Radio 1 Big Weekend at Mote Park on May 11, 2008 in Maidstone, England. (Photo by Rosie Greenway/Getty Images)
LONDON - SEPTEMBER 09: Singer Adele arrives at the Mercury Music Prize 2008 at Grosvenor House Hotel on September 9, 2008 in London, England. (Photo by Chris Jackson/Getty Images)
WASHINGTON - JANUARY 17: Musician Adele performs at the 9:30 Club on January 17, 2009 in Washington, DC. (Photo by Michael Loccisano/Getty Images)
NEW YORK - NOVEMBER 13: Adele attends the Keep a Child Alive organization's 5th annual Black Ball at The Hammerstein Ballroom on November 13, 2008 in New York City. (Photo by Rob Loud/Getty Images)
LOS ANGELES, CA - FEBRUARY 08: Singer Adele arrives at the 51st Annual Grammy Awards held at the Staples Center on February 8, 2009 in Los Angeles, California. (Photo by Larry Busacca/Getty Images)
LOS ANGELES, CA - FEBRUARY 08: Singer Adele, winner of two awards; Best Female Pop Vocal Performance for 'Chasing Pavements' and Best New Artist, poses in the press room during the 51st Annual Grammy Awards held at the Staples Center on February 8, 2009 in Los Angeles, California. (Photo by Jason Merritt/Getty Images)
NEW YORK - SEPTEMBER 17: Adele performs onstage during 2009 VH1 Divas at Brooklyn Academy of Music on September 17, 2009 in New York City. (Photo by Christopher Polk/Getty Images)
British singer-songwriter Adele poses for a portrait in West Hollywood, Calif., Monday, Feb. 2, 2009. (AP Photo/Chris Pizzello)
LOS ANGELES, CA - AUGUST 28: Singer Adele arrives at the 2011 MTV Video Music Awards at Nokia Theatre L.A. LIVE on August 28, 2011 in Los Angeles, California. (Photo by Jason Merritt/Getty Images)
LOS ANGELES, CA - AUGUST 28: Singer Adele performs onstage during the 2011 MTV Video Music Awards at Nokia Theatre L.A. LIVE on August 28, 2011 in Los Angeles, California. (Photo by Kevin Winter/Getty Images)
Recording artist Adele poses for a portrait Thursday, Feb. 10, 2011 in New York. (AP Photo/Jeff Christensen)
LOS ANGELES, CA - FEBRUARY 12: Singer Adele arrives at the 54th Annual GRAMMY Awards held at Staples Center on February 12, 2012 in Los Angeles, California. (Photo by Jason Merritt/Getty Images)
LOS ANGELES, CA - FEBRUARY 12: Singer Adele performs onstage at the 54th Annual GRAMMY Awards held at Staples Center on February 12, 2012 in Los Angeles, California. (Photo by Kevin Winter/Getty Images)
FILE - In this Feb. 21, 2012 file photo, performer Adele arrives for the Brit Awards 2012 at the O2 Arena in London. Four years after her last album, the singer appears to have teased British television viewers with a snippet of new music, broadcast during an ad break on prime-time TV. The 30-second ad shown Sunday evening, Oct. 18, 2015, during TV talent show "The X Factor" featured Adele's distinctive tones over a black screen on which heartache-filled lyrics appeared. (AP Photo/Jonathan Short, File)
Musician Adele poses with her six trophies at the 54th Grammy Awards in Los Angeles, California, February 12, 2012. AFP PHOTO/ FREDERIC J. BROWN (Photo credit should read FREDERIC J. BROWN/AFP/Getty Images)
Adele arrives at the 70th Annual Golden Globe Awards at the Beverly Hilton Hotel on Sunday Jan. 13, 2013, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
Singer Adele poses in the press room with her best original song in a motion picture award for 'Skyfall' at the Golden Globes awards ceremony in Beverly Hills on January 13, 2013. AFP PHOTO/Robyn BECK (Photo credit should read ROBYN BECK/AFP/Getty Images)
LOS ANGELES, CA - FEBRUARY 10: Singer Adele speaks onstage at the 55th Annual GRAMMY Awards at Staples Center on February 10, 2013 in Los Angeles, California. (Photo by Kevork Djansezian/Getty Images)
HOLLYWOOD, CA - FEBRUARY 24: Singer Adele, winner of the Best Original Song award for 'Skyfall,' poses in the press room during the Oscars held at Loews Hollywood Hotel on February 24, 2013 in Hollywood, California. (Photo by Jason Merritt/Getty Images)
HOLLYWOOD, CA - FEBRUARY 24: Singer Adele arrives at the Oscars at Hollywood & Highland Center on February 24, 2013 in Hollywood, California. (Photo by Jason Merritt/Getty Images)
HOLLYWOOD, CA - FEBRUARY 24: Singer Adele performs onstage during the Oscars held at the Dolby Theatre on February 24, 2013 in Hollywood, California. (Photo by Kevin Winter/Getty Images)
NEW YORK, NY - NOVEMBER 16: Adele is seen on November 16, 2015 in New York City. (Photo by Gardiner Anderson/Bauer-Griffin/GC Images)
NEW YORK, NY - NOVEMBER 20: Singer Adele is seen in Soho on November 20, 2015 in New York City. (Photo by Raymond Hall/GC Images)
SATURDAY NIGHT LIVE -- 'Matthew McConaughey' Episode 1689 -- Pictured: Musical guest Adele performs on November 21, 2015 -- (Photo by: Dana Edelson/NBC/NBCU Photo Bank via Getty Images)
THE TONIGHT SHOW STARRING JIMMY FALLON -- Episode 0373 -- Pictured: (l-r) Singer Adele plays 'Box of Lies' with host Jimmy Fallon on November 23, 2015 -- (Photo by: Douglas Gorenstein/NBC/NBCU Photo Bank via Getty Images)
THE TONIGHT SHOW STARRING JIMMY FALLON -- Episode 0374 -- Pictured: (l-r) Host Jimmy Fallon and The Roots sing with Adele during the Music Room bit on November 24, 2015 -- (Photo by: Douglas Gorenstein/NBC/NBCU Photo Bank via Getty Images)
NEW YORK, NY - NOVEMBER 24: Adele is seen on November 24, 2015 in New York City. (Photo by Gardiner Anderson/Bauer-Griffin/GC Images)
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