Target's pop-up holiday store has virtual shopping cart, real products

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Target's Pop-Up Holiday Store Has Virtual Shopping Cart, Real Products


Target is introducing a pop-up store in New York City just in time for holiday shopping.

"Target Wonderland, a temporary pop-up shop in New York City ... Instead of a shopping cart, customers walk around with these RFID-enabled keys," an ABC reporter said.

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RFID? Let us explain. RFID stands for radio frequency identification. What customers can do in this pop-up store is use their RFID tag to scan a product on display. The item then goes in a virtual shopping cart instead of a real one.

One research firm says about 69 percent of online shopping carts are abandoned before customers actually buy anything. Maybe Target is hoping this new take on shopping online, while in person, will help lead to more checkouts.

How often do you abandon a real shopping cart in a store? We're guessing not often. The pop-up store also has interactive video games and satellite chat with Santa at the North Pole.

The StarTribune summarized Target's temporary store as a "holiday-themed playground." Bring on the impulse purchases.

RELATED: Black Friday at Target stores
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Target's pop-up holiday store has virtual shopping cart, real products
SOUTH PORTLAND, ME - NOVEMBER 27: Target cashier Kara Foss prepares to scan a Giant Bear stuffed animal Friday after 1 a.m. (Photo by Ben McCanna/Portland Press Herald via Getty Images)
SOUTH PORTLAND, ME - NOVEMBER 27: A shopper emerges from Target with a large, flat-screen TV at about 1 a.m. Friday. (Photo by Ben McCanna/Portland Press Herald via Getty Images)
Shoppers leave a Target store after the start of a Black Friday sale that started a day earlier during Thanksgiving evening in Los Angeles, California on November 26, 2015. The US holiday shopping season kicks off with 'Black Friday' -- the day after the Thanksgiving holiday -- with a frenzy expected at stores around the country as retailers slash prices. AFP PHOTO/ MARK RALSTON / AFP / MARK RALSTON (Photo credit should read MARK RALSTON/AFP/Getty Images)
IMAGE DISTRIBUTED FOR TARGET - Guests take advantage of the electronics doorbusters during Target's Black Friday sales Thursday, Nov. 26, 2015 in Jersey City, N.J. (Noah K. Murray/AP Images for Target)
IMAGE DISTRIBUTED FOR TARGET - Guests take advantage of Target's Black Friday sales at the Jersey City, N.J. store Thursday, Nov. 26, 2015. (Noah K. Murray/ AP Images for Target)
IMAGE DISTRIBUTED FOR TARGET - Guests line up for electronics doorbusters during Target's Black Friday sales Thursday, Nov. 26, 2015 in Jersey City, N.J. (Noah K. Murray/ AP Images for Target)
Pedestrians carry shopping bags on Black Friday through Herald Square in New York, U.S., on Friday, Nov. 27, 2015. In 2011, several big U.S. retailers moved their opening times to midnight; in 2012, Wal-Mart crossed the Rubicon and opened its stores at 8 p.m. on Thanksgiving Day. But after last year's Thanksgiving weekend retail sales fell 11 percent from the year before while overall holiday sales rose, some retailers have been reconsidering. Photographer: Michael Nagle/Bloomberg via Getty Images
Shoppers leave a Target store after the start of a Black Friday sale that started a day earlier during Thanksgiving evening in Los Angeles, California on November 26, 2015. The US holiday shopping season kicks off with 'Black Friday' -- the day after the Thanksgiving holiday -- with a frenzy expected at stores around the country as retailers slash prices. AFP PHOTO/ MARK RALSTON / AFP / MARK RALSTON (Photo credit should read MARK RALSTON/AFP/Getty Images)
Shoppers leave a Target store after the start of a Black Friday sale that started a day earlier during Thanksgiving evening in Los Angeles, California on November 26, 2015. The US holiday shopping season kicks off with 'Black Friday' -- the day after the Thanksgiving holiday -- with a frenzy expected at stores around the country as retailers slash prices. AFP PHOTO/ MARK RALSTON / AFP / MARK RALSTON (Photo credit should read MARK RALSTON/AFP/Getty Images)
Shoppers enter to shop Black Friday sales at a Target store in Chicago on Thursday, Nov. 26, 2015. (Brian Nguyen/Chicago Tribune/TNS via Getty Images)
Customers line up waiting for the doors to open at a Target store in Fairfax, Virginia on November 26, 2015, on a Black Friday sale that started a day earlier during Thanksgiving evening. The US holiday shopping season kicks off with 'Black Friday' -- the day after the Thanksgiving holiday -- with a frenzy expected at stores around the country as retailers slash prices. AFP PHOTO/PAUL J. RICHARDS / AFP / PAUL J. RICHARDS (Photo credit should read PAUL J. RICHARDS/AFP/Getty Images)
Pedestrians carry shopping bags on Black Friday through Herald Square in New York, U.S., on Friday, Nov. 27, 2015. In 2011, several big U.S. retailers moved their opening times to midnight; in 2012, Wal-Mart crossed the Rubicon and opened its stores at 8 p.m. on Thanksgiving Day. But after last year's Thanksgiving weekend retail sales fell 11 percent from the year before while overall holiday sales rose, some retailers have been reconsidering. Photographer: Michael Nagle/Bloomberg via Getty Images
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