What's trending by state this holiday season

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What Are Consumers Buying on EBay?


eBay recently launched an interactive heat map that shows the hottest holiday gifts across the U.S.

Knowing where to market your product can make all the difference this holiday shopping season.

According to eBay's recently launched interactive heat map, states are surprisingly divided when it comes to gift preferences. For instance, nobody loves men's moccasin slippers quite like the people of Oregon.

"This year, we wanted to showcase some of the hottest holiday gifts from across the U.S. in toys, fashion, and electronics through an interactive heatmap, which can help create more successful gift giving and better inform seller promotions," says Zoher Karu, eBay's vice president of customer optimization and data.

The map will be updated each week, but as of now, gaming consoles and streaming devices are the top-selling products in many states. Climate has a huge influence when it comes to fashion, as demonstrated by California's love for Ray-Ban sunglasses and the appreciation for fur collar sweaters in Illinois.

Each state also has very specific trends: Whether it's Vera Bradley wallets in Tennessee, or Dell tablets in Montana, the residents of each state have a unique taste that can be channeled to better market your own product.

Here are the most popular items in the 10 largest states:

1. California

Electronics: Nexus 7 7" in Black (32GB)

Fashion: Ray-Ban RB2132 New Wayfarer Sunglasses

Toys: Hot Wheels 2015 Retro Entertainment

2. Florida

Electronics: Amazon Fire TV Digital HD Media Streamer

Fashion: Stuhrling Original Men's 824.01 Aquadiver Quartz Watch

Toys: LEGO Minecraft Building Set

3. Georgia

Electronics: U8 Smart Wrist Watch

Fashion: Oversized Blanket Tartan Scarf Wrap

Toys: Cards Against Humanity

4. Illinois

Electronics: Bluetooth Wireless Mini Portable Speaker

Fashion: Women's Loose Fur Collar Batwing Sleeve Sweater

Toys: LEGO Star Wars Advent Calendar Building Kit

5. Michigan

Electronics: Harman Kardon Headband Headset in Silver/Black

Fashion: 3CT Cubic Zirconia Diamond Stud Earrings

Toys: 2015 Hot Wheels Lamborghini Veneno Red

6. New York

Electronics: Harman Kardon Onyx MP3 Speaker

Fashion: 3CT Cubic Zirconia Diamond Stud Earrings

Toys: Hasbro Pie Face

7. North Carolina

Electronics: Apple iPod Touch 4th Generation in Black (8 GB)

Fashion: Michael Kors Baguette-Bezel Watch

Toys: Despicable Me 2 Minions Figures Color Changing Colorful Night Light Lamp Toy

8. Ohio

Electronics: Amazon Fire TV Digital HD Media Streamer

Fashion: Kiehl's Ultra Facial Cream

Toys: Disney Pixar Cars "Luigi + Guido" Diecasts

9. Pennsylvania

Electronics: Nintendo Super Mario Bros. 3 (1990)

Fashion: Silver Plated Cross + Infinity Pendant Necklace

Toys: Funko POP TV American Horror Story- Season 4 - Pepper Vinyl Figure

10. Texas

Electronics: Apple iPod Touch 4th Generation in Black (8 GB)

Fashion: Michael Kors Baguette-Bezel Watch

Toys: Kids Battery Powered 3 Wheel Power Bicycle in Red

RELATED GALLERY: Toys R Us reveals its top 15 toy list for holiday 2015

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What's trending by state this holiday season

Bright Beats Dance & Move BeatBo from Fisher-Price, $39.99

Imaginext Ultra T-Rex from Fisher-Price, $99.99

PAW Patrol PAW Patroller from Spin Master, $59.99

Barbie Saddle ‘N Ride Horse from Mattel, $44.99

Little Live Pets Clever Keet from Moose Toys, $59.99

Journey Girls 2015 Italy Holiday Doll from Toys “R” Us, $49.99

LEGO Dimensions Starter Pack from Warner Brothers, $99.99

Shopkins Fashion Boutique Playset from Moose Toys, $34.99

Smart Toy Bear from Fisher-Price, $99.99

Guitar Hero Live from Activision, $99.99

Meccanoid G15 from Spin Master, $399.99

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