McDonald's killed the Dollar Menu -- here's what it's doing instead

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McDonald's Is Trying Out Another Value Menu


McDonald's is offering a new promotion reminiscent of its former Dollar Menu.

The "McPick 2" deal will let customers select two of the following items for $2: a McDouble, a McChicken, small fries and mozzarella sticks.

The promotion returns sandwiches to the $1 price point of the Dollar Menu.

The deal is the start of a broader value platform that McDonald's is planning to roll out next year, the company told Business Insider.

PHOTOS: McDonald's tries its hand at couture

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McDonald's killed the Dollar Menu -- here's what it's doing instead
MIAMI BEACH, FL - NOVEMBER 5: Here comes the bride, in McDCouture. The design by, Ricardo Hardouin, a Miami International University of Art and Design Fashion Student was created with 900 white sandwich wrappers, 60 yellow sandwich wrappers and 20 fry boxes for the McDCouture Fashion Show at Funkshion Fashion Week Miami Beach at The Setai Hotel on November 5, 2015 in Miami Beach, Florida. (Photo by Alexander Tamargo/Getty Images for McDonald's)
MIAMI BEACH, FL - NOVEMBER 5: Here comes the bride, in McDCouture. The design by, Ricardo Hardouin, a Miami International University of Art and Design Fashion Student was created with 900 white sandwich wrappers, 60 yellow sandwich wrappers and 20 fry boxes for the McDCouture Fashion Show at Funkshion Fashion Week Miami Beach at The Setai Hotel on November 5, 2015 in Miami Beach, Florida. (Photo by Alexander Tamargo/Getty Images for McDonald's)
MIAMI BEACH, FL - NOVEMBER 5: McDonaldÃs left the audience hungry for more McDCouture at Funkshion Fashion Week Miami Beach. One of 20 one-of-a-kind designs created from McDonaldÃs packaging and paper goods by Miami International University of Art fashion students during Funkshion Fashion Week Miami Beach at The Setai Hotel on November 5, 2015 in Miami Beach, Florida. (Photo by Alexander Tamargo/Getty Images for McDonald's)
MIAMI BEACH, FL - NOVEMBER 5: McDonaldÃs left the audience hungry for more McDCouture at Funkshion Fashion Week Miami Beach. One of 20 one-of-a-kind designs created from McDonaldÃs packaging and paper goods by Miami International University of Art fashion students during Funkshion Fashion Week Miami Beach at The Setai Hotel on November 5, 2015 in Miami Beach, Florida. (Photo by Alexander Tamargo/Getty Images for McDonald's)
MIAMI BEACH, FL - NOVEMBER 5: McDonaldÃs served up McDCouture at Funkshion Fashion Week Miami Beach. One of 20 looks created from McDonaldÃs packaging and paper goods by Miami International University of Art fashion students during Funkshion Fashion Week Miami Beach at The Setai Hotel on November 5, 2015 in Miami Beach, Florida. (Photo by Alexander Tamargo/Getty Images for McDonald's)
MIAMI BEACH, FL - NOVEMBER 5: McDonaldÃs left the audience hungry for more McDCouture at Funkshion Fashion Week Miami Beach. One of 20 one-of-a-kind designs created from McDonaldÃs packaging and paper goods by Miami International University of Art fashion students during Funkshion Fashion Week Miami Beach at The Setai Hotel on November 5, 2015 in Miami Beach, Florida. (Photo by Alexander Tamargo/Getty Images for McDonald's)
MIAMI BEACH, FL - NOVEMBER 5: McDonaldÃs left the audience hungry for more McDCouture at Funkshion Fashion Week Miami Beach. One of 20 one-of-a-kind designs created from McDonaldÃs packaging and paper goods by Miami International University of Art fashion students during Funkshion Fashion Week Miami Beach at The Setai Hotel on November 5, 2015 in Miami Beach, Florida. (Photo by Alexander Tamargo/Getty Images for McDonald's)
MIAMI BEACH, FL - NOVEMBER 5: McDonaldÃs served up McDCouture at Funkshion Fashion Week Miami Beach. One of 20 looks created from McDonaldÃs packaging and paper goods by Miami International University of Art fashion students during Funkshion Fashion Week Miami Beach at The Setai Hotel on November 5, 2015 in Miami Beach, Florida. (Photo by Alexander Tamargo/Getty Images for McDonald's)
MIAMI BEACH, FL - NOVEMBER 5: McDonaldÃs served up McDCouture at Funkshion Fashion Week Miami Beach. One of 20 looks created from McDonaldÃs packaging and paper goods by Miami International University of Art fashion students during Funkshion Fashion Week Miami Beach at The Setai Hotel on November 5, 2015 in Miami Beach, Florida. (Photo by Alexander Tamargo/Getty Images for McDonald's)
MIAMI BEACH, FL - NOVEMBER 5: McDCouture Fashion show opened with fashion student Sebastian Cubidesà one-of-a-kind design created from 50 to go bags, seven Quarter Pounder with Cheese boxes, seven Chicken McNugget boxes, 20 fry boxes. His was one of 20 looks created from McDonaldÃs packaging and paper goods by Miami International University of Art fashion students during Funkshion Fashion Week Miami Beach at The Setai Hotel on November 5, 2015 in Miami Beach, Florida. (Photo by Alexander Tamargo/Getty Images for McDonald's)
MIAMI BEACH, FL - NOVEMBER 5: McDonaldÃs left the audience hungry for more McDCouture at Funkshion Fashion Week Miami Beach. One of 20 one-of-a-kind designs created from McDonaldÃs packaging and paper goods by Miami International University of Art fashion students during Funkshion Fashion Week Miami Beach at The Setai Hotel on November 5, 2015 in Miami Beach, Florida. (Photo by Alexander Tamargo/Getty Images for McDonald's)
MIAMI BEACH, FL - NOVEMBER 5: McDonaldÃs left the audience hungry for more McDCouture at Funkshion Fashion Week Miami Beach. One of 20 one-of-a-kind designs created from McDonaldÃs packaging and paper goods by Miami International University of Art fashion students during Funkshion Fashion Week Miami Beach at The Setai Hotel on November 5, 2015 in Miami Beach, Florida. (Photo by Alexander Tamargo/Getty Images for McDonald's)
MIAMI BEACH, FL - NOVEMBER 5: McDonaldÃs left the audience hungry for more McDCouture at Funkshion Fashion Week Miami Beach. One of 20 one-of-a-kind designs created from McDonaldÃs packaging and paper goods by Miami International University of Art fashion students during Funkshion Fashion Week Miami Beach at The Setai Hotel on November 5, 2015 in Miami Beach, Florida. (Photo by Alexander Tamargo/Getty Images for McDonald's)
MIAMI BEACH, FL - NOVEMBER 5: McDonaldÃs left the audience hungry for more McDCouture at Funkshion Fashion Week Miami Beach. One of 20 one-of-a-kind designs created from McDonaldÃs packaging and paper goods by Miami International University of Art fashion students during Funkshion Fashion Week Miami Beach at The Setai Hotel on November 5, 2015 in Miami Beach, Florida. (Photo by Alexander Tamargo/Getty Images for McDonald's)
MIAMI BEACH, FL - NOVEMBER 5: McDonaldÃs left the audience hungry for more McDCouture at Funkshion Fashion Week Miami Beach. One of 20 one-of-a-kind designs created from McDonaldÃs packaging and paper goods by Miami International University of Art fashion students during Funkshion Fashion Week Miami Beach at The Setai Hotel on November 5, 2015 in Miami Beach, Florida. (Photo by Alexander Tamargo/Getty Images for McDonald's)
MIAMI BEACH, FL - NOVEMBER 5: Keeping with McDonaldÃs gold standard, Kami LinÃs McDCouture evening gown, made from 30 fry boxes, 400 McChicken Sandwich wrappers and 500 Ãcreated for youà wrappers left the audience wanting more at the McDCouture Fashion Show during Funkshion Fashion Week Miami Beach at The Setai Hotel on November 5, 2015 in Miami Beach, Florida. (Photo by Alexander Tamargo/Getty Images for McDonald's)
MIAMI BEACH, FL - NOVEMBER 5: Designed for any time of the day by Miami international University of Art and Design Fashion student Stephanie Castanon, this all day breakfast McDCouture was created with 20 McCafe Cups, 30 hash browns, 150 Egg McMuffin wrappers, 200 Burrito wrappers, 20 all day breakfast coupons and one breakfast menu clock during Funkshion Fashion Week Miami Beach at The Setai Hotel on November 5, 2015 in Miami Beach, Florida. (Photo by Alexander Tamargo/Getty Images for McDonald's)
MIAMI BEACH, FL - NOVEMBER 5: McDonaldÃs served up McDCouture at Funkshion Fashion Week Miami Beach. One of 20 looks created from McDonaldÃs packaging and paper goods by Miami International University of Art fashion students during Funkshion Fashion Week Miami Beach at The Setai Hotel on November 5, 2015 in Miami Beach, Florida. (Photo by Alexander Tamargo/Getty Images for McDonald's)
MIAMI BEACH, FL - NOVEMBER 5: McDonaldÃs served up McDCouture at Funkshion Fashion Week Miami Beach. One of 20 looks created from McDonaldÃs packaging and paper goods by Miami International University of Art fashion students during Funkshion Fashion Week Miami Beach at The Setai Hotel on November 5, 2015 in Miami Beach, Florida. (Photo by Alexander Tamargo/Getty Images for McDonald's)
MIAMI BEACH, FL - NOVEMBER 5: McDonaldÃs served up McDCouture at Funkshion Fashion Week Miami Beach. One of 20 looks created from McDonaldÃs packaging and paper goods by Miami International University of Art fashion students during Funkshion Fashion Week Miami Beach at The Setai Hotel on November 5, 2015 in Miami Beach, Florida. (Photo by Alexander Tamargo/Getty Images for McDonald's)
MIAMI BEACH, FL - NOVEMBER 5: McDCouture Fashion show opened with fashion student Sebastian Cubidesà one-of-a-kind design created from 50 to go bags, seven Quarter Pounder with Cheese boxes, seven Chicken McNugget boxes, 20 fry boxes. His was one of 20 looks created from McDonaldÃs packaging and paper goods by Miami International University of Art fashion students during Funkshion Fashion Week Miami Beach at The Setai Hotel on November 5, 2015 in Miami Beach, Florida. (Photo by Alexander Tamargo/Getty Images for McDonald's)
MIAMI BEACH, FL - NOVEMBER 5: McDonaldÃs served up McDCouture at Funkshion Fashion Week Miami Beach. One of 20 looks created from McDonaldÃs packaging and paper goods by Miami International University of Art fashion students during Funkshion Fashion Week Miami Beach at The Setai Hotel on November 5, 2015 in Miami Beach, Florida. (Photo by Alexander Tamargo/Getty Images for McDonald's)
MIAMI BEACH, FL - NOVEMBER 5: McDonaldÃs served up McDCouture at Funkshion Fashion Week Miami Beach. One of 20 looks created from McDonaldÃs packaging and paper goods by Miami International University of Art fashion students during Funkshion Fashion Week Miami Beach at The Setai Hotel on November 5, 2015 in Miami Beach, Florida. (Photo by Alexander Tamargo/Getty Images for McDonald's)
MIAMI BEACH, FL - NOVEMBER 5: McDonaldÃs served up McDCouture at Funkshion Fashion Week Miami Beach. One of 20 looks created from McDonaldÃs packaging and paper goods by Miami International University of Art fashion students during Funkshion Fashion Week Miami Beach at The Setai Hotel on November 5, 2015 in Miami Beach, Florida. (Photo by Alexander Tamargo/Getty Images for McDonald's)
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The fast-food chain killed the Dollar Menu two years ago and turned it into the "Dollar Menu & More." The name change went along with a price hike.

Whereas everything on the Dollar Menu had previously cost $1, the "Dollar Menu & More" contained items that cost up to $5.

The shift upset some customers, according to McDonald's CEO Steve Easterbrook.

"Some of the challenges we've had in the US have been somewhat self-inflicted," Easterbrook said during a conference call in July. "We moved away from the Dollar Menu and didn't replace it with significant enough value in the eyes of consumers."

McDonald's is hoping the new "McPick 2" excites those value-seeking customers, who account for about one quarter of the fast-food chain's total visitors, according to executives. Nation's Restaurant News first reported on the McPick 2 menu.

The new promotion will run nationally for five weeks starting January 4. At the end of the five weeks, franchisees will have the option to extend the promotion.

A number of other fast-food chains have also started running promotions in the $1 to $5 range recently.

Wendy's recently started offering a "4 for $4" meal that includes a junior bacon cheeseburger, four chicken nuggets, small fries, and a drink, all priced at $4.

Burger King is also lowering prices.

The chain has been offering a 10-piece chicken nugget deal for $1.49, as well as coupons for other items through its mobile app.

Meanwhile KFC has been offering a $5 "Fill Up" meal that includes an entree, a drink, several sides, and a dessert — all for $5.

The meal is largely responsible for recent sales growth at KFC, according to Citi Research analysts.

The rush of promotions indicates that despite lower gas prices and signs of an improving economy, customers are still demanding deep discounts from fast-food chains.

Excessive discounts are hurting the companies' profits, however, so all four chains are pricing promotions a little higher than in the past.

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