This change has been prompted by competition for a younger audience from ad-free, on-demand sites like Netflix and from advertisers who want less clutter in the marketplace.
Viacom has confirmed its reduced ad load which the CEO talked about in September as a way to "improve the consumer experience and drive pricing."
TruTV, which is owned by Time Warner, will reportedly start having 50 percent fewer ads during its primetime original programming towards the end of 2016.
Fox is trying out a new approach for its Hulu content where the user will be engaged in an interactive ad for 30 seconds versus the typical 2-1/2 minute stream of commercials.
The media companies do not expect this shift to hurt revenues significantly, as the advertising market has already been weakened by lower ratings.
Networks should also be able to charge more per slot since there will be less supply and a greater likelihood of viewers seeing the promo.
RELATED: History of baseball and television
History of baseball and television
Why you might be seeing fewer commercials on TV
An NBC television crew broadcasts baseball on TV for the first time during a game between Columbia University and Princeton at New York's Baker Field in 1939. Two mobile vans sent the television signal to the transmitter at the Empire State Building for broadcast to homes equipped with televisions. (AP Photo)
circa 1945: A baseball game plays on an early television set. (Photo by R. Gates/Hulton Archive/Getty Images)
Recording the plays of various sporting events for newspapers or shooting them for television is more than just operating a small camera. Intricate long range machines of many types are used by trained technicians. Here Harry Harris, Associated Press photographer, drops the curtain of his "Big Bertha" still camera on a close play during the New York Yankees-Cleveland Indian baseball game at Yankee Stadium, Oct. 6, 1946. (AP Photo/Ed Ford)
Despite confinement to his apartment, Babe Ruth will still be able to see the New York baseball teams in action. Winding up Babe Ruth Day events, Babe today, Tuesday, April 29, 1947, was presented with a television set by RCA Victor. The presentation, which took place at Babe's Riverside Drive apartment, where the set was installed, was made by Irving Sarnoff, President of Bruno-NY, local RCA Victor distributor. The Babe is shown testing his new machine. (AP Photo)
CBS television camera crew and radio announcer broadcast the baseball action between the Brooklyn Dodgers and the St. Louis Cardinals at Ebbets Field in Brooklyn, N.Y., Aug. 19, 1947. (AP Photo)
Boston baseball fans who couldn't get to Braves Field to see the opening game in the 1948 World Series between the Braves and the Cleveland Indian watch the action on some of the 100 television sets installed on Boston Common in Boston, Oct. 6, 1948. (AP Photo)
Kansas City restaurant patrons forget their food as they watch the early innings of the second World Series game at Philadelphia, Oct. 5, 1950. (William Straeter)
Yankees rookie outfielder Mickey Mantle watches Game 3 of the World Series between the Yankee and the New York Giants on television at New Yorkâs Lenox Hill Hospital, Oct. 6, 1951. Mantle tore up his knee in the previous dayâs game as he and centerfielder Joe DiMaggio chased down a fly ball from Willie Mays. DiMaggio made the catch as Mantle caught his cleats in the cover of a drain in Yankee Stadiumâs outfield, severely wrenching his knee. Injuries would dog the Mick throughout his career. (AP Photo)
New York Yankees announcer Mel Allen, seated, reports the game between the Yankees and Baltimore Orioles from the television box behind home plate at Yankee Stadium on May 11, 1956. Behind the camera, center, is Jim Woods. (AP Photo/Robert Kradin)
Whitey Herzog, former Denver Bear outfielder now in the Washington Senators, and Debbie, his 21-month-old daughter, watch television in their trailer home at 5555 West 16th avenue while his wife, Mary Lou, steals a moment from her kitchen work for a peek.; (Photo By The Denver Post via Getty Images)
Calvin Griffith, president of the Minnesota Twins, sits in the press box at Metropolitan Stadium watching the Twins on television and awaiting the start of the Minnesota Vikings-Detroit Lions NFL game, Sept. 26, 1965. (AP Photo/Gene Herrick)
A young family watching baseball on television in their lounge, 1966. (Photo by Harold M. Lambert/Getty Images)
Los Angeles Dodger Rick Monday, right, and his wife Barbaralee Monday watch the fifth and final game of the AL playoff, Sunday, Oct. 10, 1977, Philadelphia, Pa. The Dodgers, the NL Champions, were waiting for the winner of the Yankees-Royals game so that they could fly to the city of the winner team to begin the World Series. (AP Photo/MBK)
Pete Roses family is all smiles as they watch him get his first hit on the family television set in their home, Tuesday, July 25, 1978, Cincinnati, Oh. Karolyn Rose, right, and the children, Pete Rose Jr. and Fawn Rose, gathered around the set each time Rose came to bat in the game with the Mets in New York as he continued his consecutive game hitting streak. (AP Photo)
The Pirate Parrot, the National League baseball team's mascot, fools with a television camera before the start of a recent game at Three Rivers Stadium in Pittsburgh, Pa., June 20, 1979. The man inside the suit, Kevin Koch, says he has passed out from the heat twice since the season began. -- (Pittsburgh, June 20, 1979.)
Jumbo Shepley, far left, Bill Powell, rear center, Pat Hapli, rear right, Kevin O'Callaghan, left, and Joe Fusco, with cigar, watch the pre-game activities on the television in the Comiskey Park parking lot, Tuesday, Oct. 5, 1993 in Chicago. They were tailgating prior to the start of Game 1 of the American League Championship Series which matches The Chicago White Sox and the Toronto Blue Jays. (AP Photo/Mark Elias)
Mike Kaplon stands under a television broadcasting the Los Angeles Dodgers and Texas Rangers baseball game at D.B. Coopers Sports Bar in Los Angeles on Tuesday, Sept. 2, 1997. (AP Photo/John Hayes)
Seattle Mariners' Carl Everett, left, gives a friendly shove to television camera operator Chris Allard while blocking his lens at MLB baseball spring training, Tuesday, Feb. 21, 2006, in Peoria, Ariz. (AP Photo/Elaine Thompson)
New York Mets center fielder Carlos Beltran poses for a television crew during photo day at baseball spring training in Port St. Lucie, Fla., Friday Feb. 24, 2006. (AP Photo/Richard Drew
President Bush and Secretary of State Condoleezza Rice are seen on a television monitor as they attend the Washington Nationals baseball game, Saturday, July 8, 2006, in Washington. The Nationals hosted the San Diego Padres. (AP Photo/Haraz N. Ghanbari)
Major League Baseball Commissioner Bud Selig speaks live on television at The American Bull Bar & Grill in Burlingame, Calif., Thursday, Dec. 13, 2007 with autographed baseballs and a photo and artist drawing of AT&T Park in San Francisco in foreground. Roger Clemens, Miguel Tejada and Andy Pettitte were named in the long-awaited Mitchell Report on Thursday, an All-Star roster linked to steroids and other performance-enhancing drugs that put a question mark, if not an asterisk, next to some of baseball's biggest moments. (AP Photo/Paul Sakuma)
Baseball fans watch Philadelphia Phillies' Ryan Howard at bat on four large televisions screens in the lobby of the Comcast Center in downtown Philadelphia as the Phillies play the Milwaukee Brewers in Game 2 of the National League division series Thursday, Oct. 2, 2008, in Philadelphia. Howard struck out. (AP Photo/Tom Mihalek)
New Jersey Gov. Jon S. Corzine listens, right, as Bob DuPuy, president and chief operating officer of Major League Baseball speaks Wednesday, Feb. 4, 2009, in Secaucus, N.J., at MLB Network Studios during the indoor dedication of a street outside the studios of baseball's new cable television network. (AP Photo/Mel Evans)
Root Sports television play-by-play commentator Dave Sims, right, fights off fatigue in Root's Bellevue, Wash., studio during pre-game ceremonies as he prepares to broadcast an MLB baseball game played 5,000 miles away in Japan between the Seattle Mariners and the Oakland Athletics, in the early morning hours of Thursday, March 29, 2012. (AP Photo/Ted S. Warren)
Baltimore Orioles' Mark Reynolds is seen on a television camera viewfinder as he pauses during an at-bat in the eighth inning ofÂ a baseball game against the Los Angeles Angels in Baltimore, Tuesday, June 26, 2012. Reynolds was hitless in four at-bats, and Los Angeles won 7-3. (AP Photo/Patrick Semansky)
Boston Red Sox's Ryan Lavarnway, right, tries out a television camera before a baseball game against the Kansas City Royals in Boston, Saturday, Aug. 25, 2012. (AP Photo/Michael Dwyer)
New York Yankees manager Joe Girardi speaks to the media during a press conference viewed from a television camera at George M. Steinbrenner Field Tuesday, Feb. 12, 2013, in Tampa, Fla. (AP Photo/Scott Iskowitz)
Baltimore Orioles catcher Nick Hundley looks up at television crews boom microphone during batting practice before Game 2 of the American League baseball championship series against the Kansas City Royals Saturday, Oct. 11, 2014, in Baltimore. (AP Photo/Patrick Semansky)
ANAHEIM, CA - AUGUST 13: The Phillie Phanatic watches the Philadelphia Phillies verses the Los Angeles Angels of Anaheim on television in a hallway on August 13, 2014 at Angel Stadium of Anaheim in Anaheim, California. (Photo by Matt Brown/Angels Baseball LP/Getty Images)
KANSAS CITY, MO - OCTOBER 29: Kansas City Royals fans cheer in the Power and Light District during Game Seven of the World Series on October 29, 2014 in Kansas City, Missouri. Thousands of fans gathered to watch the Kansas City Royals take on the San Francisco Giants. (Photo by Julie Denesha/Getty Images)