McDonald's 'smart' menus will start recommending food based on the weather

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McDonald's 'Smart' Menus Will Recommend Food Based on the Weather


McDonald's is installing digital menu boards at restaurants nationwide that will make food recommendations based on the weather.

When it's cold out or raining, for example, the digital menus might recommend heartier meals and hot drinks.

"It can monitor temperature outside and it will know which products sell better at hotter or colder temperatures and promote those products," McDonald's US President Mike Andres said at an investor meeting in New York City on Tuesday.

Take a peek at McDonald's couture (you read that right):

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McDonald's couture
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McDonald's 'smart' menus will start recommending food based on the weather
MIAMI BEACH, FL - NOVEMBER 5: Here comes the bride, in McDCouture. The design by, Ricardo Hardouin, a Miami International University of Art and Design Fashion Student was created with 900 white sandwich wrappers, 60 yellow sandwich wrappers and 20 fry boxes for the McDCouture Fashion Show at Funkshion Fashion Week Miami Beach at The Setai Hotel on November 5, 2015 in Miami Beach, Florida. (Photo by Alexander Tamargo/Getty Images for McDonald's)
MIAMI BEACH, FL - NOVEMBER 5: Here comes the bride, in McDCouture. The design by, Ricardo Hardouin, a Miami International University of Art and Design Fashion Student was created with 900 white sandwich wrappers, 60 yellow sandwich wrappers and 20 fry boxes for the McDCouture Fashion Show at Funkshion Fashion Week Miami Beach at The Setai Hotel on November 5, 2015 in Miami Beach, Florida. (Photo by Alexander Tamargo/Getty Images for McDonald's)
MIAMI BEACH, FL - NOVEMBER 5: McDonaldÃs left the audience hungry for more McDCouture at Funkshion Fashion Week Miami Beach. One of 20 one-of-a-kind designs created from McDonaldÃs packaging and paper goods by Miami International University of Art fashion students during Funkshion Fashion Week Miami Beach at The Setai Hotel on November 5, 2015 in Miami Beach, Florida. (Photo by Alexander Tamargo/Getty Images for McDonald's)
MIAMI BEACH, FL - NOVEMBER 5: McDonaldÃs left the audience hungry for more McDCouture at Funkshion Fashion Week Miami Beach. One of 20 one-of-a-kind designs created from McDonaldÃs packaging and paper goods by Miami International University of Art fashion students during Funkshion Fashion Week Miami Beach at The Setai Hotel on November 5, 2015 in Miami Beach, Florida. (Photo by Alexander Tamargo/Getty Images for McDonald's)
MIAMI BEACH, FL - NOVEMBER 5: McDonaldÃs served up McDCouture at Funkshion Fashion Week Miami Beach. One of 20 looks created from McDonaldÃs packaging and paper goods by Miami International University of Art fashion students during Funkshion Fashion Week Miami Beach at The Setai Hotel on November 5, 2015 in Miami Beach, Florida. (Photo by Alexander Tamargo/Getty Images for McDonald's)
MIAMI BEACH, FL - NOVEMBER 5: McDonaldÃs left the audience hungry for more McDCouture at Funkshion Fashion Week Miami Beach. One of 20 one-of-a-kind designs created from McDonaldÃs packaging and paper goods by Miami International University of Art fashion students during Funkshion Fashion Week Miami Beach at The Setai Hotel on November 5, 2015 in Miami Beach, Florida. (Photo by Alexander Tamargo/Getty Images for McDonald's)
MIAMI BEACH, FL - NOVEMBER 5: McDonaldÃs left the audience hungry for more McDCouture at Funkshion Fashion Week Miami Beach. One of 20 one-of-a-kind designs created from McDonaldÃs packaging and paper goods by Miami International University of Art fashion students during Funkshion Fashion Week Miami Beach at The Setai Hotel on November 5, 2015 in Miami Beach, Florida. (Photo by Alexander Tamargo/Getty Images for McDonald's)
MIAMI BEACH, FL - NOVEMBER 5: McDonaldÃs served up McDCouture at Funkshion Fashion Week Miami Beach. One of 20 looks created from McDonaldÃs packaging and paper goods by Miami International University of Art fashion students during Funkshion Fashion Week Miami Beach at The Setai Hotel on November 5, 2015 in Miami Beach, Florida. (Photo by Alexander Tamargo/Getty Images for McDonald's)
MIAMI BEACH, FL - NOVEMBER 5: McDonaldÃs served up McDCouture at Funkshion Fashion Week Miami Beach. One of 20 looks created from McDonaldÃs packaging and paper goods by Miami International University of Art fashion students during Funkshion Fashion Week Miami Beach at The Setai Hotel on November 5, 2015 in Miami Beach, Florida. (Photo by Alexander Tamargo/Getty Images for McDonald's)
MIAMI BEACH, FL - NOVEMBER 5: McDCouture Fashion show opened with fashion student Sebastian Cubidesà one-of-a-kind design created from 50 to go bags, seven Quarter Pounder with Cheese boxes, seven Chicken McNugget boxes, 20 fry boxes. His was one of 20 looks created from McDonaldÃs packaging and paper goods by Miami International University of Art fashion students during Funkshion Fashion Week Miami Beach at The Setai Hotel on November 5, 2015 in Miami Beach, Florida. (Photo by Alexander Tamargo/Getty Images for McDonald's)
MIAMI BEACH, FL - NOVEMBER 5: McDonaldÃs left the audience hungry for more McDCouture at Funkshion Fashion Week Miami Beach. One of 20 one-of-a-kind designs created from McDonaldÃs packaging and paper goods by Miami International University of Art fashion students during Funkshion Fashion Week Miami Beach at The Setai Hotel on November 5, 2015 in Miami Beach, Florida. (Photo by Alexander Tamargo/Getty Images for McDonald's)
MIAMI BEACH, FL - NOVEMBER 5: McDonaldÃs left the audience hungry for more McDCouture at Funkshion Fashion Week Miami Beach. One of 20 one-of-a-kind designs created from McDonaldÃs packaging and paper goods by Miami International University of Art fashion students during Funkshion Fashion Week Miami Beach at The Setai Hotel on November 5, 2015 in Miami Beach, Florida. (Photo by Alexander Tamargo/Getty Images for McDonald's)
MIAMI BEACH, FL - NOVEMBER 5: McDonaldÃs left the audience hungry for more McDCouture at Funkshion Fashion Week Miami Beach. One of 20 one-of-a-kind designs created from McDonaldÃs packaging and paper goods by Miami International University of Art fashion students during Funkshion Fashion Week Miami Beach at The Setai Hotel on November 5, 2015 in Miami Beach, Florida. (Photo by Alexander Tamargo/Getty Images for McDonald's)
MIAMI BEACH, FL - NOVEMBER 5: McDonaldÃs left the audience hungry for more McDCouture at Funkshion Fashion Week Miami Beach. One of 20 one-of-a-kind designs created from McDonaldÃs packaging and paper goods by Miami International University of Art fashion students during Funkshion Fashion Week Miami Beach at The Setai Hotel on November 5, 2015 in Miami Beach, Florida. (Photo by Alexander Tamargo/Getty Images for McDonald's)
MIAMI BEACH, FL - NOVEMBER 5: McDonaldÃs left the audience hungry for more McDCouture at Funkshion Fashion Week Miami Beach. One of 20 one-of-a-kind designs created from McDonaldÃs packaging and paper goods by Miami International University of Art fashion students during Funkshion Fashion Week Miami Beach at The Setai Hotel on November 5, 2015 in Miami Beach, Florida. (Photo by Alexander Tamargo/Getty Images for McDonald's)
MIAMI BEACH, FL - NOVEMBER 5: Keeping with McDonaldÃs gold standard, Kami LinÃs McDCouture evening gown, made from 30 fry boxes, 400 McChicken Sandwich wrappers and 500 Ãcreated for youà wrappers left the audience wanting more at the McDCouture Fashion Show during Funkshion Fashion Week Miami Beach at The Setai Hotel on November 5, 2015 in Miami Beach, Florida. (Photo by Alexander Tamargo/Getty Images for McDonald's)
MIAMI BEACH, FL - NOVEMBER 5: Designed for any time of the day by Miami international University of Art and Design Fashion student Stephanie Castanon, this all day breakfast McDCouture was created with 20 McCafe Cups, 30 hash browns, 150 Egg McMuffin wrappers, 200 Burrito wrappers, 20 all day breakfast coupons and one breakfast menu clock during Funkshion Fashion Week Miami Beach at The Setai Hotel on November 5, 2015 in Miami Beach, Florida. (Photo by Alexander Tamargo/Getty Images for McDonald's)
MIAMI BEACH, FL - NOVEMBER 5: McDonaldÃs served up McDCouture at Funkshion Fashion Week Miami Beach. One of 20 looks created from McDonaldÃs packaging and paper goods by Miami International University of Art fashion students during Funkshion Fashion Week Miami Beach at The Setai Hotel on November 5, 2015 in Miami Beach, Florida. (Photo by Alexander Tamargo/Getty Images for McDonald's)
MIAMI BEACH, FL - NOVEMBER 5: McDonaldÃs served up McDCouture at Funkshion Fashion Week Miami Beach. One of 20 looks created from McDonaldÃs packaging and paper goods by Miami International University of Art fashion students during Funkshion Fashion Week Miami Beach at The Setai Hotel on November 5, 2015 in Miami Beach, Florida. (Photo by Alexander Tamargo/Getty Images for McDonald's)
MIAMI BEACH, FL - NOVEMBER 5: McDonaldÃs served up McDCouture at Funkshion Fashion Week Miami Beach. One of 20 looks created from McDonaldÃs packaging and paper goods by Miami International University of Art fashion students during Funkshion Fashion Week Miami Beach at The Setai Hotel on November 5, 2015 in Miami Beach, Florida. (Photo by Alexander Tamargo/Getty Images for McDonald's)
MIAMI BEACH, FL - NOVEMBER 5: McDCouture Fashion show opened with fashion student Sebastian Cubidesà one-of-a-kind design created from 50 to go bags, seven Quarter Pounder with Cheese boxes, seven Chicken McNugget boxes, 20 fry boxes. His was one of 20 looks created from McDonaldÃs packaging and paper goods by Miami International University of Art fashion students during Funkshion Fashion Week Miami Beach at The Setai Hotel on November 5, 2015 in Miami Beach, Florida. (Photo by Alexander Tamargo/Getty Images for McDonald's)
MIAMI BEACH, FL - NOVEMBER 5: McDonaldÃs served up McDCouture at Funkshion Fashion Week Miami Beach. One of 20 looks created from McDonaldÃs packaging and paper goods by Miami International University of Art fashion students during Funkshion Fashion Week Miami Beach at The Setai Hotel on November 5, 2015 in Miami Beach, Florida. (Photo by Alexander Tamargo/Getty Images for McDonald's)
MIAMI BEACH, FL - NOVEMBER 5: McDonaldÃs served up McDCouture at Funkshion Fashion Week Miami Beach. One of 20 looks created from McDonaldÃs packaging and paper goods by Miami International University of Art fashion students during Funkshion Fashion Week Miami Beach at The Setai Hotel on November 5, 2015 in Miami Beach, Florida. (Photo by Alexander Tamargo/Getty Images for McDonald's)
MIAMI BEACH, FL - NOVEMBER 5: McDonaldÃs served up McDCouture at Funkshion Fashion Week Miami Beach. One of 20 looks created from McDonaldÃs packaging and paper goods by Miami International University of Art fashion students during Funkshion Fashion Week Miami Beach at The Setai Hotel on November 5, 2015 in Miami Beach, Florida. (Photo by Alexander Tamargo/Getty Images for McDonald's)
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The boards will show moving images of McDonald's food to better engage customers and bring their attention to certain products.

Andres said customers ended up spending more on every transaction in restaurants where the new menu boards were tested in Canada.

In addition to the weather, the menu boards will also track the time of day to promote breakfast products in the morning, then switch over to lunch, dinner, and snack items at the appropriate times.

The menu boards will be installed at all US restaurants by the end of next year.

Andres also provided an update on the company's all-day breakfast launch, saying more than 15% of purchases outside of the morning time now include breakfast items.

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