Terrifying moment 'HM x Balmain' collaboration shoppers almost destroy an H&M store

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Balmain Launch Causes Chaos At H&M Stores

There's no denying this is probably the most anticipated collaboration in H&M history -- celeb-loved designer Olivier Rousteing's Balmain for H&M was bound to fly off the shelves like lightning, but you might not believe how crazy the moment was!

It sold out completely within 3 hours online, and shoppers entering the physical stores across the world created chaos in their wake (to say the least). It's difficult enough to shop online -- where sites stall, things slip out from under your digital fingertips and your particular size could be gone in a blink -- but imagine the physical and emotional damage (okay, kidding) that awaits you in the store. Elbow to the face, anyone?

Watch the clip below to see one scary store stampede, and take pity right now on the H&M retail staff and security guards who was forced to chaperone the madness.



It was an impressive collection, so we're not that surprised this was the reaction. Olivier Rousteing has a following that loves him for good reason, and so you see the result. Click through to see the collection on the runway, below!

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Balmain x HM fashion show
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Terrifying moment 'HM x Balmain' collaboration shoppers almost destroy an H&M store
NEW YORK, NY - OCTOBER 20: Kendall Jenner models the first look wearing BALMAIN X H&M collection during the launch event at 23 Wall Street on October 20, 2015 in New York City. (Photo by Etienne Tordoir/WireImage)
NEW YORK, NY - OCTOBER 20: Model Gigi Hadid walks the runway wearing BALMAIN X H&M collection during the launch event at 23 Wall Street on October 20, 2015 in New York City. (Photo by Etienne Tordoir/WireImage)
NEW YORK, NY - OCTOBER 20: A model walks the runway wearing BALMAIN X H&M collection during the launch event at 23 Wall Street on October 20, 2015 in New York City. (Photo by Etienne Tordoir/WireImage)
NEW YORK, NY - OCTOBER 20: A model walks the runway wearing BALMAIN X H&M collection during the launch event at 23 Wall Street on October 20, 2015 in New York City. (Photo by Etienne Tordoir/WireImage)
NEW YORK, NY - OCTOBER 20: A model walks the runway wearing BALMAIN X H&M collection during the launch event at 23 Wall Street on October 20, 2015 in New York City. (Photo by Etienne Tordoir/WireImage)
NEW YORK, NY - OCTOBER 20: A model walks the runway wearing BALMAIN X H&M collection during the launch event at 23 Wall Street on October 20, 2015 in New York City. (Photo by Etienne Tordoir/WireImage)
NEW YORK, NY - OCTOBER 20: The creative director of Balmain, Olivier Rousteing greets the audience after the BALMAIN X H&M collection during the launch event at 23 Wall Street on October 20, 2015 in New York City. (Photo by Etienne Tordoir/WireImage)
NEW YORK, NY - OCTOBER 20: A model walks the runway wearing BALMAIN X H&M collection during the launch event at 23 Wall Street on October 20, 2015 in New York City. (Photo by Etienne Tordoir/WireImage)
NEW YORK, NY - OCTOBER 20: A model walks the runway wearing BALMAIN X H&M collection during the launch event at 23 Wall Street on October 20, 2015 in New York City. (Photo by Etienne Tordoir/WireImage)
NEW YORK, NY - OCTOBER 20: A model walks the runway wearing BALMAIN X H&M collection during the launch event at 23 Wall Street on October 20, 2015 in New York City. (Photo by Etienne Tordoir/WireImage)
NEW YORK, NY - OCTOBER 20: Model Alessandra Ambrosio walks the runway wearing BALMAIN X H&M collection during the launch event at 23 Wall Street on October 20, 2015 in New York City. (Photo by Etienne Tordoir/WireImage)
NEW YORK, NY - OCTOBER 20: A model walks the runway wearing BALMAIN X H&M collection during the launch event at 23 Wall Street on October 20, 2015 in New York City. (Photo by Etienne Tordoir/WireImage)
NEW YORK, NY - OCTOBER 20: A model walks the runway wearing BALMAIN X H&M collection during the launch event at 23 Wall Street on October 20, 2015 in New York City. (Photo by Etienne Tordoir/WireImage)
NEW YORK, NY - OCTOBER 20: A model walks the runway wearing BALMAIN X H&M collection during the launch event at 23 Wall Street on October 20, 2015 in New York City. (Photo by Etienne Tordoir/WireImage)
NEW YORK, NY - OCTOBER 20: Model Katrin Thormann walks the runway wearing BALMAIN X H&M collection during the launch event at 23 Wall Street on October 20, 2015 in New York City. (Photo by Etienne Tordoir/WireImage)
NEW YORK, NY - OCTOBER 20: A model walks the runway wearing BALMAIN X H&M collection during the launch event at 23 Wall Street on October 20, 2015 in New York City. (Photo by Etienne Tordoir/WireImage)
NEW YORK, NY - OCTOBER 20: A model walks the runway wearing BALMAIN X H&M collection during the launch event at 23 Wall Street on October 20, 2015 in New York City. (Photo by Etienne Tordoir/WireImage)
NEW YORK, NY - OCTOBER 20: A model walks the runway wearing BALMAIN X H&M collection during the launch event at 23 Wall Street on October 20, 2015 in New York City. (Photo by Etienne Tordoir/WireImage)
NEW YORK, NY - OCTOBER 20: A model walks the runway wearing BALMAIN X H&M collection during the launch event at 23 Wall Street on October 20, 2015 in New York City. (Photo by Etienne Tordoir/WireImage)
NEW YORK, NY - OCTOBER 20: A model walks the runway wearing BALMAIN X H&M collection during the launch event at 23 Wall Street on October 20, 2015 in New York City. (Photo by Etienne Tordoir/WireImage)
NEW YORK, NY - OCTOBER 20: Model Joan Smalls walks the runway wearing BALMAIN X H&M collection during the launch event at 23 Wall Street on October 20, 2015 in New York City. (Photo by Etienne Tordoir/WireImage)
NEW YORK, NY - OCTOBER 20: Model Karlie Kloss walks the runway wearing BALMAIN X H&M collection during the launch event at 23 Wall Street on October 20, 2015 in New York City. (Photo by Etienne Tordoir/WireImage)
NEW YORK, NY - OCTOBER 20: A model walks the runway wearing BALMAIN X H&M collection during the launch event at 23 Wall Street on October 20, 2015 in New York City. (Photo by Etienne Tordoir/WireImage)
NEW YORK, NY - OCTOBER 20: A model walks the runway wearing BALMAIN X H&M collection during the launch event at 23 Wall Street on October 20, 2015 in New York City. (Photo by Etienne Tordoir/WireImage)
NEW YORK, NY - OCTOBER 20: Model Katrin Thormann walks the runway wearing BALMAIN X H&M collection during the launch event at 23 Wall Street on October 20, 2015 in New York City. (Photo by Etienne Tordoir/WireImage)
NEW YORK, NY - OCTOBER 20: A model walks the runway wearing BALMAIN X H&M collection during the launch event at 23 Wall Street on October 20, 2015 in New York City. (Photo by Etienne Tordoir/WireImage)
NEW YORK, NY - OCTOBER 20: Model Constance Jablonski walks the runway wearing BALMAIN X H&M collection during the launch event at 23 Wall Street on October 20, 2015 in New York City. (Photo by Etienne Tordoir/WireImage)
NEW YORK, NY - OCTOBER 20: A model walks the runway wearing BALMAIN X H&M collection during the launch event at 23 Wall Street on October 20, 2015 in New York City. (Photo by Etienne Tordoir/WireImage)
NEW YORK, NY - OCTOBER 20: A model walks the runway wearing BALMAIN X H&M collection during the launch event at 23 Wall Street on October 20, 2015 in New York City. (Photo by Etienne Tordoir/WireImage)
NEW YORK, NY - OCTOBER 20: Model Gigi Hadid walks the runway wearing BALMAIN X H&M collection during the launch event at 23 Wall Street on October 20, 2015 in New York City. (Photo by Etienne Tordoir/WireImage)
NEW YORK, NY - OCTOBER 20: A model walks the runway wearing BALMAIN X H&M collection during the launch event at 23 Wall Street on October 20, 2015 in New York City. (Photo by Etienne Tordoir/WireImage)
NEW YORK, NY - OCTOBER 20: A model walks the runway wearing BALMAIN X H&M collection during the launch event at 23 Wall Street on October 20, 2015 in New York City. (Photo by Etienne Tordoir/WireImage)
NEW YORK, NY - OCTOBER 20: A model walks the runway wearing BALMAIN X H&M collection during the launch event at 23 Wall Street on October 20, 2015 in New York City. (Photo by Etienne Tordoir/WireImage)
NEW YORK, NY - OCTOBER 20: A model walks the runway wearing BALMAIN X H&M collection during the launch event at 23 Wall Street on October 20, 2015 in New York City. (Photo by Etienne Tordoir/WireImage)
NEW YORK, NY - OCTOBER 20: A model walks the runway wearing BALMAIN X H&M collection during the launch event at 23 Wall Street on October 20, 2015 in New York City. (Photo by Etienne Tordoir/WireImage)
NEW YORK, NY - OCTOBER 20: Model Bellai Hadid walks the runway wearing BALMAIN X H&M collection during the launch event at 23 Wall Street on October 20, 2015 in New York City. (Photo by Etienne Tordoir/WireImage)
NEW YORK, NY - OCTOBER 20: A model walks the runway wearing BALMAIN X H&M collection during the launch event at 23 Wall Street on October 20, 2015 in New York City. (Photo by Etienne Tordoir/WireImage)
NEW YORK, NY - OCTOBER 20: A model walks the runway wearing BALMAIN X H&M collection during the launch event at 23 Wall Street on October 20, 2015 in New York City. (Photo by Etienne Tordoir/WireImage)
NEW YORK, NY - OCTOBER 20: Model Constance Jablonski walks the runway wearing BALMAIN X H&M collection during the launch event at 23 Wall Street on October 20, 2015 in New York City. (Photo by Etienne Tordoir/WireImage)
NEW YORK, NY - OCTOBER 20: Model Kendall Jenner walks the runway wearing BALMAIN X H&M collection during the launch event at 23 Wall Street on October 20, 2015 in New York City. (Photo by Etienne Tordoir/WireImage)
NEW YORK, NY - OCTOBER 20: A model walks the runway wearing BALMAIN X H&M collection during the launch event at 23 Wall Street on October 20, 2015 in New York City. (Photo by Etienne Tordoir/WireImage)
NEW YORK, NY - OCTOBER 20: A model walks the runway wearing BALMAIN X H&M collection during the launch event at 23 Wall Street on October 20, 2015 in New York City. (Photo by Etienne Tordoir/WireImage)
NEW YORK, NY - OCTOBER 20: Model Joan Smalls walks the runway wearing BALMAIN X H&M collection during the launch event at 23 Wall Street on October 20, 2015 in New York City. (Photo by Etienne Tordoir/WireImage)
NEW YORK, NY - OCTOBER 20: Model Devon Windsor walks the runway wearing BALMAIN X H&M collection during the launch event at 23 Wall Street on October 20, 2015 in New York City. (Photo by Etienne Tordoir/WireImage)
NEW YORK, NY - OCTOBER 20: A model walks the runway wearing BALMAIN X H&M collection during the launch event at 23 Wall Street on October 20, 2015 in New York City. (Photo by Etienne Tordoir/WireImage)
NEW YORK, NY - OCTOBER 20: Model Alessandra Ambrosio walks the runway wearing BALMAIN X H&M collection during the launch event at 23 Wall Street on October 20, 2015 in New York City. (Photo by Etienne Tordoir/WireImage)
NEW YORK, NY - OCTOBER 20: A model walks the runway wearing BALMAIN X H&M collection during the launch event at 23 Wall Street on October 20, 2015 in New York City. (Photo by Etienne Tordoir/WireImage)
NEW YORK, NY - OCTOBER 20: A model walks the runway wearing BALMAIN X H&M collection during the launch event at 23 Wall Street on October 20, 2015 in New York City. (Photo by Etienne Tordoir/WireImage)
NEW YORK, NY - OCTOBER 20: A model walks the runway wearing BALMAIN X H&M collection during the launch event at 23 Wall Street on October 20, 2015 in New York City. (Photo by Etienne Tordoir/WireImage)
NEW YORK, NY - OCTOBER 20: A model walks the runway wearing BALMAIN X H&M collection during the launch event at 23 Wall Street on October 20, 2015 in New York City. (Photo by Etienne Tordoir/WireImage)
NEW YORK, NY - OCTOBER 20: A model walks the runway wearing BALMAIN X H&M collection during the launch event at 23 Wall Street on October 20, 2015 in New York City. (Photo by Etienne Tordoir/WireImage)
NEW YORK, NY - OCTOBER 20: A model walks the runway wearing BALMAIN X H&M collection during the launch event at 23 Wall Street on October 20, 2015 in New York City. (Photo by Etienne Tordoir/WireImage)
NEW YORK, NY - OCTOBER 20: Model Karlie Kloss walks the runway wearing BALMAIN X H&M collection during the launch event at 23 Wall Street on October 20, 2015 in New York City. (Photo by Etienne Tordoir/WireImage)
NEW YORK, NY - OCTOBER 20: Model Jourdan Dunn walks the runway wearing BALMAIN X H&M collection during the launch event at 23 Wall Street on October 20, 2015 in New York City. (Photo by Etienne Tordoir/WireImage)
NEW YORK, NY - OCTOBER 20: A model walks the runway wearing BALMAIN X H&M collection during the launch event at 23 Wall Street on October 20, 2015 in New York City. (Photo by Etienne Tordoir/WireImage)
NEW YORK, NY - OCTOBER 20: Model Constance Jablonski walks the runway wearing BALMAIN X H&M collection during the launch event at 23 Wall Street on October 20, 2015 in New York City. (Photo by Etienne Tordoir/WireImage)
NEW YORK, NY - OCTOBER 20: Model Bellai Hadid walks the runway wearing BALMAIN X H&M collection during the launch event at 23 Wall Street on October 20, 2015 in New York City. (Photo by Etienne Tordoir/WireImage)
NEW YORK, NY - OCTOBER 20: A model walks the runway wearing BALMAIN X H&M collection during the launch event at 23 Wall Street on October 20, 2015 in New York City. (Photo by Etienne Tordoir/WireImage)
NEW YORK, NY - OCTOBER 20: A model walks the runway wearing BALMAIN X H&M collection during the launch event at 23 Wall Street on October 20, 2015 in New York City. (Photo by Etienne Tordoir/WireImage)
NEW YORK, NY - OCTOBER 20: A model walks the runway wearing BALMAIN X H&M collection during the launch event at 23 Wall Street on October 20, 2015 in New York City. (Photo by Etienne Tordoir/WireImage)
NEW YORK, NY - OCTOBER 20: A model walks the runway wearing BALMAIN X H&M collection during the launch event at 23 Wall Street on October 20, 2015 in New York City. (Photo by Etienne Tordoir/WireImage)
NEW YORK, NY - OCTOBER 20: A model walks the runway wearing BALMAIN X H&M collection during the launch event at 23 Wall Street on October 20, 2015 in New York City. (Photo by Etienne Tordoir/WireImage)
NEW YORK, NY - OCTOBER 20: A model walks the runway wearing BALMAIN X H&M collection during the launch event at 23 Wall Street on October 20, 2015 in New York City. (Photo by Etienne Tordoir/WireImage)
NEW YORK, NY - OCTOBER 20: Model Toni Garrn walks the runway wearing BALMAIN X H&M collection during the launch event at 23 Wall Street on October 20, 2015 in New York City. (Photo by Etienne Tordoir/WireImage)
NEW YORK, NY - OCTOBER 20: A model walks the runway wearing BALMAIN X H&M collection during the launch event at 23 Wall Street on October 20, 2015 in New York City. (Photo by Etienne Tordoir/WireImage)
NEW YORK, NY - OCTOBER 20: Model Daphne Groeneveld walks the runway wearing BALMAIN X H&M collection during the launch event at 23 Wall Street on October 20, 2015 in New York City. (Photo by Etienne Tordoir/WireImage)
NEW YORK, NY - OCTOBER 20: A model walks the runway wearing BALMAIN X H&M collection during the launch event at 23 Wall Street on October 20, 2015 in New York City. (Photo by Etienne Tordoir/WireImage)
NEW YORK, NY - OCTOBER 20: Model Grace Mahary walks the runway wearing BALMAIN X H&M collection during the launch event at 23 Wall Street on October 20, 2015 in New York City. (Photo by Etienne Tordoir/WireImage)
NEW YORK, NY - OCTOBER 20: Model Jessica Stam walks the runway wearing BALMAIN X H&M collection during the launch event at 23 Wall Street on October 20, 2015 in New York City. (Photo by Etienne Tordoir/WireImage)
NEW YORK, NY - OCTOBER 20: Model Jourdan Dunn walks the runway wearing BALMAIN X H&M collection during the launch event at 23 Wall Street on October 20, 2015 in New York City. (Photo by Etienne Tordoir/WireImage)
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