People are freaking out about pop-up decaf coffee store

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People Are Freaking Out About This Pop-Up Decaf Coffee Store

Coffee! It's one of our favorite drinks, and we generally rely on it to wake us up.

Well, coffee company Swiss Water takes the jolt out of java without the chemicals typically used in the process. For one week, it will offer samples of its decaf coffee in a pop-up shop in New York to try to convince people that coffee without caffeine can still taste good.

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Through Nov. 8, the company will let you taste coffee without the wakeup call during its event called "Art of Coffee Without Caffeine."

"Some [are] wondering if the company's next concept is an alcohol-free wine bar," ABC anchor Amy Robach joked.

Dining and drinking website Eater called the decaf shop a "sign of the cultural apocalypse."

The company says it uses a natural process that "removes caffeine from coffee beans until they are 99.9 percent caffeine free."

A spokesperson told The Washington Post that Swiss Water isn't against caffeine:

"Swiss Water isn't trying to get anyone to stop drinking caffeine. ... We are trying to show people who don't drink caffeine that they can still enjoy a great tasting cup of coffee, without chemicals."

The chemical-free part is the big sell. There are several ways to decaffeinate coffee, but most of them involve using some sort of chemical, like methylene chloride, to do so.

Swiss Water does it using a process involving only water, temperature and time.

If you're really jonesing for the caffeine, there's likely a Starbucks or Dunkin' Donuts around the corner.

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People are freaking out about pop-up decaf coffee store

What's an espresso?

Like a concentrated coffee shot (and the drink of choice throughout Europe), an espresso is "seven grams of specifically roasted coffee, extracted by an espresso machine for approximately 24 seconds," says Tal Inbar, owner of NYC's Macchiato Espresso Bar. Want to drink it the insider way? Don't order it to go. Italians drink their espresso while standing at the café.

What's a macchiato?

A macchiato is "the same as espresso but 'stained' with a little bit of foam—the word macchiato comes from the Italian word that means to stain," says Inbar.

What's a cortado?

"Cortado means cut (it comes from the Spanish word cortar). It's an espresso 'cut' with approximately the same amount of steamed milk." If you find an espresso or macchiato a little too strong, you'll love this option.

What's a cappuccino?

Three equal parts: a third espresso, a third milk, a third froth. "If frothed correctly (and if the texture is correct), this is not supposed to be so distinct and broken apart but rather a smooth, silky texture blending each of the elements," Inbar says.

What's a dry cappuccino?

Don't like too much milk in your coffee? Try ordering your cappuccino 'dry.' "This is usually very little warm milk and more foam or froth," says Inbar.

What's a red eye?

If a regular coffee is no longer perking you up the same way, try a red eye for an extra jolt: "It's drip coffee with a shot of espresso."

What's a caffe latte?

For those who like more watered-down, less-intense coffee drinks, a latte is "the opposite of a cappuccino," says Inbar. "It consists of espresso with a lot of warm milk and a little bit of froth."


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