Bush's new campaign revamp has little impact on social media

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Republican presidential candidate Jeb Bush's attempt to revive a campaign hit in recent weeks by falling opinion poll numbers and drooping fundraising did little to improve sentiment toward him on social media, signaling even more hardship for the struggling candidate.

Hashtags such as "JebCanFixIt" started actively trending on social media on Monday shortly after the former Florida governor launched a "Jeb Can Fix It Tour" and released an e-book that revealed a more personal side of him.

SEE MORE: Jeb 2.0: Bush relaunches campaign with e-book, tour

But the reaction was more negative than positive, according to data from Thomson Reuters.

The Thomson Reuters social media sentiment analysis tool, which tracks positive tweets versus negative tweets on certain topics showed negative mentions outnumbered positive ones on Bush by a ratio of 1.2 to 1 by noon EST (1700 GMT) on Monday.

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Bush's new campaign revamp has little impact on social media
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Former Florida Gov. Jeb Bush speaks to the U.S. Cuba Democracy PAC's 11th Annual Luncheon in Coral Gables, Fla., Tuesday, Dec. 2, 2014. The presidential contest that's starting to take shape is exposing divisions among likely Republican candidates on the nation's role in global affairs. Among those outlining foreign policy this week: Bush, Rand Paul, Ted Cruz and Bobby Jindal, as well as the party's 2008 presidential nominee, Sen. John McCain. (AP Photo/J Pat Carter)
WOODBURY, NEW YORK - FEBRUARY 24: Former Florida Gov. Jeb Bush speaks during a Long Island Association luncheon with LIA President and CEO Kevin S. Law at the Crest Hollow Country Club on February 24, 2014 in Woodbury, New York. Bush is widely seen as a possible presidential contender in 2016. (Photo by Andy Jacobsohn/Getty Images)
Former Florida Gov. Jeb Bush speaks at the Manhattan Institute for Policy Research Alexander Hamilton Award Dinner, Monday, May 12, 2014, in New York. Bush and Rep. Paul Ryan, R-Wis., courted some of Wall Street’s most powerful political donors Monday night, competing for attention from tuxedoed hedge fund executives gathered in midtown Manhattan as the early jockeying in the 2016 presidential contest quietly continues. (AP Photo/John Minchillo)
Former Florida Gov. Jeb Bush, left, gestures during at an education forum in Nashville, Tenn., on Wednesday, March 19, 2014 with U.S. Sen. Lamar Alexander, R-Tennr. Bush urged politicians to make the case to their constituents in favor of Common Core education standards. (AP Photos/Erik Schelzig)
FILE - This March 19, 2014 file photo shows former Florida Gov. Jeb Bush speaking at an education forum in Nashville, Tenn. Battling “the soft bigotry of low expectations” with national education goals was former Republican President George W. Bush’s campaign mantra. But many of his party’s would-be successors are calling for just the opposite of government-set rules, splitting the party over education policy as the GOP class of 2016 presidential hopefuls takes shape. Jeb Bush, who supports a national education policy, and Rand Paul, who abhors the idea, personify the divide. Forty-four states voluntarily participate in standards developed in part by GOP governors. (AP Photos/Erik Schelzig, File)
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Bush has been subject to criticism on social media in recent weeks, especially after a dismal performance at a Republican presidential debate last week in Colorado. It was an added burden for a candidate once considered the favorite for the nomination to represent the Republican Party in the November 2016 election.

Bush's social media sentiment score started off in May at negative 7.1 on average but improved to negative 6.2 in June and negative 4.9 in July. His score dropped to negative 10.9 in August but recovered to negative 8.7 in September before falling again to negative 10.8 in October, according to Thomson Reuters data. For graphics, see link.reuters.com/tub95w.

SEE MORE: Republican Bush says rival Rubio has 'given up'

Among responses on Twitter, American actor and comedian Steve Crowder, whose Twitter handle is "@scrowder," wrote: "'Jeb Can Fix It' - said no one other than Jeb Bush."

But Marc C Johnson (@TheJohnsonPost) tweeted, "While everyone is writing his obit, I'm not so sure that Jeb! is toast."

Billionaire and former reality TV star Donald Trump, long the party front-runner, also took to Twitter to express his opinion on Bush's campaign reboot on Monday.

SEE MORE: Jeb Bush breaks rule number one of the Internet and becomes viral sensation

Tweeted Trump: "Jeb's new slogan - 'Jeb can fix it.' I never thought of Jeb as a crook! Stupid message, the word 'fix' is not a good one to use in politics!"

(Additional reporting by Melissa Fares; Data compiled by Connie Yee, Thomson Reuters F&R; Editing by Jonathan Oatis)

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