The brilliant reason REI will be closed on Black Friday

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REI Sends Customers Outdoors For Black Friday

Outdoor gear and sporting goods retailer REI is "opting out" of Black Friday this year.

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REI's CEO, Jerry Stritzke, is truly sticking to their brand by paying employees to enjoy the outdoors on Nov. 27, and skip the madness of Black Friday.

In an email to all REI employees, Stritzke says: "While the rest of the world is fighting it out in the aisles, we hope to see you in the great outdoors."

This move is part of REI's campaign to encourage people to forgo shopping to spend time outside instead. REI asks the Twitterverse to share what they're doing on Black Friday, using #OptOutside.

Watch REI's #OptOutside video here, shot in the great outdoors:

Speaking of the outside world, check out some of our favorite aerial shots from around the world:

Beautiful Aerial Photography
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The brilliant reason REI will be closed on Black Friday
In this aerial view picture, boats compete after the start of the 47th 155km two-day Blue Ribbon yachting race around the Lake Balaton in Balatonfured, 124 kms southwest of Budapest, Hungary, Thursday, July 2, 2015. This year, 600 sailboats participate in the round-the-lake yachting race. (Aron Szanto/MTI via AP)
In this aerial view visitors enjoy the sun at Lake Wannsee public pool in Berlin Saturday July 4, 2015. From Spain to Poland, temperatures have climbed as a mass of hot air from Africa has pushed northward. Some cities have seen temperatures near or beyond 40 degrees Celsius (104 Fahrenheit), and they are expected to stay high through the weekend. ( Ralf Hirschberger/dpa via AP)
Participants perform yoga at an event to celebrate the International Yoga Day, pictured from the first floor of the Eiffel Tower in Paris, France, Sunday, June 21, 2015. Yoga enthusiasts bent and twisted their bodies in complex postures across India and much of the world on Sunday to mark the first International Yoga Day. (AP Photo/Kamil Zihnioglu)
This Monday, May 25, 2015, aerial photo shows an illuminated cityscape of Chicago at night. (AP Photo/Kiichiro Sato)
In this, Tuesday, May 19, 2015 aerial photo, Fort Jefferson on Garden Key is shown in Dry Tortugas National Park, Fla. (AP Photo/Wilfredo Lee)
This Thursday, May 21, 2015 photo shows an aerial view from a military helicopter shows a switchback road carved into the mountainous terrain near Surcubamba, Peru. The Joint Command of the Peruvian Armed Forces organized a humanitarian mission to Surcubamba, where health care was provided to families from nearby villages in this region called VRAEM, that is the acronym for Valley of the Apurimac, Ene and Mantaro rivers, where sixty percent of Peru’s cocaine originates. (AP Photo/Rodrigo Abd)
This April 18, 2015 aerial photo shows the Nanay River winding through Peru's Amazon jungle near Iquitos. More than three dozen mammals rescued from Peruvian circuses and animal traffickers, including five different species of monkeys, have a new home in the Animal Defenders International's jungle sanctuary, located along the Nanay. (AP Photo/Rodrigo Abd)
An aerial view as a high tide submerges a narrow causeway leading to the Mont Saint-Michel, on France's northern coast, Saturday, March 21, 2015. A supertide has turned France's famed Mont Saint-Michel into an island and then retreated out of sight, delighting thousands of visitors who came to see the rare phenomenon. The so-called '€œtide of the century' actually happens every 18 years (AP Photo) 
The Brooklyn and Manhattan Bridges are surrounded by ice in New York, Tuesday, Feb. 24, 2015. (AP Photo/Seth Wenig)
The Statue of Liberty is seen in New York, Tuesday, Feb. 24, 2015. (AP Photo/Seth Wenig)
Naghlo dam is seen in Kabul province, 79 kilometers (49 miles) northeast of the capital, Kabul, Afghanistan, Thursday, June 5, 2014. (AP Photo/Massoud Hossaini)
An aerial view of the 50th Paris Air Show at Le Bourget airport, north of Paris, Wednesday, June 19, 2013. (AP Photo/Francois Mori)
A hot-air balloon flies over fields on the outskirts of Minsk on July 18, 2015, during the Second International Aeronautics Championship. About 70 pilots from Belarus, Ukraine, Russia, Latvia, Lithuania, Poland, Moldova and New Zealand take part in the championship. (Photo credit: SERGEI GAPON/AFP/Getty Images)
The pack rides during the 183 km fifteenth stage of the 102nd edition of the Tour de France cycling race on July 19, 2015, between Mende and Valence, southern France. (Photo credit: JEFF PACHOUD/AFP/Getty Images)
Aerial view taken on May 9, 2015 shows railtracks at the Maschen marshalling yard in Seevetal, northwestern Germany. German train drivers on May 10, 2015 ended a week-long walkout, the longest in the history of rail operator Deutsche Bahn, with a promise to give strike-weary passengers 'a break' for a while.  (Photo credit: CHRISTIAN CHARISIUS/AFP/Getty Images)
Aerial view of sailing boats that lay in the water of Lake Starnberg which water is covered with pollen near Starnberg, southern Germany, on May 8, 2015.  (Photo credit: PETER KNEFFEL/AFP/Getty Images)
People play in the water overflowing from a defunct but still watery reservoir called the Wawa dam in Montalban in Manila on March 22, 2015. The Philippines observes World Water day on March 22, a global event that focuses on finding access to clean and safe water. (Photo credit: NOEL CELIS/AFP/Getty Images)
AUCKLAND, NEW ZEALAND - MARCH 18: In this handout image provided by the Volvo Ocean Race, Start of Leg 5 from Auckland to Itajai on March 18, 2015 in Auckland, New Zealand. The Volvo Ocean Race 2014-15 is the 12th running of this ocean marathon. Starting from Alicante in Spain on October 04, 2014, the route, spanning some 39,379 nautical miles, visits 11 ports in eleven countries (Spain, South Africa, United Arab Emirates, China, New Zealand, Brazil, United States, Portugal, France, The Netherlands and Sweden) over nine months. The Volvo Ocean Race is the world's premier ocean yacht race for professional racing crews. (Photo by Ainhoa Sanchez/Volvo Ocean Race via Getty Images)
A flock of birds take flight from a pier as seen in this aerial photograph over Washington, DC, January 15, 2015.  (Photo credit: SAUL LOEB/AFP/Getty Images)
Riders compete during 2015 Dakar Rally stage 8 between Uyuni, Bolivia and Iquique, Chile, on January 12, 2015. The Uyuni salt flat is the largest in the world, located in Bolivia near the crest of the Andes, some 3,650 metres above sea level. (Photo credit: FRANCK FIFE/AFP/Getty Images)
Aerial view of a fallen tree on an agriculture field in Sao Paulo state, Brazil on December 17, 2014. (Photo credit: Miguel Schincariol/AFP/Getty Images)
An aerial view shows sunbathers sitting under colorful umbrellas on the beach in Scheveningen, the Netherlands, on July 1, 2015, on a warm summer day. A blistering heatwave sweeping through Europe on July 1 brought blackouts to France and fears of heat stroke for Wimbledon tennis fans.  (Photo credit: ROBIN VAN LONKHUIJSEN/AFP/Getty Images)
An aerial view taken from a plane shows clouds moving through the snow-covered peaks of the Alborz mountains in northern Iran, on October 18, 2014. (Photo credit: YASSER AL-ZAYYAT/AFP/Getty Images)
This aerial photography taken 15 April 2007 shows bulb fields near Lisse. (Photo credit: ED OUDENAARDEN/AFP/Getty Images)

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