Jay Z pretty much just put Tidal's unofficial headquarters in a Barclays Center Theater

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Beyonce & Nicki Minaj "Feelin Myself" Tidal X 1020 Performance

As of today, Tidal will officially have a piece of the Barclays Center named after it. Those are the terms of a landmark new "content deal" Jay Z has struck between his music-streaming service and the sports and concert venue, reportsBillboard. Effective immediately, the theater known as the Cushman & Wakefield Theater for the last three years has been renamed the Tidal Theater, where it will showcase a number of artists curated through Tidal Discovery, some of which took the stage at Tidal X's 1020 benefit concert held at Barclays last week.

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To gauge how successful that show ended up being for both Tidal and Barclays, the company says it raised nearly $1.5 million for charity, while Billboard reports that twice the amount of people streamed the concert than they did this year's Super Bowl — upwards of 3.3 million.

Tidal plans to host at least eight music events per year in the theater, along with "other events." Earlier this year, Jay Z's Roc Nation signed a multi-year deal with the Barclays Center to be the home of a number of his entertainment company's events, including those from Tidal. (Jay Z previously owned a stake in the Barclays Center before selling it in 2013, when he launched a sports agency under Roc Nation.) In other words, Tidal's unofficial headquarters are coming to the Brooklyn boy's favorite borough.

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Jay Z pretty much just put Tidal's unofficial headquarters in a Barclays Center Theater
NEW YORK, NY - MARCH 30: (L-R) Madonna, Deadmau5, Kanye West, and JAY Z onstage at the Tidal launch event #TIDALforALL at Skylight at Moynihan Station on March 30, 2015 in New York City. (Photo by Jamie McCarthy/Getty Images for Roc Nation)
NEW YORK, NY - MARCH 30: (L-R) Deadmau5, Usher, Kanye West, and JAY Z onstage at the Tidal launch event #TIDALforALL at Skylight at Moynihan Station on March 30, 2015 in New York City. (Photo by Jamie McCarthy/Getty Images for Roc Nation)
NEW YORK, NY - MARCH 30: Madonna onstage at the Tidal launch event #TIDALforALL at Skylight at Moynihan Station on March 30, 2015 in New York City. (Photo by Jamie McCarthy/Getty Images for Roc Nation)
NEW YORK, NY - MARCH 30: Jay Z attends the Tidal launch event #TIDALforALL at Skylight at Moynihan Station on March 30, 2015 in New York City. (Photo by Kevin Mazur/Getty Images For Roc Nation)
NEW YORK, NY - MARCH 30: Usher, Rihanna, Nicki Minaj, Madonna, Dead Mouse, Kanye West, Jay Z, Jason Aldean, Jack White, Daft Punk, Beyonce and Win Butler attend the Tidal launch event #TIDALforALL at Skylight at Moynihan Station on March 30, 2015 in New York City. (Photo by Kevin Mazur/Getty Images For Roc Nation)
NEW YORK, NY - MARCH 30: (Exclusive Coverage) Dan Parise, Jay Z and Beyonce attend the Tidal launch event #TIDALforALL at Skylight at Moynihan Station on March 30, 2015 in New York City. (Photo by Kevin Mazur/Getty Images For Roc Nation)
NEW YORK, NY - MARCH 30: (L-R) Rihanna, Nicki Minaj, Madonna, Deadmau5, Kanye West, JAY Z, and J. Cole onstage at the Tidal launch event #TIDALforALL at Skylight at Moynihan Station on March 30, 2015 in New York City. (Photo by Jamie McCarthy/Getty Images for Roc Nation)
NEW YORK, NY - MARCH 30: (L-R) Usher, Rihanna, Nicki Minaj, and Madonna onstage at the Tidal launch event #TIDALforALL at Skylight at Moynihan Station on March 30, 2015 in New York City. (Photo by Jamie McCarthy/Getty Images for Roc Nation)
NEW YORK, NY - MARCH 30: Nicki Minaj and Madonna attend the Tidal launch event #TIDALforALL at Skylight at Moynihan Station on March 30, 2015 in New York City. (Photo by Kevin Mazur/Getty Images For Roc Nation)
NEW YORK, NY - MARCH 30: Rihanna onstage at the Tidal launch event #TIDALforALL at Skylight at Moynihan Station on March 30, 2015 in New York City. (Photo by Jamie McCarthy/Getty Images for Roc Nation)
NEW YORK, NY - MARCH 30: Daft Punk (L) and Beyonce onstage at the Tidal launch event #TIDALforALL at Skylight at Moynihan Station on March 30, 2015 in New York City. (Photo by Jamie McCarthy/Getty Images for Roc Nation)
NEW YORK, NY - MARCH 30: Kanye West (L) and JAY Z onstage at the Tidal launch event #TIDALforALL at Skylight at Moynihan Station on March 30, 2015 in New York City. (Photo by Jamie McCarthy/Getty Images for Roc Nation)
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