Jeb Bush campaign in reboot mode as salaries, staff cut

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Jeb Bush Campaign Slashes Staff Salaries: Sources

Republican Jeb Bush's struggling presidential campaign is cutting salaries across the board and reducing staff in a money-saving effort intended to concentrate resources on early voting states, an internal memo said on Friday.

The memo, obtained by Reuters, said payroll costs were being slashed by 40 percent and staff at the Miami headquarters drastically cut back with some workers offered positions at reduced pay in early voting states like New Hampshire, Iowa, South Carolina and Nevada.

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The move follows a dramatic fall in Republican voters' support for Bush's attempt to secure the 2016 Republican presidential nomination and to become the third member of the famous Bush family to win the White House.

"We are making changes today to ensure Jeb is best positioned to win the nomination and general election," the memo said.

Considered the heavy favorite for the nomination earlier this year, the former Florida governor is running far behind poll leaders Donald Trump and Ben Carson in national polls and in Iowa and New Hampshire, the first two states on the 2016 election calendar.

Bush's heavy policy focus has shown him to be among the more serious candidates in the Republican field, but he has been drowned out by Trump's bombastic rhetoric and lacked the polished communication skills of rivals such as Florida Senator Marco Rubio.

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Jeb Bush campaign in reboot mode as salaries, staff cut
Republican presidential candidate former Florida Gov. Jeb Bush speaks during a town hall meeting at The Music Man Square, Monday, Sept. 21, 2015, in Mason City, Iowa. (AP Photo/Charlie Neibergall)
Republican presidential candidate former Florida Gov. Jeb Bush speaks during a town hall meeting at The Music Man Square, Monday, Sept. 21, 2015, in Mason City, Iowa. (AP Photo/Charlie Neibergall)
GREENVILLE, SC - SEPTEMBER 18: Former Florida Governor and republican presidential candidate Jeb Bush speaks to voters at the Heritage Action Presidential Candidate Forum September 18, 2015 in Greenville, South Carolina. Eleven republican candidates each had twenty five minutes to talk to voters Friday at the Bons Secours Wellness arena in the upstate of South Carolina. (Photo by Sean Rayford/Getty Images)
Republican presidential candidate and former Florida Governor Jeb Bush speaks to a crowd of football fans during a tailgate party before an NCAA college football game between Georgia and South Carolina Saturday, Sept. 19, 2015, in Athens., Ga. (AP Photo/John Bazemore)
FILE - In this Sept. 3, 2015, file photo, Republican presidential candidate former Florida Gov. Jeb Bush speaks to employees at Foss Manufacturing during campaign stop in Hampton. N.H. Bush wanted to run for president as a joyful front-runner, above the fray of the pack. Instead, he heads into the fall campaign as a fighter with a foil: Donald Trump. "I believe that a conservative can win, campaigning with his arms wide open, with joy in his heart, speaking about the hopes and aspirations of the people, being on the side of the people that right now donât see their lives in the future being better than what they have today," Bush said in New Hampshire late last week. (AP Photo/Jim Cole, File)
MIAMI, FL - JUNE 15: Former Florida Governor Jeb Bush waves on stage as he announces his candidacy for the Republican presidential nomination during an event at Miami-Dade College - Kendall Campus on June 15 , 2015 in Miami, Florida. Bush joins a list of Republican candidates to announce their plans on running against the Democrats for the White House. (Photo by Joe Raedle/Getty Images)
Republican presidential candidate, former Florida Gov. Jeb Bush, poses for a selfie with a student during a town hall at La Progresiva Presbyterian School, Tuesday, Sept. 1, 2015, in Miami. (AP Photo/Lynne Sladky)
MIAMI, FL - SEPTEMBER 01: Republican presidential candidate and former Florida Gov. Jeb Bush speaks during a town hall style meeting at La Progresiva Presbyterian School on September 1, 2015 in Miami, Florida. Jeb continues to campaign for the Republican nomination. (Photo by Joe Raedle/Getty Images)
Republican presidential candidate, former Florida Gov. Jeb Bush, right, talks with students in a third grade class as teacher Judy Elder, left, looks on before a town hall at La Progresiva Presbyterian School, Tuesday, Sept. 1, 2015, in Miami. (AP Photo/Lynne Sladky)
Republican presidential candidate, former Florida Gov. Jeb Bush, speaks at the Defending the American Dream summit hosted by Americans for Prosperity, Friday, Aug. 21, 2015, at the Greater Columbus Convention Center in Columbus, Ohio. (AP Photo/Paul Vernon)
Republican presidential candidate, former Florida Gov. Jeb Bush speaks during a town hall meeting on Monday, Aug. 17, 2015, in Columbia, S.C. (AP Photo/Rainier Ehrhardt)
DES MOINES, IA - AUGUST 14: Republican presidential hopeful and former Florida Gov. Jeb Bush (C) talks with members of the media as U.S. Sen. Chuck Grassley (L) (R-IA) and U.S. Sen. Joni Ernst (R) (R-IA) look on during the Iowa State Fair on August 14, 2015 in Des Moines, Iowa. Presidential candidates are addressing attendees at the Iowa State Fair on the Des Moines Register Presidential Soapbox stage. The State Fair runs through August 23. (Photo by Justin Sullivan/Getty Images)
Republican presidential candidate, former Florida Gov. Jeb Bush, throws a baseball on the midway during a visit to the Iowa State Fair, Friday, Aug. 14, 2015, in Des Moines, Iowa. (AP Photo/Charlie Neibergall)
FILE - In this Aug. 14, 2015, file photo, Republican presidential candidate, former Florida Gov. Jeb Bush, talks with Dana Wanken, right, as he works the grill in the Iowa Pork Producers tent during a visit to the Iowa State Fair in Des Moines, Iowa. Scott Walker is counting steps on his FitBit. Bush swears by a paleo diet. Bobby Jindal is a self-proclaimed "gym rat." With long travel days and a fresh slab of cherry pie never far away, the campaign trail is a notoriously unhealthy place to live. (AP Photo/Charlie Neibergall, File)
DES MOINES, IA - AUGUST 14: Republican presidential hopeful and former Florida Gov. Jeb Bush (R) and Iowa Gov. Terry Branstad eat a pork chop on a stick at the Iowa Pork Tent during the Iowa State Fair on August 14, 2015 in Des Moines, Iowa. Presidential candidates are addressing attendees at the Iowa State Fair on the Des Moines Register Presidential Soapbox stage. The State Fair runs through August 23. (Photo by Justin Sullivan/Getty Images)
Republican presidential candidate, former Florida Gov. Jeb Bush, holds up two lobsters during a campaign stop at Brown's Lobster Pound in Seabrook, N.H., Friday, Aug. 7, 2015. At right is owner Bruce Brown. (AP Photo/Charles Krupa)
Republican presidential candidates from left, Marco Rubio, Jeb Bush and Ben Carson talk during a break during the first Republican presidential debate at the Quicken Loans Arena Thursday, Aug. 6, 2015, in Cleveland. (AP Photo/Andrew Harnik)
Republican presidential candidate former Florida Gov. Jeb Bush addresses guests during a town hall style gathering in Gorham, N.H., Thursday, July 23, 2015. (AP Photo/Charles Krupa)
Republican presidential candidate former Florida Gov. Jeb Bush speaks at the Maverick PAC conference Friday, July 17, 2015, in Las Vegas. (AP Photo/John Locher)
AMHERST, NH - JULY 4: Republican Presidential candidate Jeb Bush greets supporters at the 4th of July Parade on July 4, 2015 in Amherst, New Hampshire. Bush is a front-runner in the polls for the 2016 presidential race with 14 other republican candidates. (Photo by Kayana Szymczak/Getty Images)
Republican presidential candidate former Florida Gov. Jeb Bush, left, has a selfie taken with a supporter while participating in the Fourth of July Parade festivities in Amherst, N.H.,,Saturday, July 4, 2015. (AP Photo/Cheryl Senter)
Former Florida Gov. Jeb Bush signs autographs from the window of a food truck after he formally announced that he would join the race for president with a speech at Miami Dade College, Monday, June 15, 2015, in Miami. (AP Photo/Wilfredo Lee)
Republican presidential candidate, former Florida Gov. Jeb Bush waits backstage as he is introduced before speaking at the Road to Majority 2015 convention in Washington, Friday, June 19, 2015. (AP Photo/Pablo Martinez Monsivais)
Former Florida Gov. Jeb Bush waves to the crowd as he formally joins the race for president with a speech at Miami Dade College, Monday, June 15, 2015, in Miami. (AP Photo/David Goldman)
Republican presidential candidate, former Florida Gov. Jeb Bush, speaks at the Florida State University Conference Center in Tallahassee, Fla., Monday, July 20, 2015. (AP Photo/Mark Wallheiser)
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Bush announced last week that his third-quarter fund-raising was $13.4 million, a competitive sum but not enough to finance the large campaign operation he had built. As of last week he still had $10 million in cash on hand.

"It's no secret that the contours of this race have changed from what was anticipated at the start," the memo said.

The Bush campaign also sought to reassure donors who have cooled toward the idea that he still has a path to the nomination.

The staff deployments from Miami will have a special focus on increasing the Bush presence in New Hampshire. Bush will make more trips to the early voting states as well.

"We will take every single step necessary to ensure Jeb is the Republican nominee and next president of the United States. We are unapologetic about adjusting our game plan to meet the evolving dynamics of this race to ensure that outcome," the memo said.

The cost-cutting moves were welcome in the Bush donor community, where there have been concerns about his prospects.

"I particularly appreciate that this strategy shift was quick, strategic and bold. As a donor, I am thrilled to see the campaign focus the lion's share of resources on voter contact and this will redirect energy to early states," said Slater Bayliss, a Florida lobbyist who is bundling donations for Bush.

(Additional reporting by Ginger Gibson; Editing by Paul Simao)

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