Alphabet Inc's YouTube will launch a $10-a-month subscription option in the United States on Oct. 28 that lets viewers watch videos from across the site without interruption from advertisements, the company said on Wednesday.
Starting early next year, the service called YouTube Red will add exclusive shows and movies from top YouTube creators including PewDiePie, Lilly Singh and The Fine Brothers.
"Consumers are embracing paid subscriptions of ad-free content at an incredible pace," Robert Kyncl, YouTube's chief business officer, said at an event at YouTube's production space in Los Angeles.
The effort offers a new source of revenue for YouTube and its video creators. Rival streaming sites such as Vessel and Interactive Corp's Vimeo are luring online stars to their paid offerings, which provide creators a larger cut of revenue than they typically receive from YouTube's ad-supported videos. Facebook also is taking steps to boost video viewership on its site.
YouTube will continue to offer its free, ad-supported service, which has more than 1 billion viewers around the world.
Get familiar with some of the biggest personalities on YouTube:
Notable YouTube personalities
YouTube unveils paid video service without ads
LOS ANGELES, CA - SEPTEMBER 17: Internet personality Jenna Marbles attends the 5th Annual Streamy Awards at Hollywood Palladium on September 17, 2015 in Los Angeles, California. (Photo by Michael Tullberg/Getty Images)
ANAHEIM, CA - JULY 23: YouTuber iJustine delivers a keynote at #BrandsAtVidCon at Anaheim Convention Center on July 23, 2015 in Anaheim, California. (Photo by FilmMagic/FilmMagic)
Swedish video game commentator Felix Kjellberg, aka PewDiePie poses with his new book, 'This book loves you' at an event in central London, on October 18, 2015. AFP PHOTO / BEN STANSALL (Photo credit should read BEN STANSALL/AFP/Getty Images)
YouTube content creators Benny Fine, left, and Rafi Fine are seen at THR Talks panel presented by The Hollywood Reporter and YouTube at Park City Live on Friday, January 23, 2015, in Park City, Utah. (Photo by Todd Williamson/Invision for THR/AP Images)
FILE - In this Sept. 17, 2015 file photo, Anthony Padilla, left, and Ian Andrew Hecox arrive at the 5th Annual Streamy Awards at the Hollywood Palladium in Los Angeles. YouTube's top-earning celebrity is Felix Kjellberg, better known by his handle "PewDiePie," a 25-year-old video-game-playing jokester who took in $12 million in the year ending June 1, 2015. Kjellberg tops Forbes Magazine's first list of people who have spun short online videos into huge piles of cash. Two acts tied for second on Forbes' list, both earning $8.5 million: comedy prankster duo Smosh â Hecox and Padilla â and the Fine Brothers, Benny and Rafi Fine. (Photo by Rich Fury/Invision/AP, File)
AUSTIN, TX - MARCH 11: Harley Morenstein attends SXSW & The Alamo Drafthouse Present: Epic Meal Time Special Event during the 2012 SXSW Music, Film + Interactive Festival on March 11, 2012 in Austin, Texas. (Photo by Hutton Supancic/WireImage)
HOLLYWOOD, CA - SEPTEMBER 19: Director Evan Jackson Leong (L) and Ryan Higa arrives at 'Linsanity' - Los Angeles Premiere on September 19, 2013 at TCL Chinese Theatre in Hollywood, California. (Photo by Barry King/FilmMagic)
Hannah Hart arrives at the 25th Annual GLAAD Media Awards on Saturday, April 12, 2014. (Richard Shotwell/Invision/AP)
LOS ANGELES, CA - AUGUST 16: Internet personality Lilly Singh, aka Superwoman, poses for a portrait during the 2015 Teen Choice Awards FOX Portrait Studio at Galen Center on August 16, 2015 in Los Angeles, California. (Photo by Christopher Polk/FOX/Getty Images For FOX Teen Choice)
NBCUNIVERSAL EVENTS -- NBCUniversal Summer Press Day, April 2015 -- E! 'The Grace Helbig Show' -- Pictured: Grace Helbig -- (Photo by: Paul Drinkwater/NBC/NBCU Photo Bank via Getty Images)
RIDGEWOOD, NJ - OCTOBER 19: Tyler Oakley signs copies of his new book 'Binge' at Bookends Bookstore on October 19, 2015 in Ridgewood, New Jersey. (Photo by Dave Kotinsky/Getty Images)