In a blog post on their website, ModCloth says they're "retiring the plus." Now, you can find all of the styles available in sizes beyond Large in "Extended Sizes" beneath the main categories.
They also explain they're getting rid of the term "plus" because "some folks really don't like the term." The company concluded that shopping categories should be defined by clothing type, not body type.
Although ModCloth is making positive moves forward, there's still a ways to go. The blog explains that their own "ModCloth label" offers a full array of sizes, but not all designers do. They hope that progressive moves like this will spark the conversation for body inclusivity.
"We believe that style knows no size, and we want to create the most inclusive, confidence-boosting shopping experience for everyone and every body."
Take a look through ModCloth's Instagram, in the name of body positivity:
See photos of Tess Munster (aka Tess Holliday), the plus-sized feminist model sparking a revolution:
Tess Munster aka Tess Holliday, plus sized feminist model
Major fashion retailer gets rid of separate plus-size section
Fresh color & threads 😢 coz it's so good. Hair color & cut by @gayofthrones dress by @zelieforshe #casualsaturdaylooks #TessHolliday
“Everyone has their vices,” she says, “but mine are visible.” As in, comfort-eating, for which she refuses to apologise. “If I shot all day and I want a fucking hot chocolate and a chocolate croissant I’m going to eat it. Am I going to eat it for breakfast, lunch and dinner? No. Is it OK to do it? If you want. But, you know, no one is coming at celebrities for smoking two packs of cigarettes. Or people who post a photo with their drink at the end of the day. So why is it OK to do that to me? Life is shitty, so why would you judge somebody for dealing with it in the best way they can?” 👊🏻From my interview & shoot with @guardianfashion out now 🔥 (corset is @orchardcorset)
Just being a turd 💩 while @jadasezer does her thing. Had so much fun working with this babe for @monifcplussizes this wknd 👙✌🏼💦 #plusmodels #effyourbeautystandards #bts #stankface
#NYC attitude🍕shirt from @redressluvsu #fattitude #needhotdogemoji
Obsessed with #rollerlash mascara from @benefitcosmetics 🎀✨ #tessholliday #benefitcosmetics #benebabe
This bitch... 😏 @peoplemag #covergirl #putthebassinthatwalk
Perfect day with my family 🎈(kiddo not pictured) #disneyland
Feelin' like a million💰💰Hair by @gayofthrones #TessHolliday #fatvanity #mcqueen #effyourbeautystandards
New blog post featuring @smartglamour- link in bio💅🏻 #FEMINIST
Time for mimis (sleep)🌙✌🏻️
#vintage turban life earlier at the @yoursclothinguk blogger dinner I hosted ✨ Thanks to the UK bloggers that came out! #tessholliday #tooglamtogiveadamn 💎🔮
Busy press day for @yoursclothinguk today & excited to see some of my images from my shoot with them a couple days ago 💅🏻 #TessHolliday #plusmodel #yoursclothing #London 💪🏻💦
👊 Slayer & I are ready to hang at Casa de Dirtayyyyyy 🇺🇸 🐨#tessholliday #bikinibodyready #dontlikemedontcare #effyourbeautystandards #bostonterrier
@heatherchapmanhair slayed my hair 🙌 earrings by @honeybgold ✨🌙 #TessHolliday #beat #vegas #heatherchapmanhair
@mackfit asked to take a photo of me... This is what he gets 😩 😛 #personaltrainer #tessholliday #treadmillsareevilburritosarebetter
good girls go to heaven & bad girls go everywhere 🙏 #tessholliday 💋