Zuckerberg reveals plan to go beyond virtual reality

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Augmented Reality Vs Virtual Reality

Virtual reality has been at the center of many's attention in the past year with technologies like Oculus Rift or its cheaper version Google Cardboard that let the user immerse in a completely artificial experience and interact with the generated virtual world. While Facebook demonstrated an interest in virtual reality by purchasing Oculus Rift and activating 360-degree videos on the social media platform's news feed, company CEO Mark Zuckerberg revealed that he is already thinking beyond this technology.


According to TechCrunch, at the Vanity Fair New Establishment Summit in San Francisco, Zuckerberg said that the company is now already working on augmented reality since, as Facebook's Michael Abrash mentioned, virtual reality is already "past the knee of the curve" and it's now time to start moving even further. Abrash commented the following:

"It's very interesting; it's something we'd all use if it worked well. It's kind of seamless. Maybe it'll be contacts [or glasses]. You'll have something on and it'll be VR and AR as you choose. But right now the VR tech is past the knee of the curve. For AR, it's harder. There are a whole lot of challenges — how you do the optics and displays and get photos onto the eyes, how you have something that's socially acceptable and comfortable all day. I think VR is here now, I think AR will be here, but it's a long road to get there."


Instead of creating a completely separated digital world like virtual reality does, augmented reality merges the real world with layers of virtual elements that you can interact with. An example that everyone is talking about right now is Microsoft's HoloLens, which lets you use the surrounding environment as the canvas on which holographic elements appear and allow you to work, study or play.



If we apply augmented reality to the Facebook experience, it is easy to imagine a variety of uses like features that let you get visual feedback on a store you see on the street without the need to take out a phone or any other screen. As Zuckerberg explained:

"If you think about phones, it's still a little awkward to take it out of your pocket. In the future, if you want to look around you should be able to look around. If you want to select something, you should be able to look at it."


RELATED: Check out this gallery with photos from Facebook's data centers where all you information is stored:

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Inside Facebook Data Centers
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Zuckerberg reveals plan to go beyond virtual reality
Joel Kjellgren, Data Center Manager walks in one of the server rooms at the new Facebook Data Center, its first outside the US on November 7, 2013 in Lulea, in Swedish Lapland. The company began construction on the facility in October 2011 and went live on June 12, 2013 and are 100% run on hydro power. AFP PHOTO/JONATHAN NACKSTRAND (Photo credit should read JONATHAN NACKSTRAND/AFP/Getty Images)
Signage stands outside the Facebook Inc. Prineville Data Center in Prineville, Oregon, U.S., on Monday, April 28, 2014. The Facebook Prineville Data Center features leading energy-efficient technology, including features such as rainwater reclamation, a solar energy installation for providing electricity to the office areas and reuse of heat created by the servers to heat office space. Photographer: Meg Roussos/Bloomberg via Getty Images
A Facebook Inc. flag flies next to a U.S. flag outside the company's Prineville Data Center in Prineville, Oregon, U.S., on Monday, April 28, 2014. The Facebook Prineville Data Center features leading energy-efficient technology, including features such as rainwater reclamation, a solar energy installation for providing electricity to the office areas and reuse of heat created by the servers to heat office space. Photographer: Meg Roussos/Bloomberg via Getty Images
Signage made up of individual faces is displayed inside the Facebook Inc. Prineville Data Center in Prineville, Oregon, U.S., on Monday, April 28, 2014. The Facebook Prineville Data Center features leading energy-efficient technology, including features such as rainwater reclamation, a solar energy installation for providing electricity to the office areas and reuse of heat created by the servers to heat office space. Photographer: Meg Roussos/Bloomberg via Getty Images
The silhouette of an employee is seen standing in front of a cooling system that pulls air in from outside at the Facebook Inc. Prineville Data Center in Prineville, Oregon, U.S., on Monday, April 28, 2014. The Facebook Prineville Data Center features leading energy-efficient technology, including features such as rainwater reclamation, a solar energy installation for providing electricity to the office areas and reuse of heat created by the servers to heat office space. Photographer: Meg Roussos/Bloomberg via Getty Images
An employee puts in a filter that protects against pollen, bugs, and dust from the outside air that is pulled in at the Facebook Inc. Prineville Data Center in Prineville, Oregon, U.S., on Monday, April 28, 2014. The Facebook Prineville Data Center features leading energy-efficient technology, including features such as rainwater reclamation, a solar energy installation for providing electricity to the office areas and reuse of heat created by the servers to heat office space. Photographer: Meg Roussos/Bloomberg via Getty Images
An employee fixes part of a web server inside the Facebook Inc. Prineville Data Center in Prineville, Oregon, U.S., on Monday, April 28, 2014. The Facebook Prineville Data Center features leading energy-efficient technology, including features such as rainwater reclamation, a solar energy installation for providing electricity to the office areas and reuse of heat created by the servers to heat office space. Photographer: Meg Roussos/Bloomberg via Getty Images
Joel Kjellgren, Data Center Manager opens a server in one of server rooms at the new Facebook Data Center, its first outside the US on November 7, 2013 in Lulea, in Swedish Lapland. The company began construction on the facility in October 2011 and went live on June 12, 2013 and are 100% run on hydro power. AFP PHOTO/JONATHAN NACKSTRAND (Photo credit should read JONATHAN NACKSTRAND/AFP/Getty Images)
This picture taken with a fisheye lens shows a man walks past a big logo created from pictures of Facebook users worldwide in the company's Data Center, its first outside the US on November 7, 2013 in Lulea, in Swedish Lapland. The company began construction on the facility in October 2011 and went live on June 12, 2013 and are 100% run on hydro power. AFP PHOTO/JONATHAN NACKSTRAND (Photo credit should read JONATHAN NACKSTRAND/AFP/Getty Images)
Thousands of servers are pictured at the new Facebook Data Center, its first outside the US on November 7, 2013 in Lulea, in Swedish Lapland. The company began construction on the facility in October 2011 and went live on June 12, 2013 and are 100% run on hydro power. AFP PHOTO/JONATHAN NACKSTRAND (Photo credit should read JONATHAN NACKSTRAND/AFP/Getty Images)
This picture taken with a fisheye lens shows the Evaporator Room of the first server rooms in the new Facebook Data Center, its first outside the US on November 7, 2013 in Lulea, in Swedish Lapland. The company began construction on the facility in October 2011 and went live on June 12, 2013 and are 100% run on hydro power. AFP PHOTO/JONATHAN NACKSTRAND (Photo credit should read JONATHAN NACKSTRAND/AFP/Getty Images)
The Relief Room of the first server rooms is pictured in the new Facebook Data Center, its first outside the US on November 7, 2013 in Lulea, in Swedish Lapland. The company began construction on the facility in October 2011 and went live on June 12, 2013 and are 100% run on hydro power. AFP PHOTO/JONATHAN NACKSTRAND (Photo credit should read JONATHAN NACKSTRAND/AFP/Getty Images)
Employees work at the new Facebook Data Center, its first outside the US on November 7, 2013 in Lulea, in Swedish Lapland. The company began construction on the facility in October 2011 and went live on June 12, 2013 and are 100% run on hydro power. AFP PHOTO/JONATHAN NACKSTRAND (Photo credit should read JONATHAN NACKSTRAND/AFP/Getty Images)
Signage is reflected in a window at the Facebook Inc. Prineville Data Center in Prineville, Oregon, U.S., on Monday, April 28, 2014. The Facebook Prineville Data Center features leading energy-efficient technology, including features such as rainwater reclamation, a solar energy installation for providing electricity to the office areas and reuse of heat created by the servers to heat office space. Photographer: Meg Roussos/Bloomberg via Getty Images
Joel Kjellgren, Data Center Manager shows a server in one of server rooms at the new Facebook Data Center, its first outside the US on November 7, 2013 in Luleaa, Swedish Lapland. The company began construction on the facility in October 2011 and went live on June 12, 2013 and are 100% run on hydro power. AFP PHOTO/JONATHAN NACKSTRAND (Photo credit should read JONATHAN NACKSTRAND/AFP/Getty Images)
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