There will be no fairy tale ending for Warner Bros.' big-budget Pan, at least in North America.
Pan is bombing at the box office, where it grossed $5.2 million Friday from 3,350 theaters. That means the Warner Bros. movie might not earn more than $18 million for the weekend, a dismal start considering Pan's $150 million production budget.
The Peter Pan origins tale is getting beat by holdovers The Martian and Hotel Transylvania 2, both of which will see their total domestic earnings clear the $100 million mark by Sunday. FromRidley Scott, The Martian will win the weekend with a projected $36.7 million, a mere 32 percent decline. On Friday, the space epic took in $10.8 million.
Apple Superman - Steven Jobs, co-founder of Apple Computers, leans on a new "Macintosh" personal computer at a shareholder's meeting earlier this year in Cupertino, Calif. (AP-Photo/Paul Sakuma) 1.7.1984
Personal computer pioneer Steve Jobs, is shown in this 1993 photo. (AP Photo/Kristy Macdonald)
FILE--Steve Jobs, the chief executive of the animation company Pixar, speaks at the MacWorld trade show in San Francisco on Jan. 7, 1997. Jobs has turned down an offer to become Apple Computer Inc. s next chairman and chief executive officer, published reports said Thursday, July 31, 1997. Jobs said Apple s board of directors asked him three weeks ago, after the July 9 ouster of Gil Amelio, to head the company he co-founded in 1976. (AP Photo/Eric Risberg, File)
Apple Computer Inc. co-founder and current adviser Steve Jobs gestures during his keynote address at the opening of MacWorld Expo in Boston, Wednesday, Aug. 6, 1997, where in a joint announcement Apple and Microsoft Corp. unveiled an alliance that includes a $150 million Microsoft investment in Apple. Microsoft chairman Bill Gates made a video appearance as part of the announcement. (AP Photo/Julia Malakie)
Personal computer pioneer Steve Jobs of NeXT Computer Inc., delivers his keynote address during the UNIX expo at the Javitz Convention Center in New York City on Oct. 30, 1991. (AP Photo/Richard Drew)
Personal computer pioneer Steve Jobs of NeXT Computer Inc., shows off his NeXTstation color computer to the press at the NeXT facility in Redwood City, Calif., on April 4, 1991. (AP Photo/Ben Margot)
Steve Jobs, CEO of Apple Computer Inc, describes his company's new Power Macintosh G4, an 8-inch cube computer, and accompanying monitors, during his keynote address at MacWorld Expo in New York, Wednesday July 19, 2000.. (AP Photo/Richard Drew)
Steven P. Jobs, the president and CEO of NeXT Computer Inc., shows off his company's new NeXTstation, after an introduction to the public in San Francisco, Calif., on Sept. 18, 1990. (AP Photo/Eric Risberg)
Apple Computers Inc. chief executive officer Steve Jobs holds up the new laptop iBook at a press conference at Apple headquarters in Cupertino, Calif., Tuesday, May 1, 2001. The new ibook will be available in mid-May with a retail price of $1,299 and has a battery life of 5 hours with built-in firewire, ethernet, wireless communications and a 12.1-inch screen and weighs 4.9 pounds. (AP Photo/Paul Sakuma)
Apple Computer Inc. chief executive Steve Jobs holds the wafer that is used to make the new IBM processor that will be used by the new Apple G5 computer at the Apple Worldwide Developers Conference in San Francisco, Monday, June 23, 2003. Jobs gave the keynote speech that introduced OS X operating system, code-name Panther. (AP Photo/Susan Ragan)
Apple CEO Steve Jobs displays his company's new product, the Mini-Ipod, at the Macworld Conference and Expo in San Francisco, Tuesday, Jan. 6, 2004. (AP Photo/Marcio Jose Sanchez)
Apple co-founder Steve Jobs shows off the new search software in the new Mac OS Tiger at the Moscone Center in San Francisco, Monday, June 28, 2004. Tiger will not be available until 2005. (AP Photo/Susan Ragan)
Apple Computer Inc. chief executive Steve Jobs is silhouetted in the Apple logo at the Moscone Center in San Francisco, Monday, June 28, 2004. Jobs presented the new Mac OS Tiger which will come out in 2005. (AP Photo/Susan Ragan)
Bono, left, of the band U-2, and Apple Computers Inc. Chief Executive Steve Jobs, right, hold up Apple iPods at an unveiling of a new branded iPod in San Jose, Calif., Tuesday, Oct. 2, 2004. Bono is holding up a new iPod with a red dial and black casing. (AP Photo/Paul Sakuma)
Apple Computer Inc. CEO Steve Jobs, left, and musician John Mayer unveil the new iPod Shuffle after Jobs gave the keynote address and Mayer performed during the Macworld Conference and Expo at the Moscone Center Esplanade in San Francisco on Tuesday, Jan. 11, 2005. (AP Photo/Jeff Chiu)
Apple Computer Inc. CEO Steve Jobs holds up the new iPod showing an episode of hit television show "Desperate Housewives" showing, during an unveiling in San Jose, Calif., Wednesday, Oct. 12, 2005. (AP Photo/Paul Sakuma)
** FILE ** Apple Computer CEO Steve Jobs smiles during announcement of new products at an Apple event in San Francisco, in this Sept. 12, 2006, file photo. Apple Computer Inc. will report earnings for its fiscal fourth quarter after the market close on Wednesday, Oct. 18, 2006. (AP Photo/Paul Sakuma, file)
Apple CEO Steve Jobs holds up an Apple iPhone at the MacWorld Conference in San Francisco, Jan. 9, 2007. Apple Inc., on a tear with its popular iPod players and Macintosh computers, is expected to report strong quarterly results Wednesday. (AP Photo/Paul Sakuma)
Apple CEO Steve Jobs announces the long-awaited launch of the iPhone for the German market on Wednesday Sept. 19, 2007. Apple Inc.'s iPhone will go on sale in Germany on Nov. 9 and have the T-Mobile network as its exclusive carrier. (AP Photo/Markus Schreiber)
**FILE**Apple CEO Steve Jobs talks as a photo of a leopard is shown on the screen as he talks about the release of Mac OSX Leopard at the Apple World Wide Developers Conference in San Francisco, in this June 11, 2007 file photo. Apple Inc.'s next-generation operating system, Mac OS X "Leopard," will be available Oct. 26 for $129, and Apple's online store is taking pre-orders, the company said Tuesday. (AP Photo/Paul Sakuma, file)
Apple CEO Steve Jobs holds up the new MacBook Air after giving the keynote address at the Apple MacWorld Conference in San Francisco, Tuesday, Jan. 15, 2008. The super-slim new laptop is less than an inch thick and turns on the moment it's opened. (AP Photo/Jeff Chiu)
Apple CEO Steve Jobs, right, talks with an unidentified man after giving the keynote address at Apple MacWorld Conference in San Francisco, Tuesday, Jan. 15, 2008. (AP Photo/Jeff Chiu)
** FILE ** In this Jan. 15, 2008 file photo Apple CEO Steve Jobs introduces the Macbook Air during the keynote address at Apple MacWorld Conference in San Francisco. Apple Inc. said Tuesday, Dec. 16, 2008, that Jobs won't be delivering the highly anticipated presentation that usually marks the highlight of the annual Macworld computer trade show in January. Apple also said 2009 will be its last year exhibiting at the Macworld Expo. (AP Photo/Jeff Chiu, File)
FILE - In this Sept. 9, 2009 file photo, shows Apple CEO Steve Jobs smiling at a conference in San Francisco. A Memphis, Tenn., hospital is confirming that Apple founder Steve Jobs received a liver transplant and that he has an "excellent prognosis." Dr. James D. Eason made the announcement Tuesday June 23, 2009 on the hospital's Web site. He is program director at Methodist University Hospital Transplant Institute and chief of transplantation. (AP Photo/Paul Sakuma, file)
Apple CEO Steve Jobs uses the new iPhone during the Apple Worldwide Developers Conference, Monday, June 7, 2010, in San Francisco. (AP Photo/Paul Sakuma)
FILE--In a Oct. 14, 2004 file photo shows Apple CEO Steve Jobs gesturing in Palo Alto, Calif. just after he underwent cancer surgery in July, 2004. Jobs is taking his second medical leave of absence in two years, raising serious questions about his health and the leadership of a company at the forefront of a personal computing revolution. Apple did not provide any further information about Jobs' current condition, including whether Jobs is acutely ill, whether the leave is related to his 2009 liver transplant or whether he is at home or in a hospital. (AP Photo/Paul Sakuma, file)
Apple CEO Steve Jobs shows an image of the new storage center for iCloud at the Worldwide Developers Conference in San Francisco, Monday, June 6, 2011. (AP Photo/Marcio Jose Sanchez)
FILE - In this June 7, 2010, file photo, Apple CEO Steve Jobs holds a new iPhone at the Apple Worldwide Developers Conference in San Francisco. Apple on Wednesday, Oct. 5, 2011 said Jobs has died. He was 56. (AP Photo/Paul Sakuma, File)
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Directed by Joe Wright, Pan stars Hugh Jackman, Rooney Mara and Garrett Hedlund. It is the first studio tentpole directed by Wright, known for Atonement, Hanna and Pride & Prejudice (2005), and has received scathing reviews. Audiences gave it a B+ CinemaScore.
In terms of other big-budget live-action fairy tales, Disney's Cinderella earned $22 million on its first Friday for a $67.9 million domestic debut, while Universal's Snow White and the Huntsmantook in $20.5 million for a $56.2 million opening.
Originally, Pan was set to open this past July and be a prominent summer player, but Warners knew there were problems and pushed the tentpole at the 11th hour in order to do reshoots.
Pan hopes to make up ground overseas, where it's opening in numerous major markets this weekend. And it rolls out in China Oct. 22. Unless it does big business internationally, Warners is facing a steep loss.
Wright's film isn't the isn't the only high-profile movie struggling.
Robert Zemeckis' The Walk expanded nationwide Friday into more than 2,500 locations after debuting to a muted $1.6 million last weekend in an exclusive Imax run. The film took in roughly $1.2 million on Friday for a projected $3.7 million weekend and seventh-place finish. It's one of the lowest debuts of Zemeckis' career.
Sony and TriStar surely hoped for more, although The Walk cost a modest $35 million to make, so the studio's financial exposure is limited.
One new offering taking off at the box office is Danny Boyle's Steve Jobs biopic Steve Jobs, which is opening in New York and Los Angeles. The Universal title should earn $530,000 for the weekend from four theaters, putting its location average at $132,500 — the best showing of 2015 to date and the biggest since American Sniper ($158,354).
The critically acclaimed film was written by Aaron Sorkin and stars Michael Fassbender, Kate Winslet and Seth Rogen.