Disney parks consider demand pricing

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Walt Disney Co. is weighing whether to implement demand-based pricing for its theme parks, the Wall Street Journal reports.

The change, in which ticket prices would fluctuate based on how many people are in the park, would mark the first such pricing policy since Disneyland opened its doors in 1955.

Read More: 'Star Wars' Land Construction to Close Parts of Disneyland Park

"We have to look at ways to spread out our attendance throughout the year, so we can accommodate demand and avoid bursting at the seams," Walt Disney Parks and Resorts chairman Bob Chapek told the Journal.

Chapek said the company aims to increase attendance during slower periods throughout the year, which is why simply raising prices would not appear to be the optimal solution.

A single-day ticket for Disneyland is currently $99; Walt Disney World's Magic Kingdom charges $105 for single-day admission.

The Orange County Register reports that Disneyland raised prices on Sunday for its lower-tier annual pass and highest-tier bi-coastal annual pass, eliminated its no-blackout premium annual pass and introduced two new top-level annual passes.

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Click through the gallery below to see famous celebs at Disney!

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Disney parks consider demand pricing
Nothing like a day @disneyland #weareblessed

Neil Patrick Harris and his husband, David Burtka, enjoyed time at the happiest place on earth with their two kiddos. Harris snapped this photo and captioned it, "David and Gideon are digging these Disney days, too. Great @waltdisneyworld memories all around..!"

Model mayhem! Cara Delevingne and Kendall Jenner got goofy over the fall in their mouse ears. Delevingne wrote, "The adventure begins."
Kendall kept her blurry snap simple and simply titled it, "Happiest place on 🌎."
Guess who loves Disney? "Modern Family" star Jesse Tyler Ferguson and his pals, who clearly enjoyed all the photo opportunities at California Adventure.
Perry and Minnie looked pretty happy to be hanging together! The "Dark Horse" singer showed off her fun side as she posed alongside Mrs. Mouse on a break from her "Prismatic" tour. (Photo by Chloe Rice/Disney Parks via Getty Images)
Mother, daughter day! Emma Thompson and her daughter, Gaia Wise posed in front of Sleeping Beauty Castle at Disneyland in January. (Photo by Paul Hiffmeyer/Disney Parks via Getty Images)
Trey Songz on California Screamin'!!!! @DisneylandCeleb http://t.co/QpFU0WXVA4
just met @NickLachey at disneyland 😍 http://t.co/AhnifhFxuy
Just saw @KendraWilkinson by the dumbo ride @DisneylandCeleb http://t.co/oae6ewy1bM
@DisneylandCeleb Just saw @kourtneykardash and @KrisJenner at Disneyland😱 http://t.co/SvKpNPJOlX
John Stamos is at disneyland!! @DisneylandCeleb http://t.co/cI3e3Rhndb
@DisneylandCeleb Met Miranda Cosgrove at disneyland right now πŸ™Œ http://t.co/w8NPLlcGSG
LAKE BUENA VISTA, FL - AUGUST 14: In this handout photo provided by Disney Parks, actress and country music artist Jamie Lynn Spears poses with her six-year-old daughter Maddie and Minnie Mouse in front of Cinderella Castle at the Magic Kingdom park August 14, 2014 in Lake Buena Vista, Florida. Spears, the sister of pop superstar Britney Spears and former star of 'Zoey 101' on Nickelodeon, lives in Nashville, Tenn. and is currently on tour to support her first country music single. Her sister Britney launched her career at Walt Disney World, starring in 'The All-New Mickey Mouse Club' that taped at Disney's Hollywood Studios theme park. (Photo by Chloe Rice/Disney Parks via Getty Images)
Here's a photo of @Pink that one of our Instagram followers sent in. Happy celeb spotting! πŸ’• http://t.co/jlAqOjMmT0
ANAHEIM, CA - JUNE 09: In this handout photo provided by Disney Parks, actress Jessica Alba, her husband, Cash Warren, and daughters Haven Warren, 3 (right), and Honor Warren, celebrating her sixth birthday today, pose with a bronze statue of a young Walt Disney and his most famous creation, Mickey Mouse, called 'Storytellers' at Disney California Adventure park June 9, 2014 in Anaheim, California. The statue reflects the optimistic outlook of Walt Disney upon his arrival in California in 1923 and is part of the Buena Vista Street area of the park. (Photo by Paul Hiffmeyer/Disney Parks via Getty Images)
ANAHEIM, CA - MAY 23: Actor Josh Gad visits Disneyland on May 23, 2014 in Anaheim, California. Josh Gad (the voice of Olaf from 'Frozen') counts down to opening beside an 18,000-pound sand sculpture of Olaf at the Disneyland Resort on Friday as Disney Parks kick-off the summer travel season with a 24-hour, coast-to-coast celebration that invites guests to 'Rock Your Disney Side' at the Disneyland Resort in California, and the Walt Disney World Resort in Florida. From 6 a.m. Friday, May 23, to 6 a.m. Saturday, May 24, 2014, on each coast, guests will spend 24 hours laughing, screaming, dancing and embracing their own Disney Side Ҁ“ that fun, playful side that emerges as they enter a Disney park. (Photo by Paul Hiffmeyer/Disney Parks via Getty Images)
This image released by Disneyland shows musician Gwen Stefani, center, posing with women dressed as Elsa the Snow Queen, left, and Anna from the Disney animated film, "Frozen," during a visit to Disneyland park in Anaheim, Calif., on Monday, Nov. 25, 2013. (AP Photo/Disneyland, Paul Hiffmeyer)
@DisneylandCeleb Chuck Norris spotted today on Main Street with the family. http://t.co/Ku3SFKq29u
Olympic gold medallist David Wise poses at Disneyland in Anaheim, Calif., Tuesday, Feb. 25, 2014. Wise, of Northstar, Calif., won gold in the men's halfpipe freestyle skiing competition at the Sochi Olympics. (AP Photo/Disneyland, Paul Hiffmeyer)
ANAHEIM, CA - NOVEMBER 09: In this handout photo provided by Disney Parks, Trey Songz poses with Daisy Duck during the production of Disney Parks' Frozen Christmas Celebration at Sleeping Beauty Winter Castle at Disneyland on November 09, 2014 in Anaheim, California. (Photo by Scott Brinegar/Disney Parks via Getty Images)
Just saw batman at disneyland California adventure!!! http://t.co/js5O50AEZg
"Maleficent" actress Elle Fanning put on the famous ears of her fairy godmother for her visit to  Disneyland on April 12. (Photo by Paul Hiffmeyer/Disney Parks via Getty Images)
omg me & Hillary duff were breathing the same air. I love her!πŸ˜­πŸ˜­πŸ’˜ @DisneylandCeleb http://t.co/nI95ufEazm
Lily freaking Collins!!! 😁😁😁 @DisneylandCeleb http://t.co/OqMkPhDgrw
@DisneylandCeleb saw Chad Michael Murray at Disneyland today! http://t.co/Ti0qlT8Z98
@DisneylandCeleb I just met @joanjett 😱😱 http://t.co/VS9HTkj0Is
ANAHEIM, CA - FEBRUARY 15: In this handout photo provided by Disney Parks, newlyweds tennis professional Ryan Sweeting and actress Kaley Cuoco Sweeting take a ride on The Mad Tea Party attraction at Disneyland on February 15, 2014 in Anaheim, California. (Photo by Paul Hiffmeyer/Disney Parks via Getty Images)
LAKE BUENA VISTA, FL - MARCH 16: In this handout photo provided by Disney Parks, Tina Fey poses with Sweetums from The Muppets in Disney's Hollywood Studios at Walt Disney World Resort on March 16, 2014 in Lake Buena Vista, Florida. Tina Fey is one of the stars of Disney's 'Muppets Most Wanted' film, which opens in theaters March 21, 2014. (Photo by David Roark/Disney Parks via Getty Images)
Just saw @AshBenzo at disneyland 😍 http://t.co/1JmxJSRFNd
ANAHEIM, CA - MAY 28: In this handout photo provided by Disney Parks, Heidi Klum joins Mickey Mouse aboard the world-famous Jungle Cruise attraction May 28, 2014 at Disneyland in Anaheim, California. (Photo by Paul Hiffmeyer/Disney Parks via Getty Images)
LAKE BUENA VISTA, FL - JUNE 13: In this handout photo provided by Disney Parks, reality TV celebrity Nicole 'Snooki' Polizzi poses with Chewbacca, the famous Wookiee from 'Star Wars,' during the 'Star Wars Weekends' event at Disney's Hollywood Studios theme park June 13, 2014 in Lake Buena Vista, Florida. Snooki met the Wookiee during the final weekend of 2014 for the annual 'Star Wars' event at the Walt Disney World Resort theme park. The event took place this year May 16-June 15, 2014. (Photo by David Roark/Disney Parks via Getty Images)
ANAHEIM, CA - NOVEMBER 09: In this handout photo provided by Disney Parks, Lucy Hale performs during the production of Disney Parks' Frozen Christmas Celebration at Cars Land at Disney's California Adventure Park on November 09, 2014 in Anaheim, California. (Photo by Scott Brinegar/Disney Parks via Getty Images)
Just met @RyanCabrera at Hollywood Tower Of Terror πŸ™ŒπŸ˜­ @DisneylandCeleb http://t.co/NzpEjbmPTI
LAKE BUENA VISTA, FL - JUNE 24: In this handout photo provided by Disney Parks, singer Ariana Grande gives Mickey Mouse a kiss in front of Cinderella Castle in the Magic Kingdom June 24, 2014 in Lake Buena Vista, Florida. Grande is celebrating her 21st birthday with dozens of family and friends at Walt Disney World. (Photo by Chloe Rice/Disney Parks via Getty Images)
β€œ@urielaguirree: Selfie with @MarioLopezExtra πŸ˜… @DisneylandCeleb http://t.co/YPSoOIS5SY” JEALOUS😭😭😭😭😭😭😍😍😍😍😍😍😍
@DisneylandCeleb ran into Peter Facinelli at DCA 😍😍 http://t.co/3sDdYDQdSg
@DisneylandCeleb #selfie with Aaron Samules from mean girls😍 http://t.co/VnbKyHrQNN
LAKE BUENA VISTA, FL - OCTOBER 11: In this handout photo provided by Disney Parks, acting legend Michael J. Fox (3rd from left) and ABC News' chief anchor/'Good Morning America' anchor George Stephanopoulos (3rd from right) pose with their families and Mickey Mouse at the Magic Kingdom at Walt Disney World Resort on October 11, 2014 in Lake Buena Vista, Florida. Fox is married to actress Tracy Pollan (2nd from left), and Stephanopoulos, who also hosts 'This Week With George Stephanopoulos,' is married to actress Alexandra Wentworth (2nd from right). Also pictured are Pollan's and Fox's children, Aquinnah (far left) and Esme (4th from left); and Stephanopoulos' and Wentworth's children, Harper (front right) and Elliott (far right). (Photo by David Roark/Disney Parks via Getty Images)
Hanging out with Snow White... #disneyland http://t.co/ERcoscP19P
JUST MET DRAKE BELL AT DISNEYLAND http://t.co/leQHGmwVgq
LAKE BUENA VISTA, FL - MARCH 16: In this handout photo provided by Disney Parks, Katie Holmes poses with Minnie Mouse in the New York Street area of Disney's Hollywood Studios on March 16, 2014 at Walt Disney World Resort in Lake Buena Vista, Florida. (Photo by David Roark/Disney Parks via Getty Images)
ANAHEIM, CA - NOVEMBER 09: In this handout photo provided by Disney Parks, Lucy Hale performs during the production of Disney Parks' Frozen Christmas Celebration at Cars Land at Disney's California Adventure Park on November 09, 2014 in Anaheim, California. (Photo by Scott Brinegar/Disney Parks via Getty Images)
ANAHEIM, CA - NOVEMBER 10: In this handout photo provided by Disney Parks, Trisha Yearwood poses with Chip and Dale during the production of Disney Parks' Frozen Christmas Celebration at Sleeping Beauty Winter Castle at Disneyland on November 10, 2014 in Anaheim, California. (Photo by Scott Brinegar/Disney Parks via Getty Images)
"Glee" star Harry Shum Jr. was clearly into the Iron Man exhibit currently on display in Tomorrowland. He captioned his snap, "Iron @shubs1005 Captain 'Merica & tryin to Hulk SMASH!!! #MarvelLand #disneyownseverything"
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