Alaska Airlines loses its CEO's luggage

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Alaska Airlines Loses Its CEO's Luggage

Air travel is filled with irritations, but few – if any – cause passengers more angst than lost luggage.

Though frustration and even rage are typical reactions to that situation, one flier appeared to be more embarrassed than anything.

At an airline summit in Washington, D.C. last week, Alaska Airlines CEO Brad Tilden revealed that while en route to the event, his airline misplaced his checked bag.

After admitting the gaffe to a roomful of people, he noted that he was reunited with his belongings the next day.

Tilden also quipped, "The media is here and I'm hoping that you don't write this down and print it."

As far as losing luggage goes, Alaska Airlines does so less often than most of the other airlines.

The company also offers passengers affected their choice of a $25 travel voucher or 2,500 reward points.

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