Major fashion retailer features first hijab-wearing model

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Instagram / Mariah Idrissi

Meet Mariah Idrissi, one of H&M's newest models and as of late, an internet sensation.

Idrissi is now the first-ever hijab-wearing model featured in an H&M campaign — but this isn't the first time the Swedish retailer has broken barriers. Just a few months back, H&M's sister company, & Other Stories, featured transgender models at the forefront of the campaign.

#Broski 👊🏽❤️

A photo posted by Mariah Idrissi 🇬🇧 (@mariahidrissi) on



For Idrissi, a 23-year-old London native, this whole experience "means a lot."



"I think it's important to use women in hijabs because Islam is the second largest religion in the world," Idrissi told Buzzfeed Life.

In addition, Idrissi told Fusion that H&M made her feel so comfortable on set, and were very respectful. She said, "[H&M] asked how much in terms of neck I could show, but to be honest they were very respectful."

Stay tuned for the upcoming campaign, we can't wait!

See more of Idrissi's fabulous Instagram photos here:

Turn up. 💋

A photo posted by Mariah Idrissi 🇬🇧 (@mariahidrissi) on

😘 🇩🇪 #Berlin #MariahInGermany

A photo posted by Mariah Idrissi 🇬🇧 (@mariahidrissi) on



In the video below, find out how this Muslim woman wants to end the "tiring" conversation over the hijab:

This Muslim Woman Wants To End The 'Tiring' Conversation Over The Hijab
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