Coca-Cola: We spent $118.6M on health efforts in 5 years

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Coca-Cola Is Saying 'We'll Do Better' At Public Health

NEW YORK (AP) — Coca-Cola disclosed Tuesday that it spent $118.6 million on health research and partnerships in the U.S. over the past five years, including funding for a group that was criticized for downplaying the role of sugary drinks in fueling obesity.

The world's biggest beverage maker had vowed last month to be more transparent about the various health programs and messaging it funds. The pledge came after a New York Times story detailed the company's financial support for the Global Energy Balance Network. The story said the group promotes the idea that people are overly fixated on how much they're eating, rather than how much they're exercising.

SEE ALSO: IRS says Coca-Cola owes $3.3 billion in taxes

In a video announcing the network, one of the group's leaders had said the media focuses on "eating too much, eating too much, eating too much — blaming fast food, blaming sugary drinks, and so on."

Some health and nutrition advocates say it has become common for food companies to try and deflect criticism about their products by talking about the need for more physical activity.

Following criticism sparked by the New York Times story, Coca-Cola CEO Muhtar Kent said he was disappointed the company's actions created "more confusion and mistrust" and vowed to be more transparent. The maker of Sprite, Dasani and Powerade said its transparency effort will start in the U.S., and expand internationally.

"We understand that our efforts in dealing with the obesity epidemic are not seen as credible, so we must — and want to — do better," said Sandy Douglas, president of Coca-Cola North America, in a statement Tuesday.

In a post on its website, Coca-Cola said it spent $21.8 million on scientific research since 2010. It also spent $96.8 million on "health and well-being partnerships," including payments to dozens of dietitians and others who share their views with the public.

In March, The Associated Press reported that Coca-Cola had worked with fitness and nutrition experts who each suggested a mini-Coke or mini-soda as a snack in columns for American Hearth Month in February. The pieces appeared on nutrition blogs and other sites.

Coca-Cola's website lets users search its partnerships and research efforts by keyword and year. The organizations it has provided money to include The Obesity Society and the American Diabetes Association.

Yoni Freedhoff, a nutrition and obesity expert at the University of Ottawa, said the disclosures by Coca-Cola provide a degree of transparency, but said the information doesn't necessarily capture what Coca-Cola got in return from the organizations.

"Consciously or unconsciously, (the organizations) might pause before saying anything that would in turn be negative for their funders," Freedhoff said.

The Global Energy Balance Network previously had not listed its funding source on its website, but posted it after Freedhoff pointed out the oversight to the group. The network has said that the suggestion that its work promotes "the idea that exercise is more important than diet in addressing obesity vastly oversimplifies this complex issue."

Related - This is exactly what happens one hour after drinking a can of Coke:

This is exactly what happens one hour after drinking a can of coke
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Coca-Cola: We spent $118.6M on health efforts in 5 years

In the first 10 minutes: 

10 teaspoons of sugar enter your system aka 100% of your recommended daily intake. Your body doesn't immediately reject the sweetness overload because phosphoric acid cuts the flavor allowing you to keep it down.

20 minutes: 

After 20 minutes of fizzy consumption, your blood sugar spikes and causes an insulin burst. Your liver responds to this by turning any and all the sugar it can get its hands on into fat. 

40 minutes:

Caffeine absorption is complete at this point. Your pupils dilate, your blood pressure rises, and as a response your liver distributes more sugar into your bloodstream. The adenosine receptors in your brain are now blocked preventing sleepiness and drowsiness.

45 minutes:

Your body increases your dopamine production exhilarating the pleasure center of your brain. Note: This is exactly what happens to your nervous system when your body is on heroin. 

>60 minutes:

You a get a further boost in your metabolism because the fizzy drink's phosphoric acid binds with calcium, magnesium and zinc in your lower intestine. The super large doses of sugar and artificial sweeteners also increase the urinary excretion of calcium.

>60 Minutes: 

The caffeine's diuretic properties percolate and make you want to use the bathroom. After using the bathroom, you have ejected the bonded calcium, magnesium and zinc that were initially meant for your bones. Sodium, electrolytes and water leave your body as well.

>60 minutes: 

The frenzy within you settles down and your sugar crash commences. You may start feeling grouchy and and lifeless. At this point, you've omitted the water from the soda from your body.


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