Apple pledges more aid to help with Europe's migrant crisis

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Apple Inc is stepping up aid to the thousands of migrants that are streaming into Europe from war-torn countries, Chief Executive Officer Tim Cook told employees in an internal message on Friday.

Cook wrote in a message on the company's intranet site that the Macbook and iPhone maker will make a "substantial donation" to relief agencies supporting the migrants and will match employee donations to the cause by 2-to-1.

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Apple pledges more aid to help with Europe's migrant crisis
LESBOS, GREECE - SEPTEMBER 18: A European volunteer holds a refugee child on her lap after a boat carrying refugees arrived in Lesbos Island, Greece on September 18, 2015. Refugees who begin a journey with a hope to have high living standards away from conflicts, continue using Greece's Lesbos island as a transit point on their way to Europe. Many refugees who get the boats from Turkey's Canakkale and Balikesir, usually land on Eftalou region of Mithymna city. (Photo by Ozge Elif Kizil/Anadolu Agency/Getty Images)
LESBOS, GREECE - SEPTEMBER 17: A European volunteer gives a sandwich to a refugee boy in Lesbos Island, Greece on September 17, 2015. European volunteers who came to Greece's Lesbos Island provide food, drinks and clothing for refugees. Volunteers check the coasts of the Lesbos Island with their binoculars every morning to see if any boat carrying refugees arrives in the island. Refugees who begin a journey with a hope to have high living standards away from conflicts, continue using Greece's Lesbos island as a transit point on their way to Europe. (Photo by Ozge Elif Kizil/Anadolu Agency/Getty Images)
A helper puts a jacket at a refugee boy at the 'Bayernkaserne', where clothes for migrants have been collected, in Munich, southern Germany, on September 9, 2015. Hundres of refugees arrive daily in Munich and the border region of Germany. AFP PHOTO / CHRISTOF STACHE (Photo credit should read CHRISTOF STACHE/AFP/Getty Images)
MUNICH, GERMANY - SEPTEMBER 05: A migrant boy who had arrived on a train from Hungary gets a kiss from a volunteer worker at Munich Hauptbahnhof main railway station on September 5, 2015 in Munich, Germany. Thousands of migrants are traveling to Germany following an arduous ordeal in Hungary that resulted in thousands walking on foot and then being bussed by Hungarian authorities from Budapest to the Austrian-Hungarian border. (Photo by Sean Gallup/Getty Images)
LESBOS, GREECE - SEPTEMBER 18: A European volunteer holds a refugee child on her lap after a boat carrying refugees arrived in Lesbos Island, Greece on September 18, 2015. Refugees who begin a journey with a hope to have high living standards away from conflicts, continue using Greece's Lesbos island as a transit point on their way to Europe. Many refugees who get the boats from Turkey's Canakkale and Balikesir, usually land on Eftalou region of Mithymna city. (Photo by Ozge Elif Kizil/Anadolu Agency/Getty Images)
LESBOS, GREECE - SEPTEMBER 17: A European volunteer takes a child as a boat carrying refugees arrives in Lesbos Island, Greece on September 17, 2015. European volunteers who came to Greece's Lesbos Island provide food, drinks and clothing for refugees. Volunteers check the coasts of the Lesbos Island with their binoculars every morning to see if any boat carrying refugees arrives in the island. Refugees who begin a journey with a hope to have high living standards away from conflicts, continue using Greece's Lesbos island as a transit point on their way to Europe. (Photo by Ozge Elif Kizil/Anadolu Agency/Getty Images)
LESBOS, GREECE - SEPTEMBER 17: A European volunteer talks to an elderly refugee woman after refugee boat arrived in Lesbos Island, Greece on September 17, 2015. European volunteers who came to Greece's Lesbos Island provide food, drinks and clothing for refugees. Volunteers check the coasts of the Lesbos Island with their binoculars every morning to see if any boat carrying refugees arrives in the island. Refugees who begin a journey with a hope to have high living standards away from conflicts, continue using Greece's Lesbos island as a transit point on their way to Europe. (Photo by Ozge Elif Kizil/Anadolu Agency/Getty Images)
LESBOS, GREECE - SEPTEMBER 17: A European volunteer covers refugee children with aluminum foil to warm them after arriving Greece's Lesbos Island on September 17, 2015. Refugees who begin a journey with a hope to have high living standards away from conflicts, continue using Greece's Lesbos island as a transit point on their way to Europe. Many refugees who get the boats from Turkey's Canakkale and Balikesir, usually land on Eftalou region of Mithymna city. (Photo by Ozge Elif Kizil/Anadolu Agency/Getty Images)
LESBOS, GREECE - SEPTEMBER 17: A European volunteer talks to a crying refugee toddler after refugee boat arrived in Lesbos Island, Greece on September 17, 2015. European volunteers who came to Greece's Lesbos Island provide food, drinks and clothing for refugees. Volunteers check the coasts of the Lesbos Island with their binoculars every morning to see if any boat carrying refugees arrives in the island. Refugees who begin a journey with a hope to have high living standards away from conflicts, continue using Greece's Lesbos island as a transit point on their way to Europe. (Photo by Ozge Elif Kizil/Anadolu Agency/Getty Images)
LESBOS, GREECE - SEPTEMBER 17: A European volunteer checks a refugee after arriving in Lesbos Island, Greece on September 17, 2015. European volunteers who came to Greece's Lesbos Island provide food, drinks and clothing for refugees. Volunteers check the coasts of the Lesbos Island with their binoculars every morning to see if any boat carrying refugees arrives in the island. Refugees who begin a journey with a hope to have high living standards away from conflicts, continue using Greece's Lesbos island as a transit point on their way to Europe. (Photo by Ozge Elif Kizil/Anadolu Agency/Getty Images)
LESBOS, GREECE - SEPTEMBER 18: A European volunteer dresses up a refugee child after a boat carrying refugees arrived in Lesbos Island, Greece on September 18, 2015. Refugees who begin a journey with a hope to have high living standards away from conflicts, continue using Greece's Lesbos island as a transit point on their way to Europe. Many refugees who get the boats from Turkey's Canakkale and Balikesir, usually land on Eftalou region of Mithymna city. (Photo by Ozge Elif Kizil/Anadolu Agency/Getty Images)
LESBOS, GREECE - SEPTEMBER 18: A European volunteer talks to the refugee children on the coast after a boat carrying refugees arrived in Lesbos Island, Greece on September 18, 2015. Refugees who begin a journey with a hope to have high living standards away from conflicts, continue using Greece's Lesbos island as a transit point on their way to Europe. Many refugees who get the boats from Turkey's Canakkale and Balikesir, usually land on Eftalou region of Mithymna city. (Photo by Ozge Elif Kizil/Anadolu Agency/Getty Images)
LESBOS, GREECE - SEPTEMBER 18: A European volunteer holds a refugee child on her arms after a boat carrying refugees arrived in Lesbos Island, Greece on September 18, 2015. Refugees who begin a journey with a hope to have high living standards away from conflicts, continue using Greece's Lesbos island as a transit point on their way to Europe. Many refugees who get the boats from Turkey's Canakkale and Balikesir, usually land on Eftalou region of Mithymna city. (Photo by Ozge Elif Kizil/Anadolu Agency/Getty Images)
LESBOS, GREECE - SEPTEMBER 18: A European volunteer holds a baby to help refugees to step off the boat safely after it arrived in Lesbos Island, Greece on September 18, 2015. Refugees who begin a journey with a hope to have high living standards away from conflicts, continue using Greece's Lesbos island as a transit point on their way to Europe. Many refugees who get the boats from Turkey's Canakkale and Balikesir, usually land on Eftalou region of Mithymna city. (Photo by Ozge Elif Kizil/Anadolu Agency/Getty Images)
LESBOS, GREECE - SEPTEMBER 18: Refugee children who took a boat from Turkey to Lesbos Island play with a toy given by the European volunteers as they wait for a bus to go to Lesbos city center on September 18, 2015. Refugees trying to go to the city center walk almost 5 kilometers from the coast to the Molivos neighborhood to get a bus. Charities have been trying to make agreements with the local bus companies to provide transportation for the refugees. However, as it is hard to find buses, it is almost impossible to predict the time at which the buses will arrive. (Photo by Ozge Elif Kizil/Anadolu Agency/Getty Images)
LESBOS, GREECE - SEPTEMBER 18: A European volunteer delivers toys to the children as refugees who took a boat from Turkey to Lesbos Island wait for a bus to go to Lesbos city center on September 18, 2015. Refugees trying to go to the city center walk almost 5 kilometers from the coast to the Molivos neighborhood to get a bus. Charities have been trying to make agreements with the local bus companies to provide transportation for the refugees. However, as it is hard to find buses, it is almost impossible to predict the time at which the buses will arrive. (Photo by Ozge Elif Kizil/Anadolu Agency/Getty Images)
LESBOS, GREECE - SEPTEMBER 17: A European volunteer checks a refugee as another refugee lies on the beach after arriving in Lesbos Island, Greece on September 17, 2015. European volunteers who came to Greece's Lesbos Island provide food, drinks and clothing for refugees. Volunteers check the coasts of the Lesbos Island with their binoculars every morning to see if any boat carrying refugees arrives in the island. Refugees who begin a journey with a hope to have high living standards away from conflicts, continue using Greece's Lesbos island as a transit point on their way to Europe. (Photo by Ozge Elif Kizil/Anadolu Agency/Getty Images)
LESBOS, GREECE - SEPTEMBER 17: European volunteers help a woman refugee to step off the boat safely in Lesbos Island, Greece on September 17, 2015. European volunteers who came to Greece's Lesbos Island provide food, drinks and clothing for refugees. Volunteers check the coasts of the Lesbos Island with their binoculars every morning to see if any boat carrying refugees arrives in the island. Refugees who begin a journey with a hope to have high living standards away from conflicts, continue using Greece's Lesbos island as a transit point on their way to Europe. (Photo by Ozge Elif Kizil/Anadolu Agency/Getty Images)
FREILASSING, GERMANY - SEPTEMBER 16: A volunteer ditributes water to migrants who had arrived on foot from the Salzburg train station in Austria and were held up by police at a bridge before crossing the border to Germany on September 16, 2015 at Freilassing, Germany. Hundreds of migrants who had been stuck in Salzburg and unable to find available seats on trains going to Germany broke off in groups to reach the nearby border to Germany on foot. German authorities have temporarily reinstated border controls along Germany's border to Austria and are conducting spot checks on arriving traffic. Germany is still accepting up to thousands of new migrants daily but has imposed border controls in order to crack down on smugglers and to better regulate the flow of arriving migrants, tens of thousands of whom arrived in Germany over the last few weeks. Meanwhile Hungary has sealed it new fence along its border to Serbia and migrants are now heading to Croatia in an effort to reach western Europe.. (Photo by Sean Gallup/Getty Images)
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The Cupertino, California-based company is also offering customers the option to donate to the Red Cross through its App Store and iTunes Store.

"Apple is dedicated to advancing human rights around the world," Cook wrote in the message, seen by Reuters. "We hope the actions we're taking will help make the situation less desperate for some, and ease the hardship so many are enduring."

An Apple spokesman confirmed the authenticity of the message.

As Europe grapples with its worst migrant crisis since World War II, other Silicon Valley giants have also pledged to help.

Earlier this week, Google said it will match the first $5.5 million worth of donations globally until it raises $11 million.

The crisis in Europe has worsened as civilians seek to escape the four-year-old civil war in Syria, in addition to fleeing conflicts in Afghanistan, Yemen, Iraq and Libya.

The International Organization for Migration said on Friday that a record 473,887 refugees and migrants had crossed the Mediterranean to Europe so far in 2015, including at least 182,000 Syrians - almost 40 percent of the total.

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