Amazon Prime now offers a Washington Post subscription
Amazon is giving Prime customers six months of free digital access to The Washington Post.
The company's CEO Jeff Bezos acquired the newspaper two years ago and has not connected it to Amazon's business until now.
In an attempt to grow Prime memberships and at the same time increase the newspaper's readership, Amazon is providing the first six months for free and a discounted subscription rate of $3.99 a month after that. The Washington Post president Steve Hills commented:
Even though the exact numbers of Prime users are not stated, the estimate is around 35 million to 40 million members, majorly boosting the newspaper's readership in an industry that is trying to figure out ways to adapt and survive.
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