"How offensive," you can hear the woman in the commercial say as a gay couple approaches the church for their wedding. "I won't let you blemish the sanctity of marriage!" After a long pause, she proceeds to break out a "Tide to Go" stick to get rid of a stain on the groom's shirt.
This brand new (not yet aired) commercial for "Tide to Go" is making a statement. Director Mark Nickelsburg shared the video to his Facebook page with the caption, "First a clerk in Kentucky, and now a church lady in Los Angeles! This same sex couple faces yet another obstacle on the way to marriage equality in this spot I directed for Tide to Go."
Watch the video here:
First a clerk in Kentucky, and now a church lady in Los Angeles! This same sex couple faces yet another obstacle on the...
This isn't the first time Tide's parent company, Procter & Gamble, has come out in support of marriage equality. In fact, around the time of the SCOTUS ruling, P&G tweeted this, saying "labels are for products, not people."
Click here to see which other major companies support same-sex marriage:
companies in favor of marriage
New 'Tide to Go' commercial has everyone talking
"It is our belief that everyone should be treated equally under the law, and that includes rights we believe individuals should have related to marriage," Target Executive Vice President of Human Resources Jodee Kozlak wrote on the company's blog. (AP Photo/Steven Senne, File)
"As a San Francisco based-brand, we celebrate the Supreme Court's ruling moving California forward on the road to marriage equality," Banana Republic said in June 2013. (Photographer: Patrick T. Fallon/Bloomberg via Getty Images)
"NIKE Inc., has long supported the recognition of same-sex civil marriage, domestic partnerships and workplace non-discrimination." (AP Photo/Don Ryan, File)
The ice cream juggernaut has been in support of marriage equality for over 35 years, according to the company's website. (Photo by Visions of America/UIG via Getty Images)
"Approximately 70% of people on Facebook in the U.S. are connected to a friend who has expressly identified themselves as gay, lesbian or bisexual on their timeline. #PrideConnectsUs" (AP Photo/Ben Margot, File)
"Our support for marriage equality is a natural extension of our support for eBay's LGBT employees and a reflection of our company's commitment to diversity, inclusion and equality in the workplace." (AP Photo/Paul Sakuma)
"Citi promotes a work environment where diversity is embraced and where our differences are valued and respected." (Photo by Mario Tama/Getty Images)