Watch the Serena Williams Signature Statement fashion show LIVE

Before you go, we thought you'd like these...


Serena Williams isn't just an incredibly talented athlete, she's also a businesswoman and designer. During this all-important week for the fashion industry, Serena will be live-streaming her fashion show, but she's doing it a little differently from the rest of the design crowd. Serena is giving fans a front row seat to the newest offerings from her line, Serena Williams Signature Statement, for fall -- which is exactly what's on our mind as we experience these chillier September nights! Watch this space, we'll be showing it LIVE right here starting at 2:15pm, Tuesday September 15th.

Not only is it going to be live-streamed, it'll also be immediately shoppable online following the show. So if you see something you love, you can snatch it up before anyone else on HSN.com.

"Throughout my life, I've always believed in pushing boundaries... whether it's in tennis, business or fashion!" said Williams. "By offering my Signature Statement collection exclusively through an innovative retailer like HSN, I'm able to communicate directly with my fans. This year my runway show will be broadcast live, and you can shop the collection immediately afterwards. That is exciting to me and not common in fashion today."

Before the runway begins, you can go here to see how Serena and her team of fashion experts prepare for the show, and make sure to watch this space -- we'll be live-streaming the show right here on AOL.com!

Plus, get a sneak peek at the collection below (hint: you'll want every. single. piece.)

5 PHOTOS
Serena Williams fall sneak peek
See Gallery
Watch the Serena Williams Signature Statement fashion show LIVE
of
SEE ALL
BACK TO SLIDE
SHOW CAPTION +
HIDE CAPTION

SHOP NOW!
Read Full Story

People are Reading