The Surge soda comeback takes its next major step

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'90s Soda "Surge" Is Back on Store Shelves

Exactly a year ago, Coca-Cola brought back Surge, the first in what's become a full-on wave of '90s rereleases. Problem was, Surge was an Amazon "exclusive," and fans wiped out all of the $14 12-packs within hours, leaving people to pay, say, $244 on the black market.

But yesterday marked the official rerelease of Surge cans in a smattering of brick-and-mortar stores. To try and make things easier, the brand has put up a map that plots Surge's whereabouts at independent retailers. Purveyors on the list are mainly clustered in the South, the mid-Atlantic states, and the Midwest, and unless New Yorkers are cool road-tripping to Norwalk, Connecticut, for their fix, they're also out of luck for now.


Take a look at discontinued sodas in the gallery below:

Discontinued sodas, Surge
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The Surge soda comeback takes its next major step
Eric Karkovack laughs next to a "SURGE" cooler, Friday, April 1, 2005, in his Carlisle, Pa., home. Coca-Cola Co.'s Surge blasted into the cola wars in 1997 billed as a "fully loaded citrus soda" to go up against PepsiCo Inc.'s popular Mountain Dew. Surge is now considered the beverage equivalent of an endangered species. Karkovack is working to save Surge. (AP Photo/Carolyn Kaster)
The Coca-Cola Co.announced Monday Dec. 16, 1996 in Atlanta, that it will introduce early next year, a greenish colored soft drink called Surge to compete with Pepsico's Mountain Dew. The drink will be marketed toward teens and young adults and will be unveiled with commercials during Super Bowl XXXI. (AP Photo/HO)
This was one of the first energy drink soda's SURGE!
crystal pepsi
Bottles of Crystal Pepsi are seen in a bottling factory in 1992. (AP Photo/Pepsi-Cola)
OK Cola
Coca-Cola's new OK soda, being test marketed, targeting teen consumers w. its understated can design w. world-weary teen face, OK logo & pseudo-Zen saying. (Photo by Ted Thai/The LIFE Images Collection/Getty Images)
UNITED STATES - JANUARY 01: Bottle of Jolt Cola. (Photo by Al Freni/The LIFE Images Collection/Getty Images)
A bottle of Pepsi's new Josta drink is shown in this photo taken Tuesday, July 15, 1997, in New York. Ancient Indians believed the guarana beans in the new drink contain ``raw, potent power,'' the bottle says and after nearly two years of test-marketing, the No. 2 soft-drink maker is rolling out a national marketing campaign for the caffeine-charged drink. (AP Photo/Richard Drew)

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