Carrie Underwood to make New York Fashion Week debut

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Forget the front row. This season country singer Carrie Underwood and her gorgeous gams will be behind the scenes at New York Fashion Week, as she hosts a pop-up-style activation for her line with Dick's Sporting Goods called Calia by Carrie Underwood.

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The event will take place at The HQ, a new Fashion Week venue, and also will feature instant shopping for guests immediately after her line is presented on Sept. 10. She told WWD, "I've been a spectator at Fashion Week a few times, but this is the first time I'll be involved."

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Being able to purchase the pieces from her fitness and lifestyle apparel brand -; which include capris, sweaters and tops for layering -; was important to her, since she said one of her frustrations is waiting six months from seeing something on the runway to actually being able to buy it. Naturally Underwood, whose new album Storyteller drops Oct. 23, also will curate the presentation's soundtrack -; talk about a no-brainer.

For photos of Carrie Underwood, click through the gallery below:

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Carrie Underwood to make New York Fashion Week debut
NASHVILLE, TN - JUNE 13: Singer-songwriter Carrie Underwood attends a pre-show press conference during day 3 at the 2015 CMA Festival on June 13, 2015 in Nashville, Tennessee. (Photo by Terry Wyatt/Getty Images)
NASHVILLE, TN - JUNE 13: Singer Carrie Underwood performs at LP Field during the 2015 CMA Festival on June 13, 2015 in Nashville, Tennessee. (Photo by C Flanigan/FilmMagic)
NASHVILLE, TN - NOVEMBER 05: Carrie Underwood attends the 48th annual CMA Awards at the Bridgestone Arena on November 5, 2014 in Nashville, Tennessee. (Photo by Michael Loccisano/WireImage)
NEW YORK, NY - DECEMBER 10: Carrie Underwood and DICK'S Sporting Goods launch CALIA by Carrie Underwood, a fitness and lifestyle apparel brand at an event on December 10, 2014 hosted by Alicia Quarles in New York City. (Photo by Ilya S. Savenok/Getty Images for CALIA by Carrie Underwood)
NASHVILLE, TN - NOVEMBER 05: Carrie Underwood attends the 48th annual CMA Awards at the Bridgestone Arena on November 5, 2014 in Nashville, Tennessee. (Photo by Larry Busacca/Getty Images)
Carrie Underwood performs at the iHeartRadio Country Festival on Saturday, March 29, 2014 in Austin, Texas. (Photo by Jack Plunkett/Invision/AP)
NASHVILLE, TN - JUNE 04: Carrie Underwood speaks during the 2014 CMT Music awards at the Bridgestone Arena on June 4, 2014 in Nashville, Tennessee. (Photo by Jeff Kravitz/FilmMagic)
NEW YORK, NY - DECEMBER 10: Carrie Underwood and DICK'S Sporting Goods' Alycia Scott unveil CALIA by Carrie Underwood. (Photo by Ilya S. Savenok/Getty Images for CALIA by Carrie Underwood)
PROVO, UT - JULY 04: Carrie Underwood Carrie Underwood performs in concert at LaVell Edwards Stadium on July 4, 2014 in Provo, Utah. (Photo by Clayton Chase/Getty Images)
NEW YORK, NY - DECEMBER 10: Carrie Underwood and DICK'S Sporting Goods launch CALIA by Carrie Underwood, a fitness and lifestyle apparel brand at an event on December 10, 2014 hosted by Alicia Quarles in New York City. (Photo by Ilya S. Savenok/Getty Images for CALIA by Carrie Underwood)
Brad Paisley may have announced it to the world, but Carrie Underwood found out her baby's gender in a much more private setting….and it wasn't a doctors office.
NEW YORK, NY - APRIL 29: Honoree Carrie Underwood (L) and husband Mike Fisher attend the TIME 100 Gala, TIME's 100 most influential people in the world, at Jazz at Lincoln Center on April 29, 2014 in New York City. (Photo by Ben Gabbe/Getty Images for TIME)
NASHVILLE, TN - NOVEMBER 05: Hosts Brad Paisley and Carrie Underwood speak onstage during the 48th annual CMA awards at the Bridgestone Arena on November 5, 2014 in Nashville, Tennessee. (Photo by Rick Diamond/Getty Images)
NASHVILLE, TN - NOVEMBER 05: Brad Paisley, Steven Tyler, and Carrie Underwood perform during the 48th annual CMA awards at the Bridgestone Arena on November 5, 2014 in Nashville, Tennessee. (Photo by Terry Wyatt/FilmMagic)
NASHVILLE, TN - NOVEMBER 05: Hosts Brad Paisley and Carrie Underwood speak onstage during the 48th annual CMA Awards at the Bridgestone Arena on November 5, 2014 in Nashville, Tennessee. (Photo by Rick Diamond/Getty Images)
NEW YORK, NY - JUNE 10: Singer Carrie Underwood attends the Samsung Hope For Children Gala 2014 on June 10, 2014 in New York City. (Photo by Neilson Barnard/Getty Images for Samsung)
NEW YORK, NY - JUNE 10: Singer Carrie Underwood attends the Samsung Hope For Children Gala 2014 on June 10, 2014 in New York City. (Photo by Neilson Barnard/Getty Images for Samsung)
NASHVILLE, TN - JUNE 04: Carrie Underwood and Miranda Lambert perform during the 2014 CMT Music awards at the Bridgestone Arena on June 4, 2014 in Nashville, Tennessee. (Photo by Jeff Kravitz/FilmMagic)
NASHVILLE, TN - JUNE 04: Carrie Underwood (L) and Miranda Lambert attend the 2014 CMT Music awards at the Bridgestone Arena on June 4, 2014 in Nashville, Tennessee. (Photo by Larry Busacca/WireImage)
NASHVILLE, TN - JUNE 04: Carrie Underwood and Miranda Lambert attend the 2014 CMT Music awards at the Bridgestone Arena on June 4, 2014 in Nashville, Tennessee. (Photo by Terry Wyatt/FilmMagic)
LAS VEGAS, NV - MAY 18: Singer Carrie Underwood arrives at the 2014 Billboard Music Awards at the MGM Grand Garden Arena on May 18, 2014 in Las Vegas, Nevada. (Photo by Axelle/Bauer-Griffin/FilmMagic)
LAS VEGAS, NV - MAY 18: Singer Carrie Underwood arrives at the 2014 Billboard Music Awards at the MGM Grand Garden Arena on May 18, 2014 in Las Vegas, Nevada. (Photo by Axelle/Bauer-Griffin/FilmMagic)
NASHVILLE, TN - JUNE 03: Carrie Underwood performs at The Grand Ole Opry on June 3, 2014 in Nashville, Tennessee. (Photo by Terry Wyatt/Getty Images for Schmidt Relations)
NASHVILLE, TN - JUNE 03: Carrie Underwood performs at The Grand Ole Opry on June 3, 2014 in Nashville, Tennessee. (Photo by Terry Wyatt/Getty Images for Schmidt Relations)
LAS VEGAS, NV - MAY 18: Recording artists Miranda Lambert (L) and Carrie Underwood perform during the 2014 Billboard Music Awards at the MGM Grand Garden Arena on May 18, 2014 in Las Vegas, Nevada. (Photo by Ethan Miller/Getty Images)
LAS VEGAS, CA- MAY 18: Singer Carrie Underwood, winner of the Milestone Award, poses in the press room at the 2014 Billboard Music Awards at the MGM Grand Garden Arena on May 18, 2014 in Las Vegas, Nevada.(Photo by Jeffrey Mayer/WireImage)
LAS VEGAS, NV - MAY 18: Singers Carrie Underwood and Miranda Lambert arrive at the 2014 Billboard Music Awards at the MGM Grand Garden Arena on May 18, 2014 in Las Vegas, Nevada. (Photo by Gregg DeGuire/WireImage)
Carrie Underwood accepts the award for video of the year for "See You Again" at the CMT Music Awards at Bridgestone Arena on Wednesday, June 4, 2014, in Nashville, Tenn. (Photo by Wade Payne/Invision/AP)
Carrie Underwood performs at the iHeartRadio Country Festival on Saturday, March 29, 2014 in Austin, Texas. (Photo by Jack Plunkett/Invision/AP)
Carrie Underwood performs on NBC's "Today" show on Wednesday, Aug. 15, 2012 in New York. (Photo by Charles Sykes/Invision/AP)
Carrie Underwood arrives at the 47th annual CMA Awards at Bridgestone Arena on Wednesday, Nov. 6, 2013, in Nashville, Tenn. (Photo by Evan Agostini/Invision/AP)
Carrie Underwood performs onstage at The 47th Annual CMA Awards, on Wednesday, November 6, 2013 at Bridgestone Arena in Nashville, Tenn. (Photo by Frank Micelotta/Invision/AP Images)
Carrie Underwood attends the T.J. Martell Foundation 38th Honors Gala, on Tuesday, Oct. 22, 2013, in New York. (Photo by Greg Allen/Invision/AP)
Carrie Underwood performs "Yesterday" on stage at the 65th Primetime Emmy Awards at Nokia Theatre on Sunday Sept. 22, 2013, in Los Angeles. (Photo by Chris Pizzello/Invision/AP)
Al Pacino, left, and Carrie Underwood seen at the 65th Primetime Emmy Awards at Nokia Theatre on Sunday Sept. 22, 2013, in Los Angeles. (Photo by Todd Williamson/Invision for Academy of Television Arts & Sciences/AP Images)
Carrie Underwood, Mark Burnett and Roma Downey greet each other as they arrive at the 65th Primetime Emmy Awards at Nokia Theatre on Sunday Sept. 22, 2013, in Los Angeles. (Photo by Matt Sayles/Invision for Academy of Television Arts & Sciences/AP Images)
FILE - This June 9, 2013 file photo shows Carrie Underwood performing at the 2013 CMA Music Festival in Nashville, Tenn. On Sept. 8, Underwood will sing "Waiting All Day for Sunday Night," the new theme song for "Sunday Night Football." (Photo by Wade Payne/Invision/AP, File)
Carrie Underwood performs at LP Field on Sunday June 9, 2013 in Nashville Tennessee.(Photo by John Davisson/Invision/AP)
From left, Leslie Fram, senior vice president of music strategy, CMT, Carrie Underwood and Van Toffler, president, Viacom Media Networks Music and Logo Group arrive at the 2013 CMT Music Awards at Bridgestone Arena on Wednesday, June 5, 2013, in Nashville, Tenn. (Photo by Frank Micelotta/Invision/AP)
Carrie Underwood performs at the 2013 CMT Music Awards at Bridgestone Arena on Wednesday, June 5, 2013, in Nashville, Tenn. (Photo by Donn Jones/Invision/AP)
Carrie Underwood performs with Brad Paisley on day 4 at the 2013 CMA Music Festival at LP field on Sunday, June 9, 2013 in Nashville, Tenn. (Photo by Wade Payne/Invision/AP)
Carrie Underwood performs "Two Black Cadillacs" at the 48th Annual Academy of Country Music Awards at the MGM Grand Garden Arena in Las Vegas on Sunday, April 7, 2013. (Photo by Chris Pizzello/Invision/AP)
Singers Shania Twain , left, Carrie Underwood and Faith Hill, right, arrive at the 48th Annual Academy of Country Music Awards at the MGM Grand Garden Arena in Las Vegas on Sunday, April 7, 2013. (Photo by Al Powers/Invision/AP)
Carrie Underwood poses backstage with the award for best country solo performance for "Blown Away" at the 55th annual Grammy Awards on Sunday, Feb. 10, 2013, in Los Angeles. (Photo by Matt Sayles/Invision/AP)
Carrie Underwood performs at the 55th annual Grammy Awards on Sunday, Feb. 10, 2013, in Los Angeles. (Photo by John Shearer/Invision/AP)
Singer Carrie Underwood poses in the press room with her awards for Female Artist of the Year and Single by a Vocal Collaboration backstage at the American Country Awards on Monday, Dec. 10, 2012, in Las Vegas. (Photo by Jeff Bottari/Invision/AP)
Carrie Underwood arrives at the 40th Anniversary American Music Awards on Sunday, Nov. 18, 2012, in Los Angeles. (Photo by Jordan Strauss/Invision/AP)
Carrie Underwood performs onstage at the 46th Annual Country Music Awards at the Bridgestone Arena on Thursday, Nov. 1, 2012, in Nashville, Tenn. (Photo by Wade Payne/Invision/AP)
Carrie Underwood, left, and Mike Fisher arrive at the 46th Annual Country Music Awards at the Bridgestone Arena on Thursday, Nov. 1, 2012, in Nashville, Tenn. (Photo by Chris Pizzello/Invision/AP)
Carrie Underwood arrives at the 46th Annual Country Music Awards at the Bridgestone Arena on Thursday, Nov. 1, 2012, in Nashville, Tenn. (Photo by Chris Pizzello/Invision/AP)
Carrie Underwood performs on NBC's "Today" show on Wednesday, Aug. 15, 2012 in New York. (Photo by Charles Sykes/Invision/AP)
Carrie Underwood performs on NBC's "Today" show on Wednesday, Aug. 15, 2012 in New York. (Photo by Charles Sykes/Invision/AP)
Carrie Underwood performs at the 2012 CMT Music Awards on Wednesday, June 6, 2012 in Nashville, Tenn. (Photo by John Shearer/Invision/AP)
Carrie Underwood performs at the 2012 CMT Music Awards on Wednesday, June 6, 2012 in Nashville, Tenn. (Photo by John Shearer/Invision/AP)
Carrie Underwood, left, and Mike Fisher arrive at the American Idol Finale on Wednesday, May 23, 2012 in Los Angeles. (Photo by Jordan Strauss/Invision/AP)
Carrie Underwood arrives at the American Idol Finale on Wednesday, May 23, 2012 in Los Angeles. (Photo by Jordan Strauss/Invision/AP)
Carrie Underwood arrives at the American Idol Finale on Wednesday, May 23, 2012 in Los Angeles, Calif. (Photo by Jordan Strauss/Invision/AP)
In this May 1, 2012 photo released by iHeartRadio, country singer Carrie Underwood, right, performs at an intimate iHeartRadio Live show presented by P.C. Richard & Son in New York. Underwood's latest album, "Blown Away," was released on Tuesday. (AP Photo/iHeartRadio, Jennifer Pottheiser)
In this May 1, 2012 photo released by iHeartRadio, country singer Carrie Underwood performs at an intimate iHeartRadio Live show presented by P.C. Richard & Son in New York. Underwood's latest album, "Blown Away," was released on Tuesday. (AP Photo/iHeartRadio, Jennifer Pottheiser)
Tony Bennett, left, and Carrie Underwood present the award for best new artist during the 54th annual Grammy Awards on Sunday, Feb. 12, 2012 in Los Angeles. (AP Photo/Matt Sayles)
Carrie Underwood arrives at the 54th annual Grammy Awards on Sunday, Feb. 12, 2012 in Los Angeles. (AP Photo/Chris Pizzello)
Carrie Underwood arrives at the 54th annual Grammy Awards on Sunday, Feb. 12, 2012 in Los Angeles. (AP Photo/Chris Pizzello)
Carrie Underwood arrives at the 45th Annual CMA Awards in Nashville on Wednesday, Nov. 9, 2011. (AP Photo/Evan Agostini)
Carrie Underwood performs during the iHeartRadio music festival on Friday, Sept. 23, 2011, in Las Vegas. (AP Photo/Chris Pizzello)
Carrie Underwood performs during the iHeartRadio music festival on Friday, Sept. 23, 2011, in Las Vegas. (AP Photo/Chris Pizzello)
Singer Carrie Underwood performs at the Stagecoach Music Festival in Coachella, Calif. on Sunday, May 1, 2011. (AP Photo/Dan Steinberg)
Carrie Underwood and Vince Gill perform after the first period of Game 4 between the Nashville Predators and the Anaheim Ducks in a first-round NHL Stanley Cup playoff hockey series on Wednesday, April 20, 2011, in Nashville, Tenn. Underwood is married to Predators center Mike Fisher. (AP Photo/Mark Humphrey)
NASHVILLE, TN - SEPTEMBER 09: Mike Fisher and Carrie Underwood attend the 8th Annual ACM Honors at Ryman Auditorium on September 9, 2014 in Nashville, Tennessee. (Photo by Rick Diamond/Getty Images for ACM)
LAS VEGAS, NV - MAY 18: (EXCLUSIVE COVERAGE) Singer Carrie Underwood (R) and hockey player Mike Fisher attend the 2014 Billboard Music Awards at the MGM Grand Garden Arena on May 18, 2014 in Las Vegas, Nevada. (Photo by Kevin Mazur/Billboard Awards 2014/WireImage)
NASHVILLE, TN - DECEMBER 07: Carrie Underwood performs during The Raging Idiots' Million Dollar Show for St. Jude at Ryman Auditorium on December 7, 2015 in Nashville, Tennessee. (Photo by John Shearer/Getty Images for The Raging Idiots)
Carrie Underwood performs during the Sinatra 100 - An All-Star Grammy concert at The Wynn Las Vegas, Wednesday, Dec. 2, 2015. (Photo by Eric Jamison/Invision/AP)
Carrie Underwood poses in the press room at the American Music Awards at the Microsoft Theater on Sunday, Nov. 22, 2015, in Los Angeles. (Photo by Jordan Strauss/Invision/AP)
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