Jessica Alba's Honest Company Slapped With $5 Million Lawsuit Over Alleged Not-So 'Natural' Products

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Jessica Alba's Honest Co. Comes Forward in Sunscreen Scandal


Jessica Alba's Honest Company is being sued for not being so honest after all.

A consumer named Jonathan D. Rubin filed a class action lawsuit Thursday against The Honest Company Inc. at the District Court of Northern California in San Francisco claiming products described as "natural" actually contain synthetic preservatives, according to legal documents obtained by TheWrap.

Included in the list of those being "deceptively and misleadingly labeled and marketed" for containing unnatural ingredients are Honest Hand Soap, Honest Dish Soap, Honest Diapers and Honest Multi-Surface Cleaner. Meanwhile, Honest Sunscreen "is ineffective," states the lawsuit.

"Honest also labels and markets the Products as 'natural' its website, on third party marketplace websites, and in print and television advertisements," it continues.

Alba came under fire last month when customers complained that an SPF 30 sunscreen the actress' billion-dollar company sells isn't very effective, and their skin is getting sun burned as a result. A statement from Honest maintained that the product was "safe and effective" and said, "The number of complaints received on our own website about our Sunscreen Lotion constitute less than one half of one percent of all units actually sold at honest.com."

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Jessica Alba's Honest Company Slapped With $5 Million Lawsuit Over Alleged Not-So 'Natural' Products
Actress Jessica Alba poses at the 30th Anniversary Impact Awards Dinner at the Beverly Wilshire Hotel on Tuesday, March 17, 2015, in Beverly Hills, Calif. (Photo by Chris Pizzello/Invision/AP)
Jessica Alba arrives at The Metropolitan Museum of Art's Costume Institute benefit gala celebrating "China: Through the Looking Glass" on Monday, May 4, 2015, in New York. (Photo by Charles Sykes/Invision/AP)
HOLLYWOOD, CA - AUGUST 19: Actress Jessica Alba arrives at the Los Angeles Premiere 'Sin City: A Dame To Kill For' at TCL Chinese Theatre on August 19, 2014 in Hollywood, California. (Photo by Jon Kopaloff/FilmMagic)
HOLLYWOOD, CA - AUGUST 19: Actress Jessica Alba arrives at the Los Angeles Premiere 'Sin City: A Dame To Kill For' at TCL Chinese Theatre on August 19, 2014 in Hollywood, California. (Photo by Jon Kopaloff/FilmMagic)
LOS ANGELES, CA - AUGUST 17: In this handout photo provided by Los Angeles Dodgers, Jessica Alba is seen during the Los Angeles Dodgers vs Milwaukee Brewers August 17, 2014 at Dodger Stadium in Los Angeles, California. Alba threw out the first pitch. (Photo by Jon SooHoo/Los Angeles Dodgers via Getty Images)
LOS ANGELES, CA - AUGUST 17: In this handout photo provided by Los Angeles Dodgers, Jessica Alba is seen during the Los Angeles Dodgers vs Milwaukee Brewers August 17, 2014 at Dodger Stadium in Los Angeles, California. Alba threw out the first pitch. (Photo by Jon SooHoo/Los Angeles Dodgers via Getty Images)
WATCH WHAT HAPPENS LIVE -- Pictured: Jessica Alba -- (Photo by: Charles Sykes/Bravo/NBCU Photo Bank via Getty Images)
LOS ANGELES, CA - AUGUST 14: Jessica Alba seen at LAX on August 14, 2014 in Los Angeles, California. (Photo by GVK/Bauer-Griffin/GC Images)
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HAIKOU, CHINA - OCTOBER 25: (CHINA OUT) Jessica Alba attends a press conference of Mission Hills World Celebrity Pro-Am on October 25, 2014 in Haikou, China. (Photo by ChinaFotoPress/ChinaFotoPress via Getty Images)
HAIKOU, CHINA - OCTOBER 24: (CHINA OUT) Actress Jessica Alba attends the Mission Hills World Celebrity Pro-Am opening ceremony at Mission Hills - Huayi Brothers - Feng Xiaogang Movie Town on October 24, 2014 in Haikou, China. (Photo by ChinaFotoPress/ChinaFotoPress via Getty Images)
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LOS ANGELES, CA - OCTOBER 14: Actress Jessica Alba speaks at SELF Joyce Chang, Jessica Alba Caley Yavorsky and Allyson Felix Luncheon on October 14, 2014 in Los Angeles, California. (Photo by Ari Perilstein/Getty Images for SELF)
NEW YORK, NY - SEPTEMBER 29: Jessica Alba speaks onstage during An Honest Conversation with Jessica Alba and Christopher Gavigan on September 29, 2014 in New York City. (Photo by Neilson Barnard/Getty Images for AWXI)
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NEW YORK, NY - SEPTEMBER 10: Jessica Alba attends the unveiling of The Honest Company Ultra Clean Room at The Mount Sinai Hospital on September 10, 2014 in New York City. (Photo by Kevin Mazur/Getty Images for The Honest Company)
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HOLLYWOOD, CA - AUGUST 19: Actress Jessica Alba arrives at the Los Angeles premiere of 'Sin City: A Dame To Kill For' at TCL Chinese Theatre on August 19, 2014 in Hollywood, California. (Photo by Axelle/Bauer-Griffin/FilmMagic)
HOLLYWOOD, CA - AUGUST 19: Actress Jessica Alba and Cash Warren arrive at the Los Angeles premiere of 'Sin City: A Dame To Kill For' at TCL Chinese Theatre on August 19, 2014 in Hollywood, California. (Photo by Axelle/Bauer-Griffin/FilmMagic)
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In the new lawsuit, Rubin claims the sunscreen, which he bought at Gelson's Markets in Los Angeles, was "ineffective in preventing unhealthy exposure to harmful UV rays."

Since Sept. 2012, Honest, which is based in Santa Monica, California, has marketed itself as a "natural products" company, and has based its advertising campaign around that.

Unnatural materials that lawsuit claims are in Honest products include Methylisothiazolinone, a synthetic preservative, Cocamidopropyl Betaine, a synthetic surfactant, Phenoxyethanol, a synthetic preservative, and Sodium Polycrylate, a petrochemical-based additive.

Rubin is asking for all profits generated from the products stated to be refunded to people who have purchased them and damages determined by the court of at least $5 million.

Rubin is legally represented by attorneys Nicholas A. Carlin and Conor H. Kennedy of Phillips, Erlewine, Given and Carlin, LLP of San Francisco.

Pamela Chelin contributed to this report.

Read original story Jessica Alba's Honest Company Slapped With $5 Million Lawsuit Over Alleged Not-So 'Natural' Products At TheWrap

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