The 11 greatest moments Apple's ever had on stage

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Apple After Steve Jobs

Any Apple fan knows that the company's keynotes aren't just about the products being unveiled — it's about the way Apple does it.

Apple's late cofounder and former CEO Steve Jobs had a reputation for captivating the audience during big events and announcements.

The phrase "one more thing" became famous because of Jobs' tenancy to surprise the crowd with another announcement after the keynote was expected to be over.

With Apple's next big event coming next week on September 9, here's a look at some of the greatest moments Apple has had on stage so far.

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The 11 greatest moments Apple's ever had on stage
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The 11 greatest moments Apple's ever had on stage

1. When Jobs returned to Apple in 1997, the crowd erupted with applause and cheer as he walked back on stage for the first time.

(Photo via YouTube)

2. The introduction of the first iMac was a milestone for Apple. It was the first computer that seemed cool and not focused on the enterprise. The crowd ate it up.

(Photo via YouTube)

3. The crowd went nuts when Jobs demonstrated how WiFi works back in 1999.

(Photo via YouTube)

4. Jobs showed the world the iPod for the first time at an intimate event in 2001.

(Photo via YouTube)

5. Conference attendees went ballistic when apple unveiled the iPhone in 2007.

(Photo via YouTube)

6. He even prank called Starbucks on stage and ordered 4000 lattes to show how well phone calls worked on the iPhone.

(Photo via YouTube)

7. Apple debuted the iPad in 2010 at half the price most people expected.

(Photo via YouTube)

8. One of Jobs' most memorable "one more thing" announcements was the first Facetime demo in 2010.

(Photo via YouTube)

9. Jobs perfectly summed up the company's approach to mobile with a simple image of a street sign.

(Photo via YouTube)

10. Apple CEO Tim Cook used Jobs' famous "one more thing" line for the first time when he unveiled the Apple Watch.

(Photo via YouTube)

11. When Apple bought Beats Electronics for $3 billion last year, Dr. Dre and renowned record executive Jimmy Lovine were brought on as official Apple employees.

(Photo by Andy Kropa/Invision/AP, File)

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