#DrinkGoodDoGood: A campaign to bring fresh produce to communities in need
Have you ever heard of a "food desert"? A very real problem right here in the United States, food deserts are areas that do not have access to fresh produce and make it difficult for people to make healthy food choices. Naked Juice and Wholesome Wave are teaming up (with the help of Adrian Grenier, Common, and more!) to help these underserved communities across the country with their #DrinkGoodDoGood campaign.
It's a pretty incredible initiative, and there's something you can do to help. All you need to do is take a selfie holding fruits or vegetables, post it to your social media accounts with the hashtag #DrinkGoodDoGood and tag a friend to do the same. By posting this, Naked Juice will donate 10 lbs. of fresh produce to communities in need on your behalf!
We had the opportunity to speak with Adrian Grenier about the initiative during its launch event. "I've always been interested in environmental and health issues," he explained, "And I was lucky enough to have a great food education from my mom, she taught me to enjoy healthy options. My palate was trained early."
Growing up in New York, Adrian has seen first hand the food deserts that exist around the country. The problem, he explains, is the "barrier to access" some face when it comes to fresh produce. When you have to constantly leave your neighborhood to access fresh food, it makes it much more difficult to make healthy eating choices.
We asked Adrian to share some of his healthy eating tips, and these were his recommendations:
- Take your time, and eat with friends -- by pacing yourself, you're less likely to overeat
- Share your food with friends and loved ones -- what's better than good food and good company?
- Try to eat fresh vegetables and fruits
- Quantity control
- Don't overcook your vegetables -- overcooking removes a lot of a the essential nutrients
Click through below to see more photos from the event:
See more about the campaign and how you can help here.