Inspiring model strikes back at body-shaming employers in the best way

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Model Calls Out Industry for Body Image Expectations


After a 19-year-old Swedish model stopped receiving offers of work because her body was considered "too big," she took to social media to slam the fashion industry's body standards.

Agnes Hedengård has been successfully modeling in Sweden for many years. She was even a runner up on "Sweden's Next Top Model." Now, she claims to be rejected during casting calls all the time because her "butt is too big" and her "hips are too wide."



Angry with the industry's expectations, Hedengård posted a video to YouTube and Facebook taking a stand against the fashion industry's "absurd" standards. In the video, she stands in her underwear in front of a mirror and explains exactly what parts of her body potential employers have a problem with.



The 19-year-old said that clients initially want to work with her but quickly reject her once they receive her measurements. The young woman has a body max index of 17.5. According to medical experts, this is an underweight BMI. In the video, Hedengård says:

"According to the modeling industry, you cannot look like this, you need to be thinner. They are like 'no, she's too big, she needs to get into better shape, we won't work with her.' My purpose of this video is to show everyone that a big part of the modeling industry thinks this is too big. It's absurd and I hate it, and I just want other people to see this."


Hedengård's video has gone viral as she joins a growing number of women leading a resistance against beauty and body standards perpetuated by the fashion industry, advertisements, and social media. Hedengård is being praised for speaking out against the industry's dangerous obsession with being skinny.



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