Kellogg's announces scheme to ruin Froot Loops forever

Before you go, we thought you'd like these...
Before you go close icon

6 PHOTOS
'All natural' Froot Loops
See Gallery
Kellogg's announces scheme to ruin Froot Loops forever
So this is love... #fruitloops
For my sick child who's lying in bed right now. Hope this will cheer her up! #peanutbutter #toast #orange #dates #sultanas #strawberry #fruitloops #nutrigrain #banana #foodart
💙💜💚💛 #fruitloops
Fancy shmancy 😇 #goodmorning #breakfast #ithinkimfancy 💁🏼 #sometimes lol #fruitloops #coffee #peaches #happy #happyhumpday #ddank #cereal #cutelilbreakfast #yummy #twasdelicious
🌈 #breakfast #fruitloops #colorful #food
of
SEE ALL
BACK TO SLIDE
SHOW CAPTION +
HIDE CAPTION

By: NY MAG

Froot Loops are not wholesome. They are not natural. Froot Loops are a sugary monstrosity of a cereal, the whole point of which is to allow consumers to eat breakfast in shades of a totally unnatural Technicolor rainbow. But now Kellogg's, looking for a way to combat sales and apparently just acting on the news that au naturel is in vogue, is joining its fellow food giants in abandoning the use of artificial ingredients, colors, and preservatives.

According to the company, 75 percent of its products are already without these ingredients anyhow, and it's already made the change to Froot Loops in Australia, resulting in a super-pale cereal that's downright depressing. Artificial colors make Froot Loops what they are, of course. Eliminating the Day-Glo shades and replacing them with muted, "natural" (read: plant-derived) colorings is desperate, utter madness. Dig your own grave, Kellogg's.

[Consumerist]

General Mills cut artificial ingredients from their cereals earlier this summer:

General Mills to Cut Artificial Flavors From Cereals

More from NY MAG:
13 Bright, Modern, Vegetable-Forward Dishes You'll Want to Eat Right Now
Pret A Manger Debates Taking Some Stores Meat-Free
Awesome New Study Says You'll Live Longer If You Eat Spicy Food
Read Full Story

Sign up for Best Bites by AOL and receive delicious recipes delivered to your inbox daily!

Subscribe to our other newsletters

Emails may offer personalized content or ads. Learn more. You may unsubscribe any time.

From Our Partners

Search Recipes