Grateful Dead concerts made $52 million, set record for biggest music PPV Event Ever

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Tears Flow as Grateful Dead Say Farewell

Numbers coming in on the Grateful Dead's Fare Thee Well concerts at Levi Stadium in Santa Clara, Calif., and Soldier Field in Chicago support the notion that the 50th anniversary/farewell run was one of the most successful events in live music history.

The Levi Stadium shows June 27-28 grossed $21.5 million from attendance of 151,650, and the Soldier Field shows July 3-5 grossed a whopping $30.7 million from a Soldier Field record attendance of 210,283. The Fare Thee Well total of $52.2 million is close to Billboard's prediction back in April of a $50 million event. Fare Thee Well was produced by Peter Shapiro and Madison House.

Additionally, the five-night live broadcast of "Fare Thee Well: Celebrating 50 Year of Grateful Dead" was officially the largest syndication of a live music event in history, according to broadcast producer Live Alliance. FTW set the record for the biggest music pay-per-view event of all time, with more than 400,000 cable/satellite subscriptions and online streams, a number that will continue to grow as the event remains available to both satellite and cable subscribers via Video-On-Demand until August 2.

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Grateful Dead Fare Thee Well Tour
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Grateful Dead concerts made $52 million, set record for biggest music PPV Event Ever
IMAGE DISTRIBUTED FOR THE GRATEFUL DEAD - Phil Lesh, Trey Anastasio of The Grateful Dead perform at Grateful Dead Fare Thee Well Show at Soldier Field on Sunday, July 5, 2015, in Chicago, Ill. (Photo by Jay Blakesberg/Invision for the Grateful Dead/AP Images)
Trey Anastasio, Phil Lesh of The Grateful Dead perform at Grateful Dead Fare Thee Well Show at Soldier Field on Sunday, July 5, 2015, in Chicago, Ill. (Photo by Jay Blakesberg/Invision for the Grateful Dead/AP Images)
IMAGE DISTRIBUTED FOR THE GRATEFUL DEAD - Mickey Hart of The Grateful Dead perform at Grateful Dead Fare Thee Well Show at Soldier Field on Saturday, July 4, 2015, in Chicago, Ill. (Photo by Jay Blakesberg/Invision for the Grateful Dead/AP Images)
IMAGE DISTRIBUTED FOR THE GRATEFUL DEAD - Bruce Hornsby of The Grateful Dead perform at Grateful Dead Fare Thee Well Show at Soldier Field on Saturday, July 4, 2015, in Chicago, Ill. (Photo by Jay Blakesberg/Invision for the Grateful Dead/AP Images)
IMAGE DISTRIBUTED FOR THE GRATEFUL DEAD - Trey Anastasio, from left, Phil Lesh, Bob Weir of The Grateful Dead perform at Grateful Dead Fare Thee Well Show at Soldier Field on Saturday, July 4, 2015, in Chicago, Ill. (Photo by Jay Blakesberg/Invision for the Grateful Dead/AP Images)
IMAGE DISTRIBUTED FOR THE GRATEFUL DEAD - Trey Anastasio, from left, Phil Lesh, Bob Weir of The Grateful Dead perform at Grateful Dead Fare Thee Well Show at Soldier Field on Saturday, July 4, 2015, in Chicago, Ill. (Photo by Jay Blakesberg/Invision for the Grateful Dead/AP Images)
IMAGE DISTRIBUTED FOR THE GRATEFUL DEAD - Phil Lesh, Mickey Hart of The Grateful Dead perform at Grateful Dead Fare Thee Well Show at Soldier Field on Saturday, July 4, 2015, in Chicago, Ill. (Photo by Jay Blakesberg/Invision for the Grateful Dead/AP Images)
Trey Anastasio, Phil Lesh of The Grateful Dead perform at Grateful Dead Fare Thee Well Show at Soldier Field on Sunday, July 5, 2015, in Chicago, Ill. (Photo by Jay Blakesberg/Invision for the Grateful Dead/AP Images)
Trey Anastasio, from left, Phil Lesh, Bob Weir of The Grateful Dead perform at Grateful Dead Fare Thee Well Show at Soldier Field on Saturday, July 4, 2015, in Chicago, Ill. (Photo by Jay Blakesberg/Invision for the Grateful Dead/AP Images)
Mickey Hart, Bill Kreutzmann of The Grateful Dead perform at Grateful Dead Fare Thee Well Show at Soldier Field on Saturday, July 4, 2015, in Chicago, Ill. (Photo by Jay Blakesberg/Invision for the Grateful Dead/AP Images)
Crowd at Grateful Dead Fare Thee Well Show at Soldier Field on Saturday, July 4, 2015, in Chicago, Ill. (Photo by Jay Blakesberg/Invision for the Grateful Dead/AP Images)
Bruce Hornsby, from left, Bob Weir, Trey Anastasio, Phil Lesh, Jeff Chimenti, Bill Kreutzmann, Mickey Hart of The Grateful Dead perform at Grateful Dead Fare Thee Well Show at Soldier Field on Saturday, July 4, 2015, in Chicago, Ill. (Photo by Jay Blakesberg/Invision for the Grateful Dead/AP Images)
IMAGE DISTRIBUTED FOR THE GRATEFUL DEAD - Bruce Hornsby, from left, Jeff Chimenti, Mickey Hart, Bob Weir, Phil Lesh, Bill Kreutzmann, Trey Anastasio of The Grateful Dead perform at Grateful Dead Fare Thee Well Show at Soldier Field on Sunday, July 5, 2015, in Chicago, Ill. (Photo by Jay Blakesberg/Invision for the Grateful Dead/AP Images)
Bruce Hornsby, from left, Bob Weir, Jeff Chimenti, Phil Lesh, Trey Anastasio of The Grateful Dead perform at Grateful Dead Fare Thee Well Show at Soldier Field on Saturday, July 4, 2015, in Chicago, Ill. (Photo by Jay Blakesberg/Invision for the Grateful Dead/AP Images)
IMAGE DISTRIBUTED FOR THE GRATEFUL DEAD - Bruce Hornsby, from left, Phil Lesh, Mickey Hart, Bill Kreutzmann, Jeff Chimenti, Bob Weir, Trey Anastasio of The Grateful Dead perform at Grateful Dead Fare Thee Well Show at Soldier Field on Sunday, July 5, 2015, in Chicago, Ill. (Photo by Jay Blakesberg/Invision for the Grateful Dead/AP Images)
IMAGE DISTRIBUTED FOR THE GRATEFUL DEAD - Fireworks at Grateful Dead Fare Thee Well Show at Soldier Field on Saturday, July 4, 2015, in Chicago, Ill. (Photo by Jay Blakesberg/Invision for the Grateful Dead/AP Images)
IMAGE DISTRIBUTED FOR THE GRATEFUL DEAD - TPhil Lesh of The Grateful Dead perform at Grateful Dead Fare Thee Well Show at Soldier Field on Saturday, July 4, 2015, in Chicago, Ill. (Photo by Jay Blakesberg/Invision for the Grateful Dead/AP Images)
IMAGE DISTRIBUTED FOR THE GRATEFUL DEAD - TTrey Anastasio, from left, Phil Lesh, Mickey Hart, Bob Weir of The Grateful Dead perform at Grateful Dead Fare Thee Well Show at Soldier Field on Saturday, July 4, 2015, in Chicago, Ill. (Photo by Jay Blakesberg/Invision for the Grateful Dead/AP Images)
Crowd at Grateful Dead Fare Thee Well Show at Soldier Field on Friday, July 3, 2015, in Chicago, Ill. (Photo by Jay Blakesberg/Invision for the Grateful Dead/AP Images)
IMAGE DISTRIBUTED FOR FTD - Fans at the opening night of the Grateful Dead Fare Thee Well concert are greeted with over 50,000 beautiful red roses and a special commemorative tags from FTD and Madison House Presents at Soldier Field on Friday, July 3, 2015, in Chicago, Ill. (Barry Brecheisen/AP Images for FTD)
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This was the first time a musical event has hit the six-figure buy mark since 1999, when a Backstreet Boys concert generated 160,000 PPV buys, less than half of the number of stream/PPV purchases for Fare Thee Well. Working with some of the world's largest media companies -- including DirecTV, Dish Network, iNDEMAND, Vubiquity, Bell Canada, Rogers Canada, Major League Baseball Advanced Media and YouTube (for their first ever paid music-stream event), Live Alliance formed partnerships that ensured the broadcast was available on virtually any media device around the world. Given that fans gathered in bars, theaters, clubs, ballrooms and homes to watch the Dead's farewell, the number of actual viewers is far larger than even the 160,000 buys suggests.

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