YouTuber Casey Neistat is reinventing social sharing with this simple app

Before you go, we thought you'd like these...
Before you go close icon
Casey Neistat @ SXSW: 'If A Child Can't Understand (My Films), I've Failed'
YouTube icon Casey Neistat is taking his business from video making to the app world in an attempt to reinvent the way we share our lives on social channels.

Neistat's very simple yet highly effective idea began, as many great ideas do, by facing a problem: every time we take a photo or a video of something, including ourselves, we are disconnected from the 'real' world for a moment since our phone comes between us and the subject.



Beme, the free app that the YouTuber developed, aims to avoid just that by changing the way we record our experiences and share them.

Instead of lifting your phone in front of you, simply bring the screen to your chest and the app will start recording a short Snapchat-like video that will be automatically shared with the other users on the platform.

That's it. Plain and brilliant.

Here is a video that shows how it works:



More from AOL.com:
German squirrel arrested for stalking a woman
These see-through rooms hanging from a cliffside will make your head spin
This is what Uber drivers really make in different cities
Read Full Story

Sign up for Breaking News by AOL to get the latest breaking news alerts and updates delivered straight to your inbox.

Subscribe to our other newsletters

Emails may offer personalized content or ads. Learn more. You may unsubscribe any time.

From Our Partners