Battle of the Titans: Walmart Mega-Sale vs. Amazon Blow-Out

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Walmart Announces New Sale to Rival Amazon Prime Day

By Ari Cetron

The world's largest brick-and-mortar retailer has plans to crash Amazon's party, and that could mean significant savings for shoppers., which started as an online bookstore and has morphed into a massive online retailer and major player in cloud computing, celebrates its 20th anniversary Wednesday.

And to celebrate, it's having a huge sale Wednesday that includes tons of items. The lower prices will only be available for Amazon Prime members -- people who pay a $99 annual fee to access a variety of features, such as faster shipping and video and music streaming.

Now Walmart has kicked off its own online sale this week. Wrote CEO Fernando Madeira on the company's blog:

"We're kicking off some awesome deals this week that will be available for everybody with no hidden costs or admission fees, and they won't be available for just one day. Our customers will see thousands of great deals on Rollback beginning this week along with some special atomic deals (more on that in the days to come)."

With an extra dig at Amazon, Madeira wrote:

"We've heard some retailers are charging $100 to get access to a sale. But the idea of asking customers to pay extra in order to save money just doesn't add up for us," he wrote.

The combination of the two sales could add up to serious savings for consumers looking to make a purchase, as the competition drives both sites to offer a steady stream of deals over the course of the day.

Are you planning to check out deals from the battling retailers? Share with us in comments below or on our Facebook page.
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