'Don't be mad': Scott Borchetta talks Apple negotiations, how Taylor Swift told him about her letter

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Taylor Swift Gets Apple to Pay Royalties for Streaming Service

What really went down leading up to Taylor Swift's show-stopping Father's Day letter to Apple regarding streaming payments during Apple Music's free trial? At Fortune's Brainstorm Tech event on Tuesday, Big Machine label boss Scott Borchetta said he'd been in talks with Apple leading right up to the Sunday of Swift's big statement, and that she gave him no warning of what she was about to unleash. "She literally texted me and said 'Don't be mad' with a link," he explained.

Borchetta said he sent Swift's letter to Jimmy Iovine and other players at Apple and told them they still had time to "do the right thing" before launching Apple Music. "By nine o'clock that night they agreed to literally pay from the first spin."

Here's Borchetta's entire rundown of that day:

"The conversation started with myself and the executives of Apple, just as a label group conversation of 'I can't support this. You need to pay us from the first stream.' And those conversations were leading up to the weekend where Taylor posted the blog. She and I hadn't spoken that week. So she literally texted me and said 'Don't be mad' with a link. So, I click through and read it and responded back -- she was in Europe -- and said 'you don't know how good your timing is right now. Here's the conversations I'm having with Jimmy, Ian at Apple.' I was set to have a big conference call the next day on Monday, this was Sunday Father's Day. And through me sending the blog to Jimmy and Eddy [Cue] and them getting immediate feedback, my conversations were like 'Here's the good news, you haven't launched yet. You can do the right thing. And if you do the right thing, the artist community are going to look at you as the good guys.' It's a rare opportunity when you can do something for the greater good. So throughout the day, [we had] several conversations and by 9'clock that night they agreed to literally pay from the first spin."

Photos of Taylor Swift's '1989 World Tour':

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Taylor Swift's 1989 tour
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'Don't be mad': Scott Borchetta talks Apple negotiations, how Taylor Swift told him about her letter
NASHVILLE, TN - SEPTEMBER 26: Singer/songwriters Taylor Swift (L) and Mick Jagger perform onstage during The 1989 World Tour live in Nashville at Bridgestone Arena at Bridgestone Arena on September 26, 2015 in Nashville, Tennessee. (Photo by John Shearer/LP5/Getty Images for TAS)
CHICAGO, IL - JUNE 03: Taylor Swift and Mick Jagger perform at the United Center on June 3, 2013 in Chicago, Illinois. (Photo by Paul Natkin/Getty Images)
SANTA CLARA, CA - AUGUST 15: (L-R) Taylor Swift, musician Joan Beaz and actress Julia Roberts take a bow on stage during Swift's 'The 1989 World Tour' at Levi's Stadium on August 15, 2015 in Santa Clara, California. (Photo by John Medina/LP5/Getty Images for TAS)
LOS ANGELES, CA - AUGUST 24: Singer-songwriters Alanis Morissette (R) and Taylor Swift perform onstage during Taylor Swift The 1989 World Tour Live In Los Angeles at Staples Center on August 24, 2015 in Los Angeles, California. (Photo by Christopher Polk/TAS/Getty Images for TAS)
LOS ANGELES, CA - AUGUST 24: Singer-songwriters Alanis Morissette (L) and Taylor Swift perform onstage during Taylor Swift The 1989 World Tour Live In Los Angeles at Staples Center on August 24, 2015 in Los Angeles, California. (Photo by Christopher Polk/TAS/Getty Images for TAS)
LOS ANGELES, CA - AUGUST 24: Singer-songwriter Taylor Swift performs onstage during Taylor Swift The 1989 World Tour Live In Los Angeles at Staples Center on August 24, 2015 in Los Angeles, California. (Photo by Christopher Polk/TAS/Getty Images for TAS)
LOS ANGELES, CA - AUGUST 24: Singer-songwriters Taylor Swift (L) and Natalie Maines of the band Dixie Chicks perform onstage during Taylor Swift The 1989 World Tour Live In Los Angeles at Staples Center on August 24, 2015 in Los Angeles, California. (Photo by Christopher Polk/TAS/Getty Images for TAS)
LOS ANGELES, CA - AUGUST 24: Singer-songwriters Taylor Swift (L) and Natalie Maines of the band Dixie Chicks perform onstage during Taylor Swift The 1989 World Tour Live In Los Angeles at Staples Center on August 24, 2015 in Los Angeles, California. (Photo by Christopher Polk/TAS/Getty Images for TAS)
LOS ANGELES, CA - AUGUST 24: Singer-songwriter Taylor Swift (L) and comedian Ellen DeGeneres perform onstage during Taylor Swift The 1989 World Tour Live In Los Angeles at Staples Center on August 24, 2015 in Los Angeles, California. (Photo by Christopher Polk/TAS/Getty Images for TAS)
LOS ANGELES, CA - AUGUST 24: Singer-songwriter Taylor Swift (L) and comedian Ellen DeGeneres perform onstage during Taylor Swift The 1989 World Tour Live In Los Angeles at Staples Center on August 24, 2015 in Los Angeles, California. (Photo by Christopher Polk/TAS/Getty Images for TAS)
LOS ANGELES, CA - AUGUST 24: Singer-songwriter Taylor Swift (L) and comedian Ellen DeGeneres perform onstage during Taylor Swift The 1989 World Tour Live In Los Angeles at Staples Center on August 24, 2015 in Los Angeles, California. (Photo by Christopher Polk/TAS/Getty Images for TAS)
FOXBORO, MA - JULY 25: Singer Taylor Swift performs at Gillette Stadium on July 25, 2015 in Foxboro, Massachusetts. (Photo by Michael Loccisano/Getty Images for TAS)
FOXBORO, MA - JULY 25: Singer Taylor Swift performs at Gillette Stadium on July 25, 2015 in Foxboro, Massachusetts. (Photo by Michael Loccisano/Getty Images for TAS)
Singer Taylor Swift performs during her "1989" world tour at MetLife Stadium in East Rutherford, N.J., on Friday, July 10, 2015. (Photo by Evan Agostini/Invision/AP)
Singer Taylor Swift performs during her "1989" world tour at MetLife Stadium in East Rutherford on Friday, July 10, 2015, in New Jersey. (Photo by Evan Agostini/Invision/AP)
Singer Taylor Swift performs during her "1989" world tour at MetLife Stadium on Saturday, July 11, 2015, in East Rutherford, New Jersey. (Photo by Charles Sykes/Invision/AP)
Singer Taylor Swift performs during her "1989" world tour at MetLife Stadium on Saturday, July 11, 2015, in East Rutherford, New Jersey. (Photo by Charles Sykes/Invision/AP)
AMSTERDAM, NETHERLANDS - JUNE 21: Taylor Swift performs in The 1989 World Tour at Ziggo Dome on June 21, 2015 in Amsterdam, The Netherlands. (Photo by Michel Porro/Getty Images for TAS)
PHILADELPHIA, PA - JUNE 13: Taylor Swift performs onstage during The 1989 World Tour on June 13, 2015 at Lincoln Financial Field in Philadelphia, Pennsylvania. (Photo by Dimitrios Kambouris/Getty Images for TAS)
COLOGNE, GERMANY - JUNE 20: Taylor Swift performs live on stage during 'The 1989 World Tour' night 2 at Lanxess Arena on June 20, 2015 in Cologne, Germany. (Photo by Sascha Steinbach/Getty Images for TAS)
MANCHESTER, ENGLAND - JUNE 24: Taylor Swift performs at Manchester Arena on June 24, 2015 in Manchester, England. (Photo by Shirlaine Forrest/Getty Images for TAS)
GLASGOW, SCOTLAND - JUNE 23: Taylor Swift performs at The SSE Hydro on June 23, 2015 in Glasgow, Scotland. (Photo by Ross Gilmore/Getty Images for TAS)
DUBLIN, IRELAND - JUNE 29: Taylor Swift brings The 1989 World Tour to 3Arena on June 29, 2015 in Dublin, Ireland. (Photo by Carrie Davenport/Getty Images for TAS)
COLOGNE, GERMANY - JUNE 20: Taylor Swift performs live on stage during 'The 1989 World Tour' night 2 at Lanxess Arena on June 20, 2015 in Cologne, Germany. (Photo by Sascha Schuermann/Getty Images for TAS)
COLOGNE, GERMANY - JUNE 19: Taylor Swift performs during 'The 1989 World Tour' night 1 at Lanxess Arena on June 19, 2015 in Cologne, Germany. (Photo by Sascha Steinbach/Getty Images for TAS)
AMSTERDAM, NETHERLANDS - JUNE 21: Taylor Swift performs in The 1989 World Tour at Ziggo Dome on June 21, 2015 in Amsterdam, The Netherlands. (Photo by Michel Porro/Getty Images for TAS)
MANCHESTER, ENGLAND - JUNE 24: Taylor Swift performs at Manchester Arena on June 24, 2015 in Manchester, England. (Photo by Shirlaine Forrest/Getty Images for TAS)
GLASGOW, SCOTLAND - JUNE 23: Taylor Swift performs at The SSE Hydro on June 23, 2015 in Glasgow, Scotland. (Photo by Ross Gilmore/Getty Images for TAS)
BATON ROUGE, LA - MAY 22: Taylor Swift performs on stage during 'The 1989 World Tour' at LSU Tiger Stadium in Baton Rouge, LA on May 22, 2015. (Photo by Christopher Polk/Getty Images for TAS)
COLOGNE, GERMANY - JUNE 19: Taylor Swift performs during 'The 1989 World Tour' night 1 at Lanxess Arena on June 19, 2015 in Cologne, Germany. (Photo by Sascha Steinbach/Getty Images for TAS)
COLOGNE, GERMANY - JUNE 20: Taylor Swift performs live on stage during 'The 1989 World Tour' night 2 at Lanxess Arena on June 20, 2015 in Cologne, Germany. (Photo by Sascha Schuermann/Getty Images for TAS)
COLOGNE, GERMANY - JUNE 20: Taylor Swift performs live on stage during 'The 1989 World Tour' night 2 at Lanxess Arena on June 20, 2015 in Cologne, Germany. (Photo by Sascha Schuermann/Getty Images for TAS)
AMSTERDAM, NETHERLANDS - JUNE 21: Taylor Swift performs in The 1989 World Tour at Ziggo Dome on June 21, 2015 in Amsterdam, The Netherlands. (Photo by Michel Porro/Getty Images for TAS)
PHILADELPHIA, PA - JUNE 12: Taylor Swift performs onstage during The 1989 World Tour on June 12, 2015 at Lincoln Financial Field in Philadelphia, Pennsylvania. (Photo by Dimitrios Kambouris/Getty Images for TAS)
MANCHESTER, ENGLAND - JUNE 24: Taylor Swift performs at Manchester Arena on June 24, 2015 in Manchester, England. (Photo by Shirlaine Forrest/Getty Images for TAS)
BOSSIER CITY, LA - MAY 20: Taylor Swift performs on stage for the 1989 World Tour at CenturyLink Center on May 20, 2015 in Bossier City, Louisiana. (Photo by Christopher Polk/Getty Images for TAS)
PHILADELPHIA, PA - JUNE 13: Taylor Swift performs onstage during The 1989 World Tour on June 13, 2015 at Lincoln Financial Field in Philadelphia, Pennsylvania. (Photo by Dimitrios Kambouris/Getty Images for TAS)
COLOGNE, GERMANY - JUNE 19: Taylor Swift performs during 'The 1989 World Tour' night 1 at Lanxess Arena on June 19, 2015 in Cologne, Germany. (Photo by Sascha Steinbach/Getty Images for TAS)
COLOGNE, GERMANY - JUNE 19: Taylor Swift performs during 'The 1989 World Tour' night 1 at Lanxess Arena on June 19, 2015 in Cologne, Germany. (Photo by Sascha Schuermann/Getty Images for TAS)
GLASGOW, SCOTLAND - JUNE 23: Taylor Swift performs at The SSE Hydro on June 23, 2015 in Glasgow, Scotland. (Photo by Ross Gilmore/Getty Images for TAS)
PHILADELPHIA, PA - JUNE 12: Taylor Swift performs onstage during The 1989 World Tour on June 12, 2015 at Lincoln Financial Field in Philadelphia, Pennsylvania. (Photo by Dimitrios Kambouris/Getty Images for TAS)
DETROIT, MI - MAY 30: Taylor Swift performs on stage during the 1989 World Tour Live at Ford Field on May 30, 2015 in Detroit, Michigan. (Photo by Larry Busacca/Getty Images for TAS)
COLOGNE, GERMANY - JUNE 19: 'TS' letters are seen during the 'Taylor Swift The 1989 World Tour' night 1 at Lanxess Arena on June 19, 2015 in Cologne, Germany. (Photo by Sascha Steinbach/Getty Images for TAS)
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Taylor Swift's Label Big Machine Is Off the Market

Scooter Braun, who joined Borchetta in the panel, said Swift's stance pushed Apple "over the edge" towards paying during the free trial. "Taylor made them aware that this wasn't just the executives and sometimes it's good to hear the artist say that," he said. "And when Taylor said it, it made them realize the entire artist community are being vocal. And Jimmy's whole philosophy with Beats 1 is artist friendly, artist first and if they didn't do what they did they would've been in a lot of trouble."

You can watch the Swift-related portion of Borchetta and Braun's interview here. They also spoke candidly about their slightly differing views on Spotify and its freemium-loving CEO Daniel Ek. Watch below:


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