Why the 'Deadpool' trailer was the best received at Comic-Con

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Ryan Reynolds Hits Comic-Con as Deadpool

What made Deadpool one of the most (if not the most) rapturously-received trailer at San Diego Comic-Con this year?

It wasn't just the swearing, the Stan Lee cameo or the hyper-violence -; instead, it was the fact that it looks like the first movie that talks to the fan audience in their own language.

The tone was set, admittedly, in a pre-discussion video that voiced many Deadpool fans' frustrations by making fun of the decision to sew the character's mouth shut for his big screen debut in X-Men Origins: Wolverine; considering the comic book incarnation's nickname is "the merc with the mouth," with a reputation for being a wisecracking a-hole, it was a choice that seemed surprising at best, and downright contrary at worst.

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Ryan Reynolds with Blake Lively
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Why the 'Deadpool' trailer was the best received at Comic-Con
FILE- In this Feb. 26, 2015, file photo, Canadian actor Ryan Reynolds poses for a portrait in New York. Actor Ryan Reynolds was the victim of a hit-and-run in a hotel parking lot, his publicist and Vancouver police said Sunday, April 12, 2015. (Photo by Victoria Will/Invision/AP, File)
THE TONIGHT SHOW STARRING JIMMY FALLON -- Episode 0221 -- Pictured: Actor Ryan Reynolds on March 2, 2015 -- (Photo by: Douglas Gorenstein/NBC/NBCU Photo Bank via Getty Images)
Canadian actor Ryan Reynolds poses for photographers during a photocall for the film 'Woman in Gold' presented as Berlinale Special at the 65th Berlin International Film Festival Berlinale in Berlin, on February 9, 2015. AFP PHOTO / ODD ANDERSEN (Photo credit should read ODD ANDERSEN/AFP/Getty Images)

The only thing better than Blake's dress was her handsome husband, Ryan Reynolds, by her side. (Photo by Dimitrios Kambouris/Getty Images for Gabrielle's Angel Foundation)

NEW YORK, NY - MAY 05: Actors Ryan Reynolds (L) and Blake Lively attend the 'Charles James: Beyond Fashion' Costume Institute Gala at the Metropolitan Museum of Art on May 5, 2014 in New York City. (Photo by Mike Coppola/Getty Images)
NEW YORK, NY - FEBRUARY 12: Designer Gabriela Cadena and Blake Lively pose backstage before the Gabriela Cadena fashion show during Mercedes-Benz Fashion Week Fall 2015 at One World Trade Center on February 12, 2015 in New York City. (Photo by Wendell Teodoro/WireImage)
HOLLYWOOD, CA - JUNE 15: Actors Blake Lively (L) and Ryan Reynolds arrive at the 'Green Lantern' Los Angeles Premiere held at at Grauman's Chinese Theatre on June 15, 2011 in Hollywood, California. (Photo by Lester Cohen/WireImage)
NEW YORK, NY - FEBRUARY 12: Blake Lively poses backstage before the Gabriela Cadena fashion show during Mercedes-Benz Fashion Week Fall 2015 at One World Trade Center on February 12, 2015 in New York City. (Photo by Wendell Teodoro/WireImage)
NEW YORK, NY - FEBRUARY 12: Designer Gabriela Cadena (L) and Actress Blake Lively pose backstage at the Gabriela Cadena fashion show during Mercedes-Benz Fashion Week Fall 2015 on February 12, 2015 in New York City. (Photo by Stephen Lovekin/Getty Images for Gabriela Cadena)
NEW YORK, NY - DECEMBER 02: Blake Lively attends L'Oreal Paris' Ninth Annual Women of Worth Awards at The Pierre Hotel on December 2, 2014 in New York City. (Photo by D Dipasupil/FilmMagic)
NEW YORK, NY - DECEMBER 04: Blake Lively is seen in New York City on December 04, 2014 in New York City. (Photo by Ignat/Bauer-Griffin/GC Images)
NEW YORK, NY - NOVEMBER 08: Blake Lively attends 2014 American Made Summit: In Conversation With Martha Stewart And Blake Lively at Martha Stewart Living Omnimedia Headquarters on November 8, 2014 in New York City. (Photo by Laura Cavanaugh/FilmMagic)
CANNES, FRANCE - MAY 16: Ryan Reynolds and Blake Lively attend 'The Captives' Premiere at the 67th Annual Cannes Film Festival>> on May 16, 2014 in Cannes, France. (Photo by Venturelli/WireImage)
NEW YORK, NY - NOVEMBER 08: Actress Blake Lively attends 2014 American Made Summit: In Conversation with Martha Stewart and Blake Lively at Martha Stewart Living Omnimedia Headquarters on November 8, 2014 in New York City. (Photo by Desiree Navarro/WireImage)
Hot mama! Lively put her new pregnancy curves on display in a butter colored Gucci’s Resort 2015 gown, which featured a plunging, embellished neckline for the 2014 Angel Ball in New York City on October 20. (Photo by J. Countess/Getty Images)

Never one to stray away from color, the former "Gossip Girl" star channeled her fashion-loving character Serena and draped her bump in a tribal print poncho as she ran errands in New York City. She polished off the look with a pair of knee-high boots. (Photo by Raymond Hall/GC Images)

Lively is all about the prints! The blond babe put her best foot forward in a printed jumpsuit as she hit the Big Apple in October. (Photo by NCP/Star Max/GC Images)

Lively's first red carpet appearance since she announced her pregnancy was certainly a hit. The Green Lantern" gal sparkled in a Michael Kors gown at the God's Love We Deliver Golden Heart Awards. (Photo by Gilbert Carrasquillo/FilmMagic)
What a wonderful night with @amberrosetamblyn and @travislouie at the opening of his new show in NYC. He is one of my favorite artists and a great father, husband and man! So grateful to know him 😊 Ps. Thank you Amber for playing dress up with me #PreserveStyle Who can iSpy the @preserve_us pieces we borrowed?

Blake Lively announced her pregnancy on her website, Preserve, on October 5, wearing this gorgeous printed orchid Sam & Lavi maternity look. The skirt and blouse combo was a serious hit and practically flew off the shelves.

NEW YORK, NY - OCTOBER 20: Actors Blake Lively and Ryan Reynolds attend 2014 Angel Ball at Cipriani Wall Street on October 20, 2014 in New York City. (Photo by Bennett Raglin/WireImage)
CANNES, FRANCE - MAY 16: Blake Lively and Ryan Reynolds attend the 'Captives' Premiere at the 67th Annual Cannes Film Festival on May 16, 2014 in Cannes, France. (Photo by Foc Kan/FilmMagic)
NEW YORK, NY - OCTOBER 20: Actress Blake Lively (L) and Ryan Reynolds attend Angel Ball 2014 hosted by Gabrielle's Angel Foundation at Cipriani Wall Street on October 20, 2014 in New York City. (Photo by Dimitrios Kambouris/Getty Images for Gabrielle's Angel Foundation)
CANNES, FRANCE - MAY 16: Blake Lively and Ryan Reynolds attend 'The Captive' Premiere at the 67th Annual Cannes Film Festival on May 16, 2014 in Cannes, France. (Photo by Tony Barson/FilmMagic)
NEW YORK, NY - MAY 05: Blake Lively and Ryan Reynolds attend the 'Charles James: Beyond Fashion' Costume Institute Gala at the Metropolitan Museum of Art on May 5, 2014 in New York City. (Photo by Dimitrios Kambouris/Getty Images)
NEW YORK, NY - NOVEMBER 09: (EXCLUSIVE COVERAGE) (L-R) Ryan Reynolds, Blake Lively, Tracy Pollan and Michael J. Fox attend the 2013 A Funny Thing Happened On The Way To Cure Parkinson's event benefiting The Michael J. Fox Foundation for Parkinson's Research at The Waldorf=Astoria on November 9, 2013 in New York City. (Photo by Dimitrios Kambouris/MJF2013/WireImage)
(L-R) Actors Michael Clarke Duncan, Ryan Reynolds, Blake Lively, director Martin Campbell and President Warner Bros. Pictures Group Jeff Robinov arrive at the 'Green Lantern' Los Angeles Premiere held at at Grauman's Chinese Theatre on June 15, 2011 in Hollywood, California.
UNIVERSAL CITY, CA - JUNE 05: Actors Blake Lively (L) and Ryan Reynolds speak onstage during the 2011 MTV Movie Awards at Universal Studios' Gibson Amphitheatre on June 5, 2011 in Universal City, California. (Photo by Kevin Winter/Getty Images)
Actors Ryan Reynolds (L) and Blake Lively arrive at the 'Green Lantern' Los Angeles Premiere held at at Grauman's Chinese Theatre on June 15, 2011 in Hollywood, California.
Actors Ryan Reynolds and Blake Lively accepts award onstage during Spike TV's 'Scream 2010' at The Greek Theatre on October 16, 2010 in Los Angeles, California.
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Either way, it was a sign to the hardcore fanbase that that Deadpool wasn't the character they fell in love with, and this movie's willingness to poke fun a sign that this Deadpool very much is the version they know and love.

The full length trailer shown in Hall H was more of the same, opening with a somber tone as Ryan Reynolds' Wade Wilson faces a cancer diagnosis with an appropriately dramatic, slow-pan response filled with mysterious figures offering him the chance to live -; something that felt not unlike the tone of Marvel's first Ant-Man trailer, right up to the fact when Reynolds starts demanding that no-one give him a green, animated costume (Something Reynolds has painful firsthand experience of). It's another sign that the R-rated movie Deadpool isn't just the fourth wall-breaking character comic fans recognize; he's someone who'll make the same comments and demands of the movie that fans will.

That continues throughout the rest of the trailer -; Reynolds pointing out Deadpool creator Rob Liefeld in a cameo appearance (just before Stan Lee fulfills his cameo potential as a strip club DJ, playing with the veteran creator's cuddly public image in the way that fans will likely enjoy), or responding to learning Negasonic Teenage Warhead's name by breaking character to tell her how cool it is. And, to be fair, it is.

It's a movie that feels like the next generation of the metatextual referentiality that's made Marvel Studios' offerings so successful with fans -; and been shared on social media by fans countless times following release.

Now, instead of Easter eggs, we have a movie that will openly talk about the things created just to thrill the faithful, pointing them out and saying Yes, we get it too, we're just like you.

With an attitude like that, it's unsurprising that the Hall H audience demanded a second screening by stamping its collective feet and chanting. The real question is whether non-Comic-Con audiences will react in the same way.

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