Decoded: Like a girl

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Ad Campaign Asks to Rethink The Meaning of 'Like a Girl'


Doing something "like a girl" may have had a different connotation not too long ago. But recently, with the help of Always' viral video campaign, women across the globe have been reclaiming the once sexist term.




After the video broke the Internet this time last year, social media users have been quick to changing the phrase's meaning, using #LikeAGirl as a movement to empower women. Just in the past few weeks, Twitter brought back the phrase, after the U.S. Women's National Soccer Team were victorious in the World Cup. Understandably so; if that wasn't fighting #LikeAGirl, then we don't know what is.

After the big win, Always dished out the second installment of their inspiring video series.

But the company isn't the only one who knows what it means to fight, run, play, and win #LikeAGirl. Just ask Twitter:


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